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Strategy for Associations Going Virtual

While some associations are adapting quicker than others, there remains a general misconception on what is a virtual event. Is it anything as simple as a giant Zoom call, or does it entail more than that? Can simply renting a platform solve everything? What is the role now of event planners? Creating a virtual congress is as…

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Small is Beautiful: The Future of Association Business Events

International association meetings, particularly those that are attracting thousands of delegates, were once the prized targets of all convention bureaux. COVID-19 has made the immediate future smaller and more regional. But this trend was already underway and should not frighten destination marketing organisations. From editor’s blog at Association Meetings International…

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The 2020 IACC Meeting Room of the Future

For the fifth year in a row, IACC is pleased to present a ground-breaking report that combines research and insights into the top issues facing the global meetings and conference industry. The 2020 IACC Meeting Room of the Future™ report brings together insights from meeting and conference venues, hotels and urban conference venues across three continents,…

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