Opinions

  • Category

  • Sector

  • Host Destinations

Found 88 Opinions

Viewing all Opinions

The 2016 RNC and the Real ROI of F2F

The Trump effect on the US’s standing as a destination is much discussed. But what about the actual meeting that helped elect him: the 2016 Republican National Convention? The RNC and its economic impact are at the centre of some thoughts about the real return on investment of face-to-face. From PCMA Convene…

Read More

Paris: 2024 and Olympic Competition

Paris is riding high both on its new convention centre and on hosting the 2024 Olympics. But when one huge event is in town at a major destination, does that cause other large meetings to, erm… bottle out? There’s evidence this is the case, but good reasons why it shouldn’t be. From editor’s blog at Meetpie.com…

Read More

Coming Soon to a Screen Near You: Meetings & Events

The nature of venues and of how organisers use them is changing. If coffee shops are now suitable spaces, why not cinemas? The refurbished Stella in South Dublin – an Art Deco time capsule – is visited in this article, with some Bold ideas for small meetings featured as well. From SoolNua’s Pádraic Gilligan at Padraicino…

Read More

A Celebration of Meetings Industry Marketing Trophies

It’s awards time again, and the marketing category of any major ceremony is always hotly contested, as for example at the recent ICCA Congress in Prague (News: “FMCCA Wins Best Marketing Award”). One Iceberg partner, SoolNua, boasts not only the Chairman of Judges of that ceremony, but also a nomination in another. From SoolNua’s Pádraic Gilligan at Padraicino…

Read More

A Prescription for European Medical Congresses

Recent years have seen the growth of regulation from European governments, and also from the sector itself in terms of interactions between the pharmaceutical / medical-device industries and healthcare professionals. So where to now for medical associations, their meetings and their revenue streams? By Caroline Mackenzie, Global Association Partners, on behalf of IAPCO, via Boardroom…

Read More

Westminster Bubbles: A Voice at the Table

The Iceberg previously reported the Business of Events Senior Leadership Forum that recently brought the UK government and its meetings industry together (Opinions: “Westminster Bubbles: A Meeting of Minds”). Now Events Industry Board Chair Nick de Bois, himself a former MP, weighs in with his own view of the session. From editor’s blog at Meetpie.com…

Read More

Business Event Security: Lord Evans’ Sydney Keynote

The head of security for the London 2012 Olympics, former MI5 Director General Lord Evans, has given the keynote at a Sydney Speaker Series lunch in London. The event was organised by both Business Events Sydney and ICC Sydney, and hosted by the High Commission of Australia. The Iceberg was also invited. If there was any doubt…

Read More

How Face to Face and Virtual Should Meet

Hybrid meetings can be very different experiences for different delegates. Face-to-face attendees discuss topics in session rooms, virtual ones online via chat forums. The two can remain very separate. But at a recent meeting, the American Academy of Ophthalmology debuted a new virtual-meeting ambassador program to create stronger interaction between the different worlds. From PCMA Convene…

Read More

Westminster Bubbles: A Meeting of Minds

At a reception near Parliament ahead of the Business of Events Leadership Forum, UK tourism minister John Glen promised to help the meetings industry work directly with government to win business. And Michael Hirst, chair of the Business Visits and Events Partnership, thinks the sector’s standing with government has never been greater. From editor’s blog at Meetpie.com…

Read More

Spanish Eyes: Bringing Home the Bacon

All good destination management companies have a tale or three about how far they have gone in serving their clients’ very specific needs. From Girona to Madrid, here’s an eye-watering tale of a DMC willing to go the extra mile to bring home the bacon. Warning: not for the squeamish! From editor’s blog at Association Meetings International…

Read More

Communicating with Delegates in a Crisis

Over the past few months, the need to prepare for unexpected eventualities has become increasingly important. Ken Kelling, MPRCA, Associate Director at meetings and events PR firm Davies Tanner, and a featured speaker at PCMA’s recent Knowledge Exchange in London, offers some essential tips for crafting the right message when a crisis unfolds. From PCMA…

Read More

Not All Visitors are the Same

As destinations face pressure and even community backlash over visitor numbers, Rod Cameron, Executive Director of the International Association of Convention Centres (AIPC) and the Joint Meetings and Industry Council, examines the effect visitors have on destinations, and how targeting business events can reap real dividends for destination communities. From CIM News Magazine…

Read More

SITE Index: Reading Between the Pages

The Iceberg has previously reported on the latest Society for Incentive Travel Excellence Index research report. Budgets are still growing and optimism is high, despite global events. Corporate buyers are understanding the effectiveness of incentives. Here’s some further analysis by the man who co-presented the study at IMEX America. From SoolNua’s Pádraic Gilligan at Padraicino…

Read More

Africa: Business Events Insights and Predictions

The Event, a partner of The Iceberg, has just produced a five part series of video interviews called “Business Events Insights and Predictions”. These examine Africa’s current meetings industry and its future opportunities from a number of differing industry perspectives. The series includes Gary Grimmer, CEO of The Iceberg partner GainingEdge, on business events as…

Read More

Risk: Approaches to Best Practice

As business event planners react to the changing outside factors that can disrupt their meetings, so also industry associations, including some partners of The Iceberg, are themselves considering how to educate and define best practice in risk management for their memberships. The call is being made for a collaborative approach. From Skift…

Read More