Malaysia Smashes Business Events Targets in 2025
Malaysia’s business events industry significantly outperformed its annual targets in 2025, with international delegate arrivals surging almost 80% above expectations as the country accelerates efforts to become one of Asia’s top five business events destinations by 2030. The country welcomed more than 867,000 international delegates last year, comfortably exceeding its target of 482,000 by 79.9%.
