Below the Waterline: The Iceberg launches a podcast.

The Iceberg has always been dedicated to identifying and celebrating the greater mass of hard-to-see business events legacies lying hidden under the all-too-visible tip of travel and hospitality spending.

So now it’s time to examine what lies beneath in a bracing new way (and to stretch our visual metaphor past the breaking point). It’s time to take a deep breath and plunge “Below the Waterline”.

In the first of a series of podcasts featuring significant industry players, Iceberg founder James Latham catches up with Business Events Sydney’s quiet force of nature, Lyn Lewis-Smith. It’s unmissable, and in Features below.

Also in Features, Cambridge is capitalising on its expanding Biomedical Campus. There’s more as well from #MEET4IMPACT on the key steps to achieve impact in association meetings.

In News this issue, the Cape Town International Convention Centre marked its sixteenth birthday by sharing sixteen of its achievements. CTICC was also commended for saving water during Cape Town’s drought: the venue won an award at Iceberg partner AIPC’s (the International Association of Convention Centres) annual conference in Antwerp.

Sustainability remains big news. The London Convention Bureau asked UK hospitality tourism players to sign up to the Mayor of London’s environmental commitments during London Climate Action Week. Bordeaux became the 49th city to join Iceberg partner the Global Destination Sustainability Index.

Also in News, four cities announced event figures. Italy has seen a rise in its proportion of international meetings with major overseas participation. Glasgow’s best-ever year-end results saw conferences generating over £150 million for the city. Dubai Business Events has secured 118 business events during the past six months, and Brisbane will receive over AU$112 million from new meetings over the coming years.

Hamilton in New Zealand has hosted a record-breaking Native American and Indigenous Studies Association Conference. Three future meetings are also seeing stakeholders combine forces to win big for their destinations. A who’s-who of top Australian scientific minds has just secured ICME15 (the International Congress on Mathematical Education) for Sydney in 2024. The Euromit conference in 2020 will showcase NewcastleGateshead’s world-leading mitochondrial research. London has been chosen to host the IEEE Robotics and Automation Society International Conference on Robotics and Automations in 2023. The event will feature a robotics competition for schoolchildren.

In Opinions, read reports from two major Iceberg partner events. European Cities Marketing just held its international conference in Ljubljana, and AIPC has just staged its annual conference in Antwerp, as mentioned above. The CEO of another Iceberg partner, the global association of the exhibition industry UFI, opines on supporting UN Sustainable Development Goals and other matters. Kai Hattendorf is President of the Joint Meetings Industry Council as well, so is referenced in a followup viewpoint on Business Events Legacies, JMIC’s recent report. Could further storytelling give it even more weight in the battle to convince the world of this industry’s worth?

Also in Opinions, perspectives on outreach and legacy are different for associations and destinations. So says a study by MeetDenmark and Iceberg partner GainingEdge. Impact and legacy will be centre stage at the Dubai Association Conference this December. Plus, read a piece on event “festivalisation”, and two further provocative viewpoints from James Lancaster. Are there too many international trade associations for the sector? Will the industry be much more about virtual meetings by 2029?

There’s no new Research this issue, but Kai Hattendorf’s view above has been added to The Exhibition Industry and UN SDGs. In JMIC Case Studies, the followup above has been added to Business Events Legacies: JMIC Case Study Project Report, as has another view from Kai and a great piece from Iceberg partner Boardroom.

Finally, and as always, The Iceberg reiterates its call for you to join our Global Ambassador Program. You can see Ambassadors listed on The Iceberg homepage, Ambassadors page, and in Business Events World below. Visit Call for Ambassadors 2019 & 2020 to find out more.

Until the next time…

Robert Coren, Curator of The Iceberg


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