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Why Legacy-Led Thinking Is Creating Multiplier Effects That Outlast the Show Floor

Today, legacy matters just as much as delegate numbers, room nights and economic impact. Across Asia-Pacific, destinations are embedding legacy thinking into each stage of the event lifecycle, from bid strategy to programme design and post-event tracking. M&C Asia asks how convention bureaus are turning business events into catalysts for lasting change and impact.

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Business Event Legacy Journal Launched

A journal documenting the wider societal benefits of international association meetings and of other business events has been launched in Malaysia. Curtin University and Business Events Sarawak are the main “International Journal of Business Events and Legacies” partners. The publication will share case studies from 44 organisations. From Association Meetings International…

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City-State Singapore Signs up to GDS-Index

Singapore Tourism Board (STB) has announced that the city-state is to join Iceberg partner GDS-Index (Global Destination Sustainability Index). As a member of the Global Sustainable Tourism Council since 2021, the city supports sustainable practices in large venues such as Resorts World Sentosa and Marina Bay Sands. From Boardroom…

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Singapore is a Hub Where Talent, Innovation, and Capital Convene

Where some destinations see only a glamorous sporting event, Singapore leveraged the most recent edition of its Formula 1 race to host and in some cases to originate and organise 25 strategic international business events. Carrie Kwik, Executive Director, Conventions, Meetings & Incentive Travel, Singapore Exhibition & Convention BureauTM (SECB), explains how Singapore’s advantages as…

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Singapore and China Bodies Sign Strategic Exhibitions MoU

Singapore Tourism Board (STB) and China Council for the Promotion of International Trade (CCPIT) have signed an agreement to strengthen cooperation in the exhibition industry, including facilitation, promotion and MICE exchanges. CCPIT will encourage Chinese exhibition bodies to organise new international economic and trade exhibitions in Singapore; STB will help organisers establish and scale events.

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Nigel Brown, CICS

Director, Marketing & Partnerships, BestCities Global Alliance

Website: View website

Nigel started his career at the head office of the International Congress & Convention Association (ICCA) in Amsterdam. He was part of the event organizing team of the association and served 7 years organizing a host of events on all continents. During his tenure he gained extensive project management skills and was responsible for implementing…

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Singapore Catches Hamburg’s WindEnergy

Under an MoU signed in Hamburg, organisers will collaborate with Singapore Tourism Board to bring three conferences to Asia Pacific as the renewable energy industry becomes crucial to the environment. Another example of destinations using business event strategy to turbo-charge the development of key economic sectors. From MIX Business Events Magazine…

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Singapore Getting Asia on Right Track

Infrastructure development is a critical policymaking & economic development issue. Singapore understands that hosting & co-creating this type of strategic event on rail transportation will lead to knowledge & know-how transfers and inward investment to create a regional hub with world-class specialised expertise. From MIX – Asia’s Business Events Magazine…

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The Meetings Show APAC – Strong Growth & Optimism

The second edition of this Asia-Pacific tradeshow at Marina Bay Sands in Singapore was a great success, thanks to healthy demand growth for business events across the region, and strong partnerships with Singapore Tourism Board and Marina Bay Sands, as well as with global and regional associations. David Blansfield, Executive VP & Group Publisher, Northstar:…

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