Business Events World – Issue 67
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ECM Summer School: Destination Marketing Impact
While some destinations fail to invest in reaping the rewards of business and professional events (the current example being the Scottish capital and the public sector funding cuts devastating convention and visitors bureau Marketing Edinburgh), meetings are increasingly being acknowledged by city authorities across the board for the economic and social legacies they leave. Iceberg…
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Seoul and South Korea: Asia’s Alternative Destination
Seoul and wider South Korea have much to offer planners of meetings and incentives, and are competing strongly against other key Asian destinations like Singapore, Hong Kong and Malaysia. Big wins of late include the 31st World Congress on Ultrasound in Obstetrics and Gynecology. Seoul now lies tenth in ICCA rankings. From Meetings & Incentive Travel…
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Kenya: The Towering Contribution of the KICC
This year the Kenyatta International Convention Centre (left) marks its 46th anniversary. Integral to Kenya’s history and a beacon for its future, no one thinks of the capital Nairobi without the iconic building slicing through the skyline. From its 1973 opening to the present, international meetings have been at KICC’s heart. From the Event…
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Frankfurt: Legacies of the 45th EBMT Annual Meeting
The 45th Annual Meeting of the European Society for Blood and Marrow Transplantation staged in Frankfurt, the world’s largest meeting for stem-cell therapy, was the result of close cooperation between the city, the venue and the scientific community. From Association Meetings International in collaboration with Conference & Incentive Management and Frankfurt Messe…
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Vancouver: World Sleep Leaves Public Health Impact
With a record-breaking 3,580 attendees registered, the recent World Sleep 2019 in Vancouver was the largest sleep meeting ever held. Organised by the World and the Canadian Sleep Societies, the event featured a learning and awareness stream free to attend for the general public, Sleep Expo 2019. Photo: Kristopher Grunert. From Association Meetings International…
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Sarawak: Looking to Social Impact and Legacy
Business Events Sarawak is looking beyond the narrow limits of business tourism’s financial benefits. Malaysia’s biggest state and second-tier conference destination, with fast-increasing popularity, has recently expanded its focus towards the social impact and remote legacy that meetings can leave behind, like April’s Borneo Coffee Symposium. From Boardroom…
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Canada: Meeting the Allure of Leading Knowledge Hubs
With successful sectors like life sciences, technology, agribusiness, aerospace, clean technology, natural resources and advanced manufacturing, Canada is becoming an increasingly “alluring” destination for global meetings and events. Planners can reach into local industry and academia to shape their meeting agendas, grow their attendances and create legacies. From Boardroom…
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UFI and Explori Global Visitor Insights (2018 / 2019 Edition)
Building on UFI and Explori’s 2016 Global Visitor and 2017 Global Exhibitor Insight reports, this study investigates: How the trade show industry has evolved since 2016 in the eyes of its visitors Visitor experience of individual shows and the industry as a whole How the trade show industry compares to other channels How the visitor…
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ECM Meetings Statistics Report Released
Meetings in Europe are increasing in number, but becoming shorter and smaller. So says the ninth edition of Iceberg partner European Cities Marketing’s Meetings Statistics Report, which reveals 2.9 percent growth in the number of meetings between 2017 and 2018. Delegate numbers and delegates days have however slightly decreased. From Meetings & Incentive Travel…
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