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Iceberg partner European Cities Marketing, in collaboration with TCI Research, has used analysis of over a million social media postings to study the reputation of destinations across Europe. The City Sentiment Index Report reveals the theme of MICE scoring highest intensity in London, and highest positivity in Oslo (pictured). From European Cities Marketing…
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London has been named the top meetings destination in Europe for the fifth consecutive year. Cvent, the events and hospitality technology provider, has released its annual rankings. Eastern European cities are gaining momentum, with Prague moving back into the top ten. Istanbul has broken into the top twenty-five. From Association Meetings International…
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This is a unique study of over 200 healthcare professionals (HCPs), from both Europe and the US, across a range of therapy areas. It highlights HCP preferences and shares perceptive experiences of medical congresses – from their decision-making regarding attendance, how they value this type of activity, how they apportion their time on-site and engage…
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Ashfield Meetings & Events has published The Science of Healthcare Congresses, a white paper, which discusses decisions made about meeting attendance. Lack of time was by far the biggest reason healthcare professionals are not attending events. 95 percent of HCPs would consider attending more regional or localised meetings. From Meetings & Incentive Travel…
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During a busy European Cities Marketing Spring Meeting 2019 in Edinburgh, meetings professionals debated the successes and failures of city event organisations from all over the continent. Contributors included Iceberg partner ECM’s President, Dieter Hardt-Stremayr. From Meetings & Incentive Travel…
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The Professional Convention Management Association is expanding education and outreach opportunities throughout Europe in 2019 with sessions in the UK, Spain, Belgium and Switzerland. As well as its annual European Influencers Summit and Knowledge Exchange programme, PCMA will continue collaborating with other major industry associations as education partner. From Meetings & Incentive Travel…
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Drawing on official data from 14 national trade fair bodies who guarantee the quality of the statistics they provide, UFI’s latest report compiles statistics on 2,709 exhibitions covering a total of 27.6 million square metres of registered rented space in 2017. The report shows a notable increase of 5% in terms of the total number…
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Despite Brexit uncertainties, London has topped Carlson Wagonlit Travel’s rankings for European, Middle East and African corporate meetings and events next year, based on CWT’s 2019 Meetings & Events Future Trends report. The top ten list has four new or returning entries: Vienna, Stockholm, Hamburg and Frankfurt. From Meetpie.com…
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Association governance has changed dramatically in recent years and a key focus is on business sustainability, both financial and reputational. The latter is often part of any conversation about legacy. Ben Hainsworth has worked in the past for a large European medical society. Today he is Executive Director of Berlin-based PCO K.I.T. Group. From PCMA…
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The European Society for Radiotherapy and Oncology is a non-profit and scientific organisation that promotes using radiation oncology to improve patient care in the treatment of cancer. There are more than 7,300 ESTRO members, which makes the group’s annual congress an opportunity to effect major change. CEO Alessandro Cortese explains. From PCMA…
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Destinations International, the global association for convention and visitor bureaus, and European Cities Marketing, the local association for destination marketing organisations, have joined forces to launch an event impact calculator for the European market. The tool is designed to measure the economic value of meetings and calculate their return on investment. From Meetings & Conventions…
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A new research report examining “The Rise of Midsize Cities in the Meetings Industry” in North America and Europe, commissioned by the IMEX Group and developed by Skift, has been published. The free 40+ page report carefully examines why and how some midsize cities (historically known as second-tier cities, a label they’ve now shaken off) have managed…
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