Education

Destinations International | Intellectual Capital Certificate Program

The Intellectual Capital (IC) certificate program caters to destination sales and services professionals at all career stages. This program provides participants with vital knowledge and practical skills to effectively utilize the community’s infrastructure and economic resources, human and social connections, as well as cultural and creative assets. These capabilities directly contribute to the success of…

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Destinations International | 30 Under 30 Program

Destinations International is committed to investing and preparing the leaders of tomorrow, developing future industry leaders that represent a diverse set of backgrounds and perspectives. Investing in the future generation of destination experts, 30 individuals under the age of 30 are selected annually to gain valuable industry networking opportunities and increased thought leadership throughout the…

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Destinations International Advocacy Resourses

Our advocacy team has put together resources to help destinations pivot their stakeholder messaging to one centered around the organization’s true customer: the resident. Take a look at videos, case studies, lexicons and more information that will help you communicate the value of your organization to your entire community.

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PCMA Courses & Certifications

Become an authority on live stream and digital events; master the art of event measurement, from event conception to post-event debrief; crack the code on producing hybrid events that work for your organization’s needs, budget, and technology; solve complex business challenges with innovation-driven strategic solutions – study on-the-go and on your schedule with PCMA…

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Equity, Diversity & Inclusion Resources

Destinations International recognizes the importance of cultivating a tourism industry that represents a wide variety of individuals at all levels, celebrating the broad range of human differences among us, while embracing the commonalities we share. Our association is committed to transforming destination communities through thought leadership, best practices and tools based on equity, diversity and…

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Impact Strategy and Measurement Masterclass, Online

Currently, only a small number of destinations have clearly defined legacy and impact strategies and use outcome and impact indicators to monitor their non-financial performance. Go to the next level of performance: learn the latest social impact theories and approaches to enable you to develop a robust impact strategy and implement measurement processes to monitor…

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PODCAST | Create Enduring Value with Sustainability Projects

GDS-Movement and Meet4impact changemakers, Jessica Vandy and Alexis Kereluk, and Simpleview’s Future Tourism Group lead, David Peacock, discuss how to how to build momentum and action to develop lasting positive value through sustainability efforts that continuously support more regenerative tourism on the Future of Tourism podcast. “We need to take a very careful look at…

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How to Include Sustainability Into Conference Planning

Discover how Singapore, as a premiere business event destination, can help you organize impactful conferences. In this special Knowledge Capital Boardroom MiniCourse, Carrie Kwik, Executive Director Europe, Singapore Exhibition and Convention Bureau, explains what makes Singapore so special when it comes to organizing high-quality association events that will have long-lasting legacies both for your organization…

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Northstar Learning Academy, Online

On-demand education from experienced industry professionals: This series of lessons can be reviewed at your own pace, on-demand, saving your progress as you go. At the end, you will take a quiz on what you’ve learned to receive a certificate of completion for CMP credits.

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Destinations International | 2023 CDME Courses

The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies.

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Storytelling and Communication Strategies for Regeneration, Online

In this dynamic and fun Masterclass we will explore traditional communication strategies and how they can be applied to communicating sustainability and enhance its purpose. You will be introduced to remarkable examples of storytelling by destinations and brands that inspire and elevate sustainability and make it accessible to broader audiences. We will explore behaviour change…

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ICCASkills | Global Accreditation for the Meetings Industry

CCASkills delivers the only globally recognised certification for suppliers in every sector of the meetings industry. From juniors to executives, ICCASkills benefits meetings services professionals at any stage of their career. The two different certification tracks offer tailored learning paths and advanced course content. All instructors are industry experts with proven teaching abilities and international…

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Destinations International | On-Demand Webinars

The Online Learning Center delivers the education you and your team need to stay on top of industry trends and keep your destination relevant and growing. It’s easy and convenient, all online 24/7!

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Destinations International | PDM Certificate Program, Online

The Professional in Destination Management (PDM) certificate program provides those new to the destination organization side of the industry (less than one year of experience) with cutting-edge education, offering entry-level personnel the critical skills and knowledge necessary to start their careers in the travel and tourism industry. The updated PDM certificate program is now online, available…

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UFI Global Policy Leadership Series: Enabling Trade & Society

Over the course of the year, this series will bring you 1 on 1 interviews featuring economic, trade, and tourism officials from around the world in conversation with UFI. These discussions are intended to nurture the dialogue between government and industry on a global scale. We will hear directly from government representatives about their economic…

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UFI Certified Professional (UCP) Qualification

UCP is a self-paced, self-select educational offering, allowing participants to create a tailored experience unique to them. It’s available to both UFI members and non-members. Participants will have the opportunity to receive an UFI endorsement for their professional education received through UFI offerings. The UCP programme includes existing UFI educational programmes as well as modules…

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GainingEdge | Online Professional Development

Enhance your career with short, industry courses or build organizational capabilities with relevant company learning for immediate impact. Our extensive on-site training and coaching programmes are now online to make them more easily accessible for business event professionals anywhere. The content has been specifically designed for convention bureaus, convention centres and any suppliers to the…

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BestCities Resources & Learning

Access our free library of industry-leading templates and checklists to guide you through every stage of your international conference planning. Read the latest industry trends, opinion pieces and best-practice guides to shaping international events, straight from some of the world’s foremost experts. Read the latest industry trends, opinion pieces and best-practice guides to shaping international events,…

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Found 19 Education Results

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22 May 2024

Event Measurement & Analytics Certificate,

Now, more than ever, clients and stakeholders are bringing a laser-like focus to the R.O.I. of their events. With all the structural changes to the event industry wrought by the pandemic, decision-makers are scrutinizing how much money, time, and energy they invest in hosting, attending, exhibiting, and sponsoring events. And surveys alone won’t cut it….

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23 May 2024

PCMA Webinar | Turbocharge Your Event Planning with AI

Everyone talks about AI… but is anyone using it to turbocharge their event planning? Join PCMA for an educational webinar next Thursday to explore the transformative power of AI in the business events industry. Together, we’ll discuss how AI optimizes event planning, enhances attendee experiences, and drives meaningful engagement, revolutionizing every aspect of event management….

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23 May 2024

PCMA | AI EventXcelerator, Washington DC, USA

AI EventXcelerator promises to be a transformative experience for event professionals seeking to stay ahead in an increasingly AI-driven industry. Don’t miss this opportunity to gain valuable insights, expand your network, and revolutionize your approach to event management. Join us and unlock the power of AI for your events with Spark AND these sessions are…

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10 June 2024

ICCASkills | CICS Course, Luxembourg

ICCASkills Certified International Convention Specialist (CICS) Course | Unlock your potential and elevate your career. This course is designed for early and mid-level professionals, or young graduates wanting to gain hands-on knowledge about the industry and become a specialist in the field. No minimum experience required. Gain insights and knowledge on all aspects of the…

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23 June 2024

PCMA edUcon 2024, Detroit, MI, USA

Experience the future of event leadership at PCMA’s edUcon. Connect with industry peers, gain insights from innovation trailblazers and explore new possibilities for the future of events. Witness live demonstrations of progressive learning formats and craft a modern event playbook filled with fresh concepts to elevate your career. Don’t miss this opportunity to stay ahead…

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24 June 2024

UFI-Exhibition Management School (Jun-Jul 2024), Online

UFI and MBB-Consulting Group (MBB) are working to provide this industry education programme for exhibition organisers: the UFI-Exhibition Management School (UFI-EMS). The curriculum was developed jointly with the UFI community, making it a programme designed by exhibition organisers for exhibition organisers. Target Group: Mid to Senior representatives from Exhibition Organising Companies; Language: English; Format: Online…

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13 July 2024

Destinations International 2024 Summer CDME Courses, FL, USA

The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies. The Certified Destination Management Executive (CDME) program prepares senior executives to lead…

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4 August 2024

CEMA Summit 2024, Seattle, WA, USA

Experience thought-provoking keynotes, engaging panel discussions, hands-on workshops, and interactive sessions led by experts at the forefront of the industry—all set against the iconic backdrop of Seattle’s skyline and vibrant culture. Dive deep into the four content pillars of CEMA Summit 2024: Synergy by Design, Innovative Playfulness, and Purpose-Driven Leadership, as you immerse yourself in…

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24 August 2024

38th CityDNA Summer School 2024, Brno, Czech Republic

The CityDNA Summer School provides great insights into the structure and functioning of the Meetings Industry. Our programme, filled with up-to-date and cutting edge examples of European best practice, lays out a comprehensive framework for you to build your expertise in one of the tourism industry’s most lucrative sector. It is perfect for those just…

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29 August 2024

2024 Certificate in Regenerative Destination Management, Online

Learn how to manage destinations through regenerative business models, destination stewardship approaches, and stakeholder engagement methodologies. We are all under pressure: visitor economies, their host communities, the earth, and the vulnerable. We need a new approach to recover, flourish, and thrive. Join us on a journey to a new mindset as we: Discover regenerative business…

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10 September 2024

ICCASkills | CICE Course, Christchurch, New Zealand

Certified International Convention Executive (CICE) Course | Enhance your skills and accelerate your growth. This course is designed for higher-level executives, with 3+ years of management experience or CICS graduates, to learn about new strategies and business models to elevate the level of the industry for meeting suppliers. Network with fellow peers and industry experts….

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2 October 2024

CONVENE 4 CLIMATE, Barcelona, Spain

It’s challenging to know what the future will bring; however, we know we can be part of a solution for a better society. We must create a platform to bring focus to Business Events and together with adjacent industries find solutions needed to protect our tomorrow. PCMA together with the Strategic Alliance of National Convention…

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19 October 2024

Destinations International 2024 Fall CDME Courses, Puerto Rico

The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies. The Certified Destination Management Executive (CDME) program prepares senior executives to lead…

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20 October 2024

AIPC Canadian Academy, Toronto

Attracting, retaining, and growing talent is a global challenge for our industry, not only in Canada but worldwide. One way of addressing this challenge is providing the upcoming leaders of convention centres with unique professional education, focusing on their specific needs. That is why Convention Centres of Canada and AIPC decided to co-create a Canadian…

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25 October 2024

ICCASkills | CICS Course, Beijing, China

ICCASkills Certified International Convention Specialist (CICS) Course | Unlock your potential and elevate your career. This course is designed for early and mid-level professionals, or young graduates wanting to gain hands-on knowledge about the industry and become a specialist in the field. No minimum experience required. Gain insights and knowledge on all aspects of the…

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25 October 2024

ICCASkills | CICE Course, Beijing, China

Certified International Convention Executive (CICE) Course | Enhance your skills and accelerate your growth. This course is designed for higher-level executives, with 3+ years of management experience or CICS graduates, to learn about new strategies and business models to elevate the level of the industry for meeting suppliers. Instructors: To be announced. Partnered Hotel: to…

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11 November 2024

ICCASkills | CICE Course, Luxembourg

Certified International Convention Executive (CICE) Course | Enhance your skills and accelerate your growth. This course is designed for higher-level executives, with 3+ years of management experience or CICS graduates, to learn about new strategies and business models to elevate the level of the industry for meeting suppliers. Instructors: To be announced. Partnered Hotel: Mondorf…

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1 December 2024

Destinations International 2024 Canada CDME Courses, Vancouver

The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies. An approved CDME Application is required prior to registering for courses. Please…

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15 December 2024

Leadership Forum, Pebble Beach, CA, USA

The Northstar Leadership Forum brings together the industry’s thought leaders – planning professionals and suppliers – for three days of education, networking and sharing of best practices. Our forum is unlike any other industry gathering: A unique, high-level experience where business relationships and friendships are forged. Hosted at The Inn at Spanish Bay in Pebble…

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