Category: Research

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It’s Time – A Global Report on Destination Marketing and...

During the past twelve months, marketing activities have been severely curtailed. This global report looks at both what channels destinations have been using to remain engaged with audiences and what is being planned for the future. PR agency Davies Tanner has now launched the second stage of research to ensure continued up-to-date intelligence for the…

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Leveraging Intellectual Capital

Global convention sector consulting firm GainingEdge has launched the first annual report on leveraging the intellectual capital of convention destinations, based on an analysis of international association leadership. The research underpinning the Iceberg partner’s report identifies the relative strengths of 350 destinations via the presence of their local intellectual leaders in the governing bodies of international associations…

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Global Exhibition Barometer 26th Edition (January 2021)

This study is based on a global survey, conducted in January 2021. It represents up-to-date information on the development and outlook of the global exhibition industry as well as on 24 countries and 5 five aggregated regional zones. Global Exhibition Barometer 26th Edition (January 2021) (UFI website) Global Exhibition Barometer 26th Edition (January 2021) Infographic…

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Euro Fair Statistics 2019 (December 2020)

Data now released by Iceberg partner UFI, the global association of the exhibition industry, identifies the European exhibition market’s development in twenty one countries. The certified data is gathered by a network of thirteen collaborating industry bodies from across the continent. The events examined showcased 643,738 exhibiting companies. Statistics in the report cover 2,416 exhibitions…

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Healthcare Professionals’ Experiences of Virtual Congress

Has COVID-19 forced a new digital era in medical education? What do healthcare professionals (HCPs) really think about virtual scientific congresses? As the life sciences industry and medical associations prepare for a world in which virtual attendance becomes part of the “new normal”, the International Pharmaceutical Congress Advisory Association (IPCAA) and global healthcare meetings specialist,…

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Advancing Event Legacies Through Impact Measurement

Iceberg partner BestCities Global Alliance has collaborated with associations and destinations around the world to build new research around a “legacy language” and impact measurement indicators. This highly ambitious and innovative project involved an extensive study with over fifty interviews and surveys with destinations and associations across the world from a broad spectrum of sectors and disciplines….

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Diversity and inclusion – Fast Forward 15

The overall objective of this survey was to understand how inclusive events are as an industry. The survey also considered education, career progression, perceived success and salary. Diversity and inclusion – Fast Forward 15 (Fast Forward 15 website) Diversity in Events Has “a Way to Go”, Reveals Report (Meetings & Incentive Travel article) Women in Exhibitions (Exhibition News…

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