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Meetings and Events to Grow in 2019

Meetings and events demand will grow by up to ten percent in 2019, according to Carlson Wagonlit Travel’s 2019 Meetings & Events Future Trends report. The study also finds that average size of meetings will rise in nearly every region. Strategic management of meetings, unorthodox spaces / activities, and content evolution, are the areas to watch. From Meetpie.com…

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ICC Wales Starts Hard Hat Site Tours

ICC Wales opens its doors in May 2019. With less than a year to go, the £84 million conference centre is letting potential clients, stakeholders and the media view the construction site. With all the steel and some plumbing now in place, the venue is holding “Wonder What It’s Like” tours. From Meetpie.com…

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CVBs: Giving Planners the Personal Touch During Site Visits

Comments from planners surveyed by the biennial Watkins Report show that when convention bureaux go out of their way to make personal connections with them, it has a big impact on site selection. Making introductions, escorting planners round hotels, and demonstrating how well stakeholders will work together, all make an impression. From PCMA Convene…

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Corporations: More Events, Measurement Still a Problem

A new Harvard Business Review report called “The Event Marketing Evolution” (already available in The Iceberg’s Research section) shows that more than half of corporations place more value on face-to-face than other marketing channels, and have upped their event activity. Yet they still struggle to quantify return on investment. From PCMA Convene…

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The Event Marketing Evolution

New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…

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Corporates Tying Event Investment to ROI

Companies increasingly are tying event investment and activity to actual revenues or profits. So says the new study by Harvard Business Review Analytic Services and event-marketing software provider Splash. But the report, which surveyed over 700 executives, also found less than a quarter able to calculate return on investment for events. From Meetings & Conventions…

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Marketing Cheshire Offers Associations “Brilliant Science”

Marketing Cheshire has partnered with local organisations to deliver a new concept for business events. “Brilliant Science” is promoting the UK as a world leader in the field for international association events looking to make the most of the region’s scientific heritage and venues. Delegates will be offered tours of relevant facilities and attractions. From Boardroom…

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