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AquaCulture Canada and World Aquaculture Society, North America, 2022

The AquaCulture Canada and World Aquaculture Society North America event showcases how business events can deliver substantial value across multiple domains when it is strongly linked to sectoral development. The conference amplified visibility for the local industry and provided momentum for long-term positioning in ocean tech and sustainable seafood development.

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When a Congress Becomes Infrastructure: The SRS Case in Strasbourg

The value of a congress is increasingly assessed beyond attendance figures or immediate economic return – its significance lies in its capacity to reshape ecosystems, accelerate knowledge circulation, and anchor territories within global networks of influence. The SRS Annual Meeting 2025, hosted in Strasbourg, offers a particularly instructive example of this shift.

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Wind Europe 2025: Inspiring Younger Generations to Consider Careers in the Renewable Energy Sector

Three major legacy-related goals were achieved at this event: inspiring young people to consider careers in one of the growth industries of the future, encouraging informed multi-level discussion of the key issues from families to governments, and influencing policy at the European level. ENERGY & WATER, an innovative environmental education centre in Copenhagen, organised an…

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Small Event, Big Impact: Intellectual Capital in Action

Destination Canada’s three-year Legacy & Impact Study highlights the long-term economic, social and environmental benefits of major events hosted in Canada. This case study examines how the 11th International Conference on Isotopes (ICI) leveraged Saskatoon’s nuclear expertise to respond to instability in global isotope supply, vital to healthcare and food security worldwide.     The…

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Fair to Factory: Asia’s MICE Programmes Are Getting Real Industrial

Whether extending trade from exhibition halls into production floors, or grounding conference insights in real-world settings, factory access is playing a bigger role in MICE programmes. In sectors such as electric vehicles, robotics, aerospace and precision engineering, access to factories is important in driving programme differentiation, providing privileged insights and cementing economic positioning. From M&C/ASIA…

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ATTD Demonstrates How to Facilitate Collaboration Between Tech, Investors & Research Experts

The 19th International Conference on Advanced Technologies & Treatments for Diabetes took place in Barcelona in March, gathering 5,300+ participants, in-person and online. The conference showcased the latest innovations and connected endocrinologists, diabetes care providers, researchers and industry professionals from around the world to drive forward the future of diabetes treatment. From Kenes Group…

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Gothenburg Way to Legacy: Collaboration the Driver of Mobility Transition

Last month, The Iceberg shared its introduction to three case studies of how the GDS-Award winning city is activating the attraction of business events to advance social, societal, and economic transformation, destination development, and positive change. “Sustainability is at the heart of everything we do,” claimed Katarina Thorstensson, Head of Sustainability at the city’s destination…

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For Gen Z, AI Is No Longer a Feature

Kai Hattendorf documents a fundamental shift in the way AI will influence the future of events: rather than primarily being a suite of tools for organisers, AI’s most impactful role will be in how younger delegates use it long before the event starts to guide their entire decision-making on whether and how to participate.

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“Multilingual” Will Become the Default Setting for Meetings

Lakshman Rathnam, Founder and CEO of Wordly, the AI-driven, 60+ language meeting interpretation company, had a revelation early in the company’s seven-year journey: “Clients were saying to us, ‘What are you doing to hear us?’ — not asking for passive access to (usually English-language-using) presenters.” Essentially, they were asking for multilingual tools to offer engagement,…

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Amsterdam Space Symposium 2026: Inclusion and Innovation in Space

From 3 to 4 March 2026, Amsterdam hosted the first edition of the Amsterdam Space Symposium at Beurs van Berlage, bringing together over 500 participants and 100+ speakers from across the global space sector. Organised by SpaceNed in collaboration with the Amsterdam Convention Bureau (ACB), the event combined high-level dialogue with a strong focus on…

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Business Travel Must Be “Business Critical”

There is still a compelling need to meet in person, but post-pandemic travel has to be business critical to justify the financial and carbon cost. So says a new report from Accor. It claims twenty percent of business meetings “may have gone forever”. But virtual meeting technology is one silver lining. From Meetings & Incentive Travel…

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