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The value of a congress is increasingly assessed beyond attendance figures or immediate economic return – its significance lies in its capacity to reshape ecosystems, accelerate knowledge circulation, and anchor territories within global networks of influence. The SRS Annual Meeting 2025, hosted in Strasbourg, offers a particularly instructive example of this shift.
Held alongside the 2026 European Congress on Gynaecological Oncology, the ESGO Legacy event convened leading experts, policymakers, patient advocates and industry representatives in Copenhagen to advance sustainable improvements in women’s cancer care. “Imagine a Europe where your address no longer determines your survival,” outgoing ESGO Vice-President Associate Professor Maja Pakiz said as she opened the…
Destination Canada’s three-year Legacy & Impact Study highlights the long-term economic, social and environmental benefits of major events hosted in Canada. This case study examines how the 11th International Conference on Isotopes (ICI) leveraged Saskatoon’s nuclear expertise to respond to instability in global isotope supply, vital to healthcare and food security worldwide. The…
The International Water Association World Water Congress & Exhibition brought together academics, utility leaders and water professionals from around the world to advance global scientific collaboration and knowledge exchange in water management. It is a strong example of how hosting an international event can elevate domestic participation and raise the profile of national stakeholders.
The International Marine Protected Areas Congress was intentionally scheduled to occur six weeks after COP15 to maximize relevance and impact. It brought together global Marine Protected Area practitioners to work toward conserving 30% of the ocean by 2030, emphasizing MPA networks, the blue economy, biodiversity, climate action, and the connection between ocean culture and wellbeing.
The International Conference on Liquefied Natural Gas offered a critical platform to discuss the energy sector’s role in enhancing global security following Russia’s recent invasion of Ukraine, and address other issues such as eliminating energy poverty and tackling the climate crisis. The Canadian Gas Association staged a world-class event that highlighted Canada’s clean energy potential.
The International Social Innovation Research Conference brought together academics, researchers and practitioners from more than 30 countries to share and discuss the latest research and ideas on social innovation. The conference focused on themes such as social entrepreneurship, social impact and social innovation policy, and included workshops and doctoral sessions to support early-career scholars.
The MACRO World Polymer Congress 2022 brought together the global polymer science community for the first time in Canada. The goal of the gathering was to advance international research collaborations, strengthen the profile of Canadian polymer science, and create valuable career development opportunities for graduate students and early career researchers.
The International Metropolis Conference brought together 1,400+ participants from over 100 countries, making it one of the largest global gatherings focused on migration and integration. The purpose of the event was to reinforce Canada’s international leadership on migration governance, while simultaneously strengthening local research and civil society networks addressing immigration and settlement.
The goal of GLOBExCHANGE 2025 was to bring Canada’s clean economy transition to life. The event served as a catalyst for collaboration across government, industry, finance and civil society, translating climate and sustainability commitments into tangible partnerships, policy initiatives and new sectoral platforms.
The UN Biodiversity Conference aimed to finalize and adopt a new post-2020 Global Biodiversity Framework, which would guide international action to halt and reverse biodiversity loss by 2030. Canada’s role was to provide the political and logistical platform for multilateral negotiations. The conference exemplified the role of business events as platforms for transformative environmental policy.
The AquaCulture Canada and World Aquaculture Society North America event showcases how business events can deliver substantial value across multiple domains when it is strongly linked to sectoral development. The conference amplified visibility for the local industry and provided momentum for long-term positioning in ocean tech and sustainable seafood development.
The 24th International AIDS Conference represented a significant moment in the global HIV response, uniting researchers, policymakers, clinicians and people living with HIV. For the International AIDS Society, it was an opportunity to accelerate scientific evidence and global solidarity. For local stakeholders, it mobilized the pursuit of renewed advocacy and expanded service access.
The International Council of Nurses Congress in Montréal highlighted the significant impact of global business events in raising visibility, shaping policy and promoting sectoral reform. The event set out to address post-pandemic workforce challenges, stimulate dialogue on systemic racism and equity, and influence ethical recruitment practices amid acute global nursing workforce shortages.
In conjunction with Gothenburg hosting the AC Forum Annual Meeting 2026, Gothenburg Convention Bureau and AC Forum collaborated to design a joint impact project. The initiative aims to strengthen the destination’s understanding of international associations and their meetings, build local capacity to attract and host international congresses more effectively, and foster stronger partnerships with associations.
The Autism Europe Congress 2025 in Dublin was more than a gathering of global experts – it marked a decisive shift in how events can be designed, delivered, and experienced when inclusion is not an add-on, but the foundation. That shift began long before the doors of the RDS opened in September 2025. When Fáilte…
Citizen engagement was the prime objective of this initiative by the European Network of Living Labs, who transformed Andorra la Vella’s main square into a conference space, earning them the Event Innovation Award at the European Association Awards 2026. A great example for other associations aiming to break out of their traditional “bubble”. From Boardroom…
Organisers of Masterclass Zurich 2026 – Vaginal Birth, hosted by the Department of Obstetrics, University Hospital Zurich, created a public-centred initiative designed to bring specialist knowledge into the city. while the congress gathered around 200 physicians, specialists, and midwives, mainly from the DACH region, the accompanying legacy project aimed to reach residents directly. From Boardroom…
The congress of the European Committee for Treatment and Research in Multiple Sclerosis demonstrates the impact of Barcelona Convention Bureau’s Legacy Programme, where intentional impact planning helped bring the congress’s scientific advances closer to patients, encouraging their participation in research, whilst educating Barcelona’s business community about stigma around MS and building more inclusive workplaces.
The 19th International Conference on Advanced Technologies & Treatments for Diabetes took place in Barcelona in March, gathering 5,300+ participants, in-person and online. The conference showcased the latest innovations and connected endocrinologists, diabetes care providers, researchers and industry professionals from around the world to drive forward the future of diabetes treatment. From Kenes Group…
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The Joint Meetings Industry Council, which presents The Iceberg, has released a manifesto that sets out arguments as to why business events can and should be utilised to drive economic recovery and renewal in the post-COVID-19 era. The document was assembled with the advice and input of a broad range of industry leaders. This was…
A multi-year, international study of business events has found a mismatch between how governments value the sector and its broader long-term outcomes, with researchers recommending ways the industry can better document these legacies. The report is a compendium of the Joint Meetings Industry Council Case Studies hosted right here on The Iceberg. From Meetings International…
The Iceberg, presented by the Joint Meetings Industry Council (JMIC), is the established industry metaphor for the extended value capture of business and professional events. The Iceberg Global Ambassador Program, announced at IBTM World, will commence in January 2019. The JMIC Iceberg initiative encourages industry stakeholders to secure a role in delivering – and contributing to…
As politicians and policymakers gather at the IMEX Policy Forum in Frankfurt, key partners of The Iceberg are providing a timely reminder of the transformational contribution of business and professional events and their ‘beyond tourism’ benefits. GainingEdge CEO Gary Grimmer and Gregg Talley, President and CEO of the Talley Management Group, discuss what meetings actually…
The China-LAC Summit is an annual event organised by the China Council for the Promotion of International Trade (CCPIT) and the Inter-American Development Bank (IDB). It is a key entrepreneurial event for companies from China and the Latin American and Caribbean countries. The Punta del Este Convention and Exhibition Center was honored to host the 11th edition of…
The Iceberg has always tried to shine a light on the benefits of business and professional events that lie hidden beneath the surface and get ignored alongside the visible tip of travel and hospitality spend. Now the Joint Meetings Industry Council is renewing its call for quality storytelling of the legacies the sector delivers.
The San Diego Convention Center, in collaboration with food and beverage supplier Centerplate, is playing a major role in boosting its local agricultural economy by sourcing key products and services from across the community. Also part of this supply chain is Moceri Food & Beverage, a local business and now primary produce vendor for the…
As The Iceberg reaches its half birthday – having launched in January 2017 – perhaps it is time to restate the principle behind the unusual metaphor we appropriated. If you prefer, perhaps it is time to gaze again at the blue sky above The Iceberg. This platform is presented by the Joint Meetings Industry Council and emerged not only as a vehicle for industry advocacy in general…
For more than fifty years the Antwerp Zoo Society has used the proceeds of its event spaces to support a very unique CSR undertaking… the operation of one of the oldest and most important zoological facilities in the world. Now, with the opening of the new Flanders Meeting and Convention Center Antwerp (FMCCA), this commitment will be…
In an emerging economy, sometimes the most valuable role a convention centre can play is one that, while essential to its own success, is also a generator of transferrable skills that will support development in many adjacent areas of the local economy. Such is the case with the Borneo Convention Centre in Kuching, Sarawak, where…
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The Joint Meetings Industry Council, which presents The Iceberg, has supported industry advocacy through COVID-19 with resources like the JMIC Global Manifesto and JMIC Advocacy Guide. President Kai Hattendorf now looks at the state of advocacy in the sector, examining also some of the lessons that have been learnt. The past year has generated a…
With the competing forces of the vaccine rollout and the emergence of variants waging a battle across most of the world, there are few simple scenarios for the future of the events sector. Rod Cameron, Executive Director of the Joint Meetings Industry Council (which presents The Iceberg), asks “where to from here?”. From UFI…
Months now into the COVID-19 pandemic we are awash in sector pronouncements and assertions, even if the route to recovery in this challenging situation remains rather unpredictable. But the recent global manifesto from the Joint Meetings Industry Council is a little different. So says JMIC’s Executive Director Rod Cameron…
The webinar that The Iceberg just produced on JMIC’s Manifesto for Economic Recovery Using Business Events contained a section on the document promoting the use of business events as a means of addressing the UN Sustainable Development Goals (SDGs). Fiona Pelham, the CEO of Iceberg partner Positive Impact Events, picks up that baton. COVID-19 has changed the…
The Iceberg has just hosted a webinar built around the JMIC Manifesto for Economic Recovery Using Business Events. This review says the packaging may have been “inflated”, but that the content was “laser-focused”, and that the main speaker Prof. Greg Clark (left) was “supernaturally articulate”. How unified is the sector? From Association Meetings International…
International travel is now all but shut down and meetings are either cancelled, postponed or online. It’s hard to think about rebuilding while still in the eye of the storm, but it’s nevertheless vital. Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg, talks sector recovery. From JMIC…
“Business Events Legacies”, the Joint Meetings Industry Council’s recent report, reveals “significant” failings in the way governments measure the true value delivered by conferences, congresses and trade shows. But further sharing of sector impact stories could give the report weight in the battle to convince the world of the industry’s worth. From UFI…
After enduring record temperatures at sector meetings, the CEO of UFI, global association of the exhibition industry, muses on its recent report about supporting UN Sustainable Development Goals. The Joint Meetings Industry Council is doing similar work, plus Iceberg partners UFI, ICCA and AIPC have launched a Global Alliance. From Kai Hattendorf via LinkedIn…
Where meetings and events choose to go, and how they approach their content, are affected by many factors, not least the influence of political disruptors like Brexit or the 2016 US presidential election. So says Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg. From CIM News Magazine…
The Iceberg revels in the complex cross-networking of its industry association partners. Recently the Chief Marketing Officer of the Society for Incentive Travel Excellence attended his first Joint Meetings Industry Council summit in Hannover, Germany. Here he is with the confessions and impressions of a JMIC virgin. From SoolNua’s Pádraic Gilligan at Padraicino…
As destinations face pressure and even community backlash over visitor numbers, Rod Cameron, Executive Director of the International Association of Convention Centres (AIPC) and the Joint Meetings and Industry Council, examines the effect visitors have on destinations, and how targeting business events can reap real dividends for destination communities. From CIM News Magazine…
In a fast-changing and uncertain world, education is probably the most important thing any business does. Its importance is growing, driven by specialisation of professional skills, by speedier deployment of products and services, and by its own evolving visibility and delivery. By Rod Cameron, Executive Director, AIPC and the Joint Meetings Industry Council. From Boardroom…
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