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Skift analyses new research from Freeman that confirms what meeting planners have suspected for years: the agenda they spend months building isn’t where attendees are finding the most value. Attendees say they would ideally spend 54% of their learning time in unstructured formats rather than formal sessions. At trade shows, that figure rises to 64%.
The process of designing and executing a seamless event is an art, but tracking and analysing all the metrics is definitely a science. The formula for success can vary from group to group, but there are some universal metrics that most planners should focus on — ones that go beyond total attendance and satisfaction scores.
The Asia Pacific Incentives and Meetings Event – AIME – is Asia Pacific’s largest and longest running business events exhibition and learning platform. It connects a global community of business event professionals with industry suppliers through a seamless blend of human expertise and cutting-edge artificial intelligence.
The recent unveiling of Hongqiao Tech Week is the latest sign that the global technology events landscape is becoming closer tied to the Chinese market. Taking place in Shanghai in November, the event will bring together enterprises, startups, investors and leaders across sectors including AI, future mobility, digital infrastructure, and life sciences. From M&C/ASIA…
According to the results of a recent Cvent survey, while 87 per cent of event professionals are more confident in using AI-generated content, 85 per cent believe their audiences are growing increasingly sceptical of whether content is genuinely created by humans and whether information is accurate.
AI is increasing the need for human meetings, not reducing it, according to new research commissioned by The Meetings Show. Challenging assumptions about the role of technology in improving efficiency, almost two-thirds of business leaders (62 per cent) say AI is increasing the need for human discussion and alignment. From M&IT…
Kai Hattendorf documents a fundamental shift in the way AI will influence the future of events: rather than primarily being a suite of tools for organisers, AI’s most impactful role will be in how younger delegates use it long before the event starts to guide their entire decision-making on whether and how to participate.
Kai Hattendorf sets out the data that prove we are experiencing an accelerating degradation of digital business environments, and argues that this dramatically revalues the utility of the exhibition hall, conference hall and networking spaces: Across the business events industry, we have long argued that trust is built through physical presence…
From AI abuse scandals to collapsing trust, X is no longer just “controversial” – it may be fundamentally broken. And that matters for meetings, events and destination marketers. With the use of the Grok AI tool to manipulate images by removing clothing, the demise of X as a credible social media platform feels complete.
This article provides an outline of the key steps cities need to take to create their own international events that can meet priority economic development goals: identify unique intellectual assets; coordinate disparate stakeholders; articulate a clear vision and event philosophy; bring in citizen voices; think about wider societal impact; use fresh meeting design-thinking. From Boardroom:…
David Adler argues that the events world is “standing on the edge of a full-scale operational and emotional re-write”. This isn’t a “how meeting professionals can best use AI” message, rather a call for industry insiders to radically reinvent the future of events, before they’re swept away by external forces and new modes of competition.
From Boardroom: Despite the challenges posed by modern travel in a climate-changing world (Hello Éowyn!), the BestCities Global Forum 2025, hosted by Dublin Convention Bureau, stood as a testament to resilience and innovation in the global events industry. Association executives from across the world gathered to explore themes of legacy, inclusivity, and technological transformation, proving…
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