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Successful Meetings Survey: International Meeting Trends

Recently Successful Meetings sent out a survey to its readership about their international events. While most planners responding thought the number they held in 2018 would stay the same, almost a third said it would increase, and only six percent decrease. Cost, travel time and language barrier are still the top challenges. From Successful Meetings…

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London Tech Week 2018 Opens in UK Capital

Some of the biggest names from the global technology and business community have joined more than 50,000 delegates at London Tech Week 2018. The event is Europe’s largest festival of technology and innovation, where major tech brands like Google, Twitter, and Facebook are joined on stage by some of London’s leading sector stakeholders. From PCMA…

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20 July 2018

PCMA-ICESAP Knowledge Exchange, Tokyo, Japan

Please note that this Knowledge Exchange will be conducted in Japanese. Participants will be provided with the opportunity to exchange insights on leveraging digital technology so as to better engage with employees by seeking unique, personalized experiences. Evaluate your current engagement strategy to identify opportunities for innovation; Integrate cutting-edge technology into your engagement channels that align…

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21 June 2018

PCMA Webinar: Generating Year-Round Revenue with Video

Event planning is a difficult task, there are so many moving parts to consider. In addition to the typical components – the program, menu, venue, promotion, etc. – there is now a whole new world of technological considerations, including the possibility of streaming online. You need to be broadcasting events in an engaging way to…

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26 June 2018

PCMA-ICESAP: Enhancing Audience Engagement with Digital Technology

WEBINAR @ 1:00 pm – 2:00 pmUTC+5.5:  Cutting-edge companies recognise digital technology is essential to engage customers seeking unique, personalised experiences. Robots, AR/VR, social and mobile are among many tools available to create captivating event experiences. What technologies should you use to capture your audience’s attention and differentiate your event? You’ll hear case studies exploring how leading business…

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IMEX 2018: Five Themes for the Meetings Industry

IMEX 2018 is currently underway in Frankfurt. One of the greatest meetings industry exhibitions, the event also showcases key trends and advancements in the sector. The Iceberg’s favourite topic, legacy, is the main theme this year, but also making headlines are: event tech, wellness, live and experiential, and CSR and sustainability. From tmf dialogue marketing…

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Scheduling: Better Late Than Early?

As meeting marketers try to turn prospective participants into registered attendees, it might seem that publishing a complete schedule early would be more than helpful. But in a fast moving knowledge sector, like that of the American Association of Cancer Research’s Annual Meeting, this can become a game of juggling crystal balls. From PCMA…

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7 August 2018

Technology: Fad or New Normal, MPI Webinar

Meeting professionals see many challenges as they look to the future of events, and one of the biggest is how to make better technology decisions in the face of so much choice. Discover a framework to refer to when considering and investing in technology. From virtual reality and telepresence to RFID and near-field communication make…

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1 May 2018

Hybrid 101: Your Guide to Taking Your Events Online, Webinar

Hybrid is the breakout star of the meeting industry, but it requires meeting professionals to stretch their creativity, strategizing, execution and measurement and integrate technology with traditional live events to create new types of experiences and content delivery tools. Discover the basic tools and skills you need to take your event online to a broader…

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GMID: Four Industry Tipping Points

This Global Meetings Industry Day IMEX Group CEO Carina Bauer has been reflecting on how the events and meetings industry has been evolving. In a press release marking GMID, Bauer shared four major tipping points that have transformed the sector over the last decade: globalisation, the emergence of innovation hubs, technology, and the TED factor. From Bizbash…

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