City Destinations Alliance

City Destinations Alliance (CityDNA) is the knowledge sharing alliance for cities and urban regions, represented by DMOs and CVBs. While working on the DNA of our cities, its members are committed to a sustainable, inclusive and responsible visitor economy that benefits people, planet and prosperity.

CityDNA is much more than a network. We want to publicly advocate for our common goals while still learning from each other.

Our vision is for all cities in Europe to flourish as great places to live, work, meet and explore. As a community of DMO professionals, our promise to each other is to always be curious and forward-thinking, share our inspiration and never stop learning.