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ECM Summer School: Destination Marketing Impact

While some destinations fail to invest in reaping the rewards of business and professional events (the current example being the Scottish capital and the public sector funding cuts devastating convention and visitors bureau Marketing Edinburgh), meetings are increasingly being acknowledged by city authorities across the board for the economic and social legacies they leave. Iceberg…

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ECM Meetings Statistics Report Released

Meetings in Europe are increasing in number, but becoming shorter and smaller. So says the ninth edition of Iceberg partner European Cities Marketing’s Meetings Statistics Report, which reveals 2.9 percent growth in the number of meetings between 2017 and 2018. Delegate numbers and delegates days have however slightly decreased. From Meetings & Incentive Travel…

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2020 Forecast Reports “Optimistic Outlook”

The American Express Meetings and Events 2020 Forecast reports that industry professionals are “looking aggressively” towards next year. All meeting types are expected to see steady growth for the fifth year in a row. But planners across Europe are facing specific challenges in relation to GDPR and the uncertainty around Brexit. From Meetings & Incentive Travel…

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CWT: Meetings Industry to Grow Eight Percent

CWT M&E says the buoyant global meetings industry is poised for eight percent growth next year, despite looming geopolitical and economic headwinds. The 2020 Future Trends report notes these as the trade war between the US and China, Brexit and its wider impact, the protests in Hong Kong and climate change. From Meetings & Incentive Travel…

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CVB Alliance Publishes Europe as a Meetings Destination Study

With the aim of analysing Europe’s potential as a meetings destination, a recent report, supported by nine members of the Strategic Alliance of the National Convention Bureaux of Europe, has identified economic, socio-political, technological and other industry trends that are now affecting the European meetings community. From Meetings International…

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Meetings Increasing as Budgets Get Squeezed

Meetings and event activity continue to increase faster than budgets, finds a new study from American Express Global Business Travel. Based on fifteen in-depth interviews with event owners in Europe and the US, the report reveals that ad hoc events with quick turnaround often have no set budget. From Meetings & Incentive Travel…

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ECM Report Analyses Event Social Media

Iceberg partner European Cities Marketing, in collaboration with TCI Research, has used analysis of over a million social media postings to study the reputation of destinations across Europe. The City Sentiment Index Report reveals the theme of MICE scoring highest intensity in London, and highest positivity in Oslo (pictured). From European Cities Marketing…

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Cvent: London Still Top Meetings Destination

London has been named the top meetings destination in Europe for the fifth consecutive year. Cvent, the events and hospitality technology provider, has released its annual rankings. Eastern European cities are gaining momentum, with Prague moving back into the top ten. Istanbul has broken into the top twenty-five. From Association Meetings International…

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The Science of Healthcare Congresses

This is a unique study of over 200 healthcare professionals (HCPs), from both Europe and the US, across a range of therapy areas. It highlights HCP preferences and shares perceptive experiences of medical congresses – from their decision-making regarding attendance, how they value this type of activity, how they apportion their time on-site and engage…

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Healthcare Profs Need Time for Events

Ashfield Meetings & Events has published The Science of Healthcare Congresses, a white paper, which discusses decisions made about meeting attendance. Lack of time was by far the biggest reason healthcare professionals are not attending events. 95 percent of HCPs would consider attending more regional or localised meetings. From Meetings & Incentive Travel…

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