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Progressive policies and culture converge with mega-venue developments as Vietnam’s US$6 billion MICE sector is primed for growth. This pivotal growth phase is supported by economic stability, rising consumer spending and government efforts to liberalise the cultural and events industries, according to leaders speaking at the 2026 Exhibition, Event and Advertising Summit in Hanoi.
The International Research Foundation (IRF) and Society for Incentive Travel Excellence (SITE), with research partner Oxford Economics, have launched the 2026 edition of the Incentive Travel Index (ITI), the most comprehensive and longest-running annual study of the global incentive travel industry, exploring geopolitical risk, AI adoption, qualifier preferences and the future of destination management companies.
SITE and Maritz have released Investigating the Power of Incentive Travel Across Generations, a comprehensive study into how generations respond to incentive travel, reward and recognition. Findings show incentive travel works powerfully across every generation, but the profile of the people earning travel, assumptions behind programme design and the meaning of the reward are shifting.
Singapore is announcing major new long-term-focused infrastructure and investment initiatives on the back of continuing strong growth, whilst preparing for short-term challenges related to the Gulf conflict by expanding funding support for 2026 events. From M&C Asia…
Whether extending trade from exhibition halls into production floors, or grounding conference insights in real-world settings, factory access is playing a bigger role in MICE programmes. In sectors such as electric vehicles, robotics, aerospace and precision engineering, access to factories is important in driving programme differentiation, providing privileged insights and cementing economic positioning. From M&C/ASIA…
Destination East is the premier hosted-buyer event for qualified meetings and incentive professionals sourcing programs in the East. Destination East will include destinations, hotels, DMCs, technology and merchandise providers, and other services provided in the Eastern US. Learn from, and be inspired by, our guest speakers who will provide targeted education…
The UK government’s full Events Research Programme report was finally published following mounting pressure from the industry and MPs. Phase I recorded only 28 COVID-19 cases across nine pilot events with 58,000 participants. The Liverpool business event pilot chosen, Change Business for Good (pictured), saw no transmission cases. From Meetings & Incentive Travel…
The Scottish government is to provide further funding for its events industry as part of a new £104.3 million package split into nine separate funds. These include a Pivotal Event Businesses Fund and wider Event Industry Support Fund. Businesses can apply even if they have drawn on previous funding. From Conference & Meetings World…
A journal documenting the wider societal benefits of international association meetings and of other business events has been launched in Malaysia. Curtin University and Business Events Sarawak are the main “International Journal of Business Events and Legacies” partners. The publication will share case studies from 44 organisations. From Association Meetings International…
The dawn of 2022 saw organisers of international association meetings grappling with more restrictions as governments tried to curb spread of the new Omicron variant. Across the world countries tightened their rules about who could travel and where people could meet as the highly infectious strain caused a massive surge in cases. From Association Meetings International…
The UK has announced an insurance scheme for events, the government joining with Lloyd’s as a “reinsurer”, to make sure commercial insurers can offer products event planners require. The scheme will support gatherings like music festivals and business events, covering risks of cancellation under any pandemic restrictions. From Meetings & Incentive Travel…
Singapore Tourism Board (STB) has announced that the city-state is to join Iceberg partner GDS-Index (Global Destination Sustainability Index). As a member of the Global Sustainable Tourism Council since 2021, the city supports sustainable practices in large venues such as Resorts World Sentosa and Marina Bay Sands. From Boardroom…
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