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The purpose of this report is to provide organisers with insight into the perceptions of tradeshow visitors across all major exhibition markets. Insight of this kind is essential to help organisers properly understand their visitors – their behaviours, their level of loyalty and advocacy, their needs – and, the extent to which these needs are…
This report gives an overview of the experience and intentions of exhibitors at trade shows across the world. It aims to give event organisers a deeper understanding of the patterns and trends that drive positive and negative exhibitor experiences and the objectives and behaviours that underlie them. This report has been created in two stages….
From Industry Dive: Global experiential marketing spending is expected to reach $128.35 billion in 2024, rising above pre-pandemic levels for the first time, according to recent research PQ Media shared with Marketing Dive. The expected 10.5% jump in experiential marketing spend this year outpaces the 9.7% growth seen in 2023. Strong investments from both B2B…
From Skift Meetings: Cvent has slowly but surely created a behemoth of an industry event, showing no signs of slowing down. The 2024 edition of Cvent CONNECT Europe wrapped up on Thursday at the Hilton London Metropole. Over three days, the event tech giant pulled off the impressive feat of orchestrating what is now by…
Immerse yourself in an inspiring environment surrounded by passionate professionals who share your same challenges and goals; boosting economic development and knowledge transfer. Build connections in emerging and non-emerging sectors, expand your network of contacts in a multi-sector way. Go beyond traditional connections and immerse yourself in a universe of business relationships.
From Skift Meetings: “Human Heroes vs. AI Wizards” brought two competing groups of event professionals together to create a marketing campaign during the Professional Convention Management Association (PCMA) Convening Leaders 2024 conference in San Diego. It was for an actual event — the AAO-HNSF 2024 Annual Meeting & OTO Expo in Miami, September 28-October 1….
In a polarized political climate, Pride sponsors are vulnerable to backlash from both the right and the left. How do Pride organizers navigate shifting social currents and bilateral backlash to maintain their corporate partnerships? From DAHLIA+Agency…
The 12th annual Global Meetings and Events Forecast is based on a survey of 580 meetings and events professionals from around the world and interviews with industry leaders. The survey ran in May and June 2022. Respondents represent corporations, associations, buyers and suppliers from five continents and 23 countries. The result is a statistically and…
There is nothing like a face-to-face gathering to conduct business, says an RX global study. Face-to-face remains a key priority for survey respondents, with 78 percent of businesses stating trade shows offer them something unique that cannot be created elsewhere. This number is up from 68 percent in 2021. From Trade Show Executive…
“Mini-Grants” for diversity, equity and inclusion are being used by the US Brewers Association to ferment legacy at craft beer sector events. One meeting funded was a 2021 hybrid conference at which local female music producers created beats inspired by different craft beers to attract new consumers. From Associations Now…
Meeting professionals say they are feeling more confident and well-equipped to plan high-quality meetings and events and adapt to any ongoing uncertainties. This is according to the 2022 Global Meetings and Events Forecast, the 11th annual report produced by American Express Meetings & Events, a division of American Express Global Business Travel (GBT). The report’s…
During the recent IMEX America in Las Vegas, Iceberg partners ICCA and the BestCities Global Alliance collaboratively staged a deep dive workshop that explored “Legacy for Association Meetings”. With the use of templates taken from the toolkit of Copenhagen Legacy Lab, also an Iceberg partner, attendees worked to develop tangible solutions for sector challenges. From ICCA…
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