GainingEdge is a specialist consulting firm advising exclusively to the world’s meetings and business events industry. Since 2004, it has been supporting national tourism agencies, convention bureaus, destination marketing organizations and convention centre developers. Its comprehensive consulting expertise has helped its clients tackle industry challenges, capitalise on opportunities and achieve operating excellence.

Areas of specialisation include:

  • Destination marketing strategy

A strategic roadmap or blue print with clear goals, designated roles and performance measurements and a solid business case to stakeholders for the appropriate investment in destination marketing.

  • Convention bureau establishment and support

Establishing and developing convention bureaus with insights harnessed from years of active engagement with the world’s destination marketing organizations. Services range from conceptualization to development of the bureau’s activation plan, and where required, includes recruitment, training and operational support. GainingEdge also supports bureaus who want to review and strengthen their role.

  • Business development and in-market sales representation

Behind every successful bid is a well-thought through strategy, supported by comprehensive research, a structured bid management process, the right levels of stakeholder engagement and a strong presence in important markets to secure international business events.

  • Convention centre development advisory

An integrated scope of services in convention centre development includes market overview and destination assessment, and feasibility studies with benefits analysis and financial projections. The scope further includes design reviews that will inform building configuration and specifications, management advice and operator selection considerations, and pre-opening planning support that covers operations and market strategy.