Search The Iceberg

Search & Filter

  • Sort By

  • Category

  • Host Destination

  • Sector

Found 79 Results

Viewing all Results

JMIC Iceberg Launches Global Ambassador Call

The Iceberg, presented by the Joint Meetings Industry Council (JMIC), is the established industry metaphor for the extended value capture of business and professional events. The Iceberg Global Ambassador Program, announced at IBTM World, will commence in January 2019. The JMIC Iceberg initiative encourages industry stakeholders to secure a role in delivering – and contributing to…

Read More

The Power of Events

Events that create a long-lasting legacy share a common element: putting change first. This research report is our effort to encourage all event planners (where possible) to ask different questions and to seek different results. Planning an event is often a matter of priorities. What results do we want? What is the purpose of the event…

Read More

Creating a Healthcare Legacy with Intelligent Sponsorship

If a company sponsors a bar tab or breakfast at an event, the return on that investment may quickly wear off. But at the inaugural MANOVA in Minneapolis, one of the healthcare event’s biggest sponsors chose to offer something rather more lasting. Walmart installed something most unusual for a conference: a flu-shot station. From PCMA…

Read More

“Tourism” or “Economic Development”? The Debate Continues

The debate about whether business events are “tourism” or “economic development” has been rumbling on for a decade. At a JMIC meeting earlier this year, the room decided “economic development” was the correct term. But one Iceberg partner finds himself going both ways (and with a spectacular mixing of metaphors).  From SoolNua’s Pádraic Gilligan at Padraicino…

Read More

Meetings and Events to Grow in 2019

Meetings and events demand will grow by up to ten percent in 2019, according to Carlson Wagonlit Travel’s 2019 Meetings & Events Future Trends report. The study also finds that average size of meetings will rise in nearly every region. Strategic management of meetings, unorthodox spaces / activities, and content evolution, are the areas to watch. From Meetpie.com…

Read More

ICC Wales Starts Hard Hat Site Tours

ICC Wales opens its doors in May 2019. With less than a year to go, the £84 million conference centre is letting potential clients, stakeholders and the media view the construction site. With all the steel and some plumbing now in place, the venue is holding “Wonder What It’s Like” tours. From Meetpie.com…

Read More

CVBs: Giving Planners the Personal Touch During Site Visits

Comments from planners surveyed by the biennial Watkins Report show that when convention bureaux go out of their way to make personal connections with them, it has a big impact on site selection. Making introductions, escorting planners round hotels, and demonstrating how well stakeholders will work together, all make an impression. From PCMA Convene…

Read More

Corporations: More Events, Measurement Still a Problem

A new Harvard Business Review report called “The Event Marketing Evolution” (already available in The Iceberg’s Research section) shows that more than half of corporations place more value on face-to-face than other marketing channels, and have upped their event activity. Yet they still struggle to quantify return on investment. From PCMA Convene…

Read More

The Event Marketing Evolution

New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…

Read More