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Drawing on a survey of more than 1,000 US travelers, self-reported diaries from people booking real trips, and interviews with executives across hotels, distribution, destinations, and business travel, this report sets out where decisions are actually being made now—and what it takes to stay credible, visible, and bookable across a journey no single player controls.
Plenty of food for thought can be found in this report, which summarises the conclusions of the Futures Workshop facilitated by Conference Futurist Graham Norris at The Meetings Show London 2026. It explores the forces shaping the future of events and considers how technology, human connection and changing expectations may influence the industry.
For a decade, leading on destination sustainability meant having a strategy. In 2026, it means proving what the strategy achieved. This report sets out what changed across the GDS-Index this year: where destinations are moving fastest, where progress has stalled, and why leadership in destination sustainability no longer sits where it used to.
European city tourism kept climbing in 2025, but the headline figure only tells part of the story. The Central message of CityDNA’s report: Europe’s city destinations are moving from a volume race to a value-and-resilience race. Success is increasingly measured by what visitor economies deliver for residents, businesses, the environment, and the cities themselves.
David Adler from GatheringPoint has created an incredible wide-ranging collection of free resources for anyone interested in maximising the impact and outcomes from their events. Workbooks and checklists cover themes such as Event Strategy, Outcome Planning, Formats & Facilitation, Attendee Psychology, Risk Management, Marketing and Sponsorship!
This report from UFI in association with Oxford Economics summarises the direct, indirect and induced impacts of the exhibitions sector within the UK economy in 2025. It highlights 1,154 exhibitions involving 6.8 million visitors and 139,000 exhibitors, supporting more than 127,000 jobs, generating £11.7bn in economic output and contributing £6.1bn towards the country’s GDP.
In the latest Northstar/Cvent Meetings Industry PULSE Survey, conducted in partnership with Phocuswright, the level of planner optimism largely continues from the previous cycle, the percentage of planners booking and actively sourcing new events is up year-over-year, whiles there is also evidence of geopolitical and economic uncertainty taking a toll.
EIC, in partnership with Oxford Economics, has released the full 2026 Global Economic Significance of Business Events Study, providing a comprehensive examination of the scale and broader value of the global business events sector. They found business events generated US$3.1 trillion in total business sales. Download the full report via the link in this article.
Skift analyses new research from Freeman that confirms what meeting planners have suspected for years: the agenda they spend months building isn’t where attendees are finding the most value. Attendees say they would ideally spend 54% of their learning time in unstructured formats rather than formal sessions. At trade shows, that figure rises to 64%.
Why does The Iceberg consider the just-released IMEX White Paper, “Place Leadership and the Business Events Sector”, to be so important? In almost four decades of monitoring and supporting this sector, The Iceberg Curator, Martin Sirk, has reviewed hundreds of research reports, policy documents, and thought-leadership papers, yet he notes that “few match this paper’s…
PCMA’s newly released report provides in-depth analysis of the trends, market dynamics, innovation priorities, and stakeholder perspectives shaping one of the world’s fastest-evolving sectors. Combining sector intelligence, community insights, and practical implementation tools, the report equips event professionals, destinations, and suppliers with actionable strategies to make more informed business and event decisions.
The German Convention Bureau has created the world’s first detailed national map that identifies centres of scientific and technological research expertise and links them with key meetings infrastructure, enabling associations and other conference decision-makers to more effectively plan events taking into account intellectual capital criteria.
Business events generate £33.6bn annually for the UK economy, supporting hundreds of thousands of jobs, and driving trade, innovation and business relationships. Despite this, the report highlights that the sector is not consistently recognised within government, with fragmented engagement, and growth constrained by the absence of a clear national strategy, coordinated leadership and sustained funding.
SFA Connect, specialists in lead generation and strategic matchmaking in the business events industry, have reviewed over 60 research projects they have conducted over the last decade to identify key evolutionary changes to destination event attraction strategies. Where the focus was previously on identifying bidding opportunities, DMOs are now adopting more sophisticated destination policy-supporting models.
TBOE’s report highlights a business events sector that has transitioned from post-pandemic recovery into a phase of stabilisation. Survey findings show that growth is moderating, while interviews point to a more complex operating environment shaped by structural constraints and external pressures. Competitiveness is increasingly related to value, connectivity, sustainability, policy alignment and long-term impact.
In partnership with The Meetings Show, event sustainability platform TRACE by Isla has created this series of interactive response cards to assist meeting planners in overcoming objections and making the case for management commitment to and investment in sustainable practices. Each card gives a comeback line with proof behind it and a practical next step.
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