Case Studies

GLOBAL DIY-SUMMIT: Copenhagen Inspires Organisational Transformation

The Global DIY-Summit is jointly organised by the DIY Retailers Association (EDRA), Global Home Improvement Network (GHIN), and the Home Improvement Manufacturers Association (HIMA). It’s managing director, Inaki Maillard EMBA, shares the story of how the deployment of the Copenhagen Legacy Lab to co-create the DIY Legacy Project has transformed not only the event, but…

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A BestCities Global Alliance Case Study: Global DIY Summit

From BestCities: The Global DIY Summit stands out as a premier networking event, connecting leaders in the DIY, Home Improvement, and Garden Centre markets. Organized by the European DIY-Retail Association (EDRA), the Home Improvement Manufacturers Association (HIMA), and the Global Home Improvement Network (GHIN), this summit draws over 1,000 delegates from more than 55 countries….

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Mission Innovation – A Story of Hydrogen and Conference Power!

From SFA Connect: Mission Innovation, a workshop on hydrogen energy and the national gas grid, was held in Chester, UK in 2019. This event brought together experts from across the world, to share best practice and combine ideas on how to overcome challenges within the energy industry. Participants represented governments, industry and the research community…

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BestCities Case Study: The World Down Syndrome Congress

The World Down Syndrome Congress (WDSC), hosted in various BestCities destinations, has been a beacon of hope and progress for individuals with Down syndrome. By bringing together families, professionals, and self-advocates, the Congress has fostered a global community dedicated to inclusion and advocacy. Each congress, organized by Down Syndrome International, has been a platform for…

Read More

Agrifood Event Cultivates Innovation and International Participation

From PCMA: Rooted in New York but reaching the world online, the Grow-NY Competition and Summit provides $3 million in funding for innovative startups working throughout the agrifood ecosystem, from new farming technologies to ready-to-eat food products. No one understands the importance of proper cultivation better than those who work in the food and agriculture…

Read More

Parkinson’s Ready: How Barcelona Braced for Impact

This case study reveals the impacts upon researchers, neurologists, patients, carers, and victims of Parkinson’s disease at the World Parkinson’s Coalition (WPC) Congress held last year in Barcelona. It is also a product of the serendipity of two wholly unconnected business events because the opportunity to capture the intended impacts of the WPC’s Parkinson’s Ready…

Read More

A BestCities Global Alliance Case Study: World Parkinson Coalition

From BestCities: The World Parkinson Coalition is a pioneering force in the global fight against Parkinson’s disease. By hosting inclusive triennial congresses, WPC unites patients, scientists, clinicians, and advocates to exchange knowledge and inspire new research directions. These congresses serve as a platform for collaboration and innovation, driving progress in understanding and treating Parkinson’s disease….

Read More

BestCities Launch Legacy Case Study Series

From BestCities Global Alliance: The 23rd World Congress on Intelligent Transport Systems in Melbourne, 2016, showcased ITS Australia’s expertise and fostered government and community engagement in intelligent transportation. Prioritizing diversity and strategic networking, it achieved significant industry growth, policy influence, and youth engagement. This event exemplifies the lasting benefits of hosting international congresses for industry…

Read More

International Forum on Quality and Safety in Healthcare 2022

From Göteborg & Co: Small steps towards a healthier lifestyle – a Gothenburg Way to Legacy project: The International Forum is one of the world’s leading health care meetings, inspiring healthcare leaders, practitioners and patients towards a better, safer and higher quality of care. Furthermore, the meeting has a strong population health prevention and promotion…

Read More

The International Council on Monuments and Sites General Assembly 2023

From Business Events Sydney: The International Council on Monuments and Sites (ICOMOS) is a non-government global professional association that works for the conservation and protection of cultural heritage places around the world. The ICOMOS General Assembly and the Scientific Symposium provides an opportunity for heritage professionals and enthusiasts to come together to deliberate on heritage…

Read More

Creating Socially Accountable Health Conferences

From Education for Health: Very little attention has been given to the social accountability of conferences, either in action or in scholarship, in particular, of scientific conferences. Concerns that have been raised include: (1) Local communities and regions suffer from ecological pressure caused by conferences, (2) There is limited value to the local community, (3)…

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JMIC Features

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The JMIC Global Manifesto: Speaking with One Voice

The Joint Meetings Industry Council, which presents The Iceberg, has released a manifesto that sets out arguments as to why business events can and should be utilised to drive economic recovery and renewal in the post-COVID-19 era. The document was assembled with the advice and input of a broad range of industry leaders. This was…

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Business Events: Counting More Than Coffee Cups

A multi-year, international study of business events has found a mismatch between how governments value the sector and its broader long-term outcomes, with researchers recommending ways the industry can better document these legacies. The report is a compendium of the Joint Meetings Industry Council Case Studies hosted right here on The Iceberg. From Meetings International…

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JMIC Iceberg Launches Global Ambassador Call

The Iceberg, presented by the Joint Meetings Industry Council (JMIC), is the established industry metaphor for the extended value capture of business and professional events. The Iceberg Global Ambassador Program, announced at IBTM World, will commence in January 2019. The JMIC Iceberg initiative encourages industry stakeholders to secure a role in delivering – and contributing to…

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Business Events: Change Agents or Travel Agents?

As politicians and policymakers gather at the IMEX Policy Forum in Frankfurt, key partners of The Iceberg are providing a timely reminder of the transformational contribution of business and professional events and their ‘beyond tourism’ benefits. GainingEdge CEO Gary Grimmer and Gregg Talley, President and CEO of the Talley Management Group, discuss what meetings actually…

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China-LAC 2017 at the Punta del Este C & EC

The China-LAC Summit is an annual event organised by the China Council for the Promotion of International Trade (CCPIT) and the Inter-American Development Bank (IDB). It is a key entrepreneurial event for companies from China and the Latin American and Caribbean countries. The Punta del Este Convention and Exhibition Center was honored to host the 11th edition of…

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JMIC / The Iceberg Legacy Storytelling Call

The Iceberg has always tried to shine a light on the benefits of business and professional events that lie hidden beneath the surface and get ignored alongside the visible tip of travel and hospitality spend. Now the Joint Meetings Industry Council is renewing its call for quality storytelling of the legacies the sector delivers.

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The San Diego Convention Center and the 100 Mile Harvest

The San Diego Convention Center, in collaboration with food and beverage supplier Centerplate, is playing a major role in boosting its local agricultural economy by sourcing key products and services from across the community. Also part of this supply chain is Moceri Food & Beverage, a local business and now primary produce vendor for the…

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JMIC Case Studies: Gaining Momentum

As The Iceberg reaches its half birthday – having launched in January 2017 – perhaps it is time to restate the principle behind the unusual metaphor we appropriated. If you prefer, perhaps it is time to gaze again at the blue sky above The Iceberg. This platform is presented by the Joint Meetings Industry Council and emerged not only as a vehicle for industry advocacy in general…

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A Room with a Zoo Pays Off for Both Sides

For more than fifty years the Antwerp Zoo Society has used the proceeds of its event spaces to support a very unique CSR undertaking… the operation of one of the oldest and most important zoological facilities in the world. Now, with the opening of the new Flanders Meeting and Convention Center Antwerp (FMCCA), this commitment will be…

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BCCK Training Creates New Transferable Skills

In an emerging economy, sometimes the most valuable role a convention centre can play is one that, while essential to its own success, is also a generator of transferrable skills that will support development in many adjacent areas of the local economy. Such is the case with the Borneo Convention Centre in Kuching, Sarawak, where…

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JMIC Opinions

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JMIC’s Kai Hattendorf: Industry Advocacy and Lessons Learnt

The Joint Meetings Industry Council, which presents The Iceberg, has supported industry advocacy through COVID-19 with resources like the JMIC Global Manifesto and JMIC Advocacy Guide. President Kai Hattendorf now looks at the state of advocacy in the sector, examining also some of the lessons that have been learnt. The past year has generated a…

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JMIC’s Rod Cameron: Vaccine v. Variant, so Where to from Here?

With the competing forces of the vaccine rollout and the emergence of variants waging a battle across most of the world, there are few simple scenarios for the future of the events sector. Rod Cameron, Executive Director of the Joint Meetings Industry Council (which presents The Iceberg), asks “where to from here?”. From UFI…

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Not Another Industry Statement: The JMIC Global Manifesto

Months now into the COVID-19 pandemic we are awash in sector pronouncements and assertions, even if the route to recovery in this challenging situation remains rather unpredictable. But the recent global manifesto from the Joint Meetings Industry Council is a little different. So says JMIC’s Executive Director Rod Cameron…

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Fiona Pelham: JMIC’s Manifesto and Making Events Sustainable

The webinar that The Iceberg just produced on JMIC’s Manifesto for Economic Recovery Using Business Events contained a section on the document promoting the use of business events as a means of addressing the UN Sustainable Development Goals (SDGs). Fiona Pelham, the CEO of Iceberg partner Positive Impact Events, picks up that baton. COVID-19 has changed the…

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Review of the JMIC Manifesto Webinar: Historic or Déjà Vu?

The Iceberg has just hosted a webinar built around the JMIC Manifesto for Economic Recovery Using Business Events. This review says the packaging may have been “inflated”, but that the content was “laser-focused”, and that the main speaker Prof. Greg Clark (left) was “supernaturally articulate”. How unified is the sector? From Association Meetings International…

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Coronavirus: JMIC’s Rod Cameron Discusses Preparing for Recovery

International travel is now all but shut down and meetings are either cancelled, postponed or online. It’s hard to think about rebuilding while still in the eye of the storm, but it’s nevertheless vital. Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg, talks sector recovery. From JMIC…

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JMIC’s Legacy Report: Sharing Stories Gives Advocacy Weight

“Business Events Legacies”, the Joint Meetings Industry Council’s recent report, reveals “significant” failings in the way governments measure the true value delivered by conferences, congresses and trade shows. But further sharing of sector impact stories could give the report weight in the battle to convince the world of the industry’s worth. From UFI…

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Kai Hattendorf: UN SDGs, UFI, JMIC and the Global Alliance

After enduring record temperatures at sector meetings, the CEO of UFI, global association of the exhibition industry, muses on its recent report about supporting UN Sustainable Development Goals. The Joint Meetings Industry Council is doing similar work, plus Iceberg partners UFI, ICCA and AIPC have launched a Global Alliance. From Kai Hattendorf via LinkedIn…

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Meetings and Events Across a World of Political Disruption

Where meetings and events choose to go, and how they approach their content, are affected by many factors, not least the influence of political disruptors like Brexit or the 2016 US presidential election. So says Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg. From CIM News Magazine…

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The JMIC Summit: Giving Business Events a Global Voice

The Iceberg revels in the complex cross-networking of its industry association partners. Recently the Chief Marketing Officer of the Society for Incentive Travel Excellence attended his first Joint Meetings Industry Council summit in Hannover, Germany. Here he is with the confessions and impressions of a JMIC virgin. From SoolNua’s Pádraic Gilligan at Padraicino…

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Not All Visitors are the Same

As destinations face pressure and even community backlash over visitor numbers, Rod Cameron, Executive Director of the International Association of Convention Centres (AIPC) and the Joint Meetings and Industry Council, examines the effect visitors have on destinations, and how targeting business events can reap real dividends for destination communities. From CIM News Magazine…

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Education: Any Organisation’s First Priority

In a fast-changing and uncertain world, education is probably the most important thing any business does. Its importance is growing, driven by specialisation of professional skills, by speedier deployment of products and services, and by its own evolving visibility and delivery. By Rod Cameron, Executive Director, AIPC and the Joint Meetings Industry Council. From Boardroom…

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GLOBAL DIY-SUMMIT: Copenhagen Inspires Organisational Transformation

The Global DIY-Summit is jointly organised by the DIY Retailers Association (EDRA), Global Home Improvement Network (GHIN), and the Home Improvement Manufacturers Association (HIMA). It’s managing director, Inaki Maillard EMBA, shares the story of how the deployment of the Copenhagen Legacy Lab to co-create the DIY Legacy Project has transformed not only the event, but…

Read More

A BestCities Global Alliance Case Study: Global DIY Summit

From BestCities: The Global DIY Summit stands out as a premier networking event, connecting leaders in the DIY, Home Improvement, and Garden Centre markets. Organized by the European DIY-Retail Association (EDRA), the Home Improvement Manufacturers Association (HIMA), and the Global Home Improvement Network (GHIN), this summit draws over 1,000 delegates from more than 55 countries….

Read More

Mission Innovation – A Story of Hydrogen and Conference Power!

From SFA Connect: Mission Innovation, a workshop on hydrogen energy and the national gas grid, was held in Chester, UK in 2019. This event brought together experts from across the world, to share best practice and combine ideas on how to overcome challenges within the energy industry. Participants represented governments, industry and the research community…

Read More

BestCities Case Study: The World Down Syndrome Congress

The World Down Syndrome Congress (WDSC), hosted in various BestCities destinations, has been a beacon of hope and progress for individuals with Down syndrome. By bringing together families, professionals, and self-advocates, the Congress has fostered a global community dedicated to inclusion and advocacy. Each congress, organized by Down Syndrome International, has been a platform for…

Read More

Agrifood Event Cultivates Innovation and International Participation

From PCMA: Rooted in New York but reaching the world online, the Grow-NY Competition and Summit provides $3 million in funding for innovative startups working throughout the agrifood ecosystem, from new farming technologies to ready-to-eat food products. No one understands the importance of proper cultivation better than those who work in the food and agriculture…

Read More

Parkinson’s Ready: How Barcelona Braced for Impact

This case study reveals the impacts upon researchers, neurologists, patients, carers, and victims of Parkinson’s disease at the World Parkinson’s Coalition (WPC) Congress held last year in Barcelona. It is also a product of the serendipity of two wholly unconnected business events because the opportunity to capture the intended impacts of the WPC’s Parkinson’s Ready…

Read More

A BestCities Global Alliance Case Study: World Parkinson Coalition

From BestCities: The World Parkinson Coalition is a pioneering force in the global fight against Parkinson’s disease. By hosting inclusive triennial congresses, WPC unites patients, scientists, clinicians, and advocates to exchange knowledge and inspire new research directions. These congresses serve as a platform for collaboration and innovation, driving progress in understanding and treating Parkinson’s disease….

Read More

BestCities Launch Legacy Case Study Series

From BestCities Global Alliance: The 23rd World Congress on Intelligent Transport Systems in Melbourne, 2016, showcased ITS Australia’s expertise and fostered government and community engagement in intelligent transportation. Prioritizing diversity and strategic networking, it achieved significant industry growth, policy influence, and youth engagement. This event exemplifies the lasting benefits of hosting international congresses for industry…

Read More

International Forum on Quality and Safety in Healthcare 2022

From Göteborg & Co: Small steps towards a healthier lifestyle – a Gothenburg Way to Legacy project: The International Forum is one of the world’s leading health care meetings, inspiring healthcare leaders, practitioners and patients towards a better, safer and higher quality of care. Furthermore, the meeting has a strong population health prevention and promotion…

Read More

The International Council on Monuments and Sites General Assembly 2023

From Business Events Sydney: The International Council on Monuments and Sites (ICOMOS) is a non-government global professional association that works for the conservation and protection of cultural heritage places around the world. The ICOMOS General Assembly and the Scientific Symposium provides an opportunity for heritage professionals and enthusiasts to come together to deliberate on heritage…

Read More

Creating Socially Accountable Health Conferences

From Education for Health: Very little attention has been given to the social accountability of conferences, either in action or in scholarship, in particular, of scientific conferences. Concerns that have been raised include: (1) Local communities and regions suffer from ecological pressure caused by conferences, (2) There is limited value to the local community, (3)…

Read More

ICC Sydney Showcases Best Case Studies of 2023

From ICC Sydney: Following a bumper year of business events, ICC Sydney is proud to share some of the best event case studies of 2023, featuring events across local, international, entertainment, corporate, exhibition and association sectors: Sydney WorldPride Human Rights Conference Discover how ICC Sydney approached its commitment to sustainability, diversity, equity and inclusion for…

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International Rehabilitation Forum 2023 is a Game Changer for Lviv

Every Convention can leave long-term positive changes for its host destination if thought is put into its planning, implementation and follow-up. Traditionally, destinations have sought only economic impacts regarding delegate numbers, hotel room nights, food and beverage spending by delgates, pre or post-touring heads and expenditure. In short, a convention is valued in dollars and…

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Event Legacies: Two Case Studies Reveal Path to Success

From Skift Meetings: The industry is full of event legacy success stories, but rarely do we have a chance to understand the inner workings of the start-to-finish planning process. MeetDenmark’s latest report Powering Meeting Legacies: New Insights for Associations & Host Communities shares precisely this level of insight. As Skift Meetings recently reported, the white…

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UIA World Congress of Architects 2023 Copenhagen

On the shoulders of the many The 28th UIA World Congress of Architects took place in Copenhagen from July 2-6, 2023. Its rallying call: “Sustainable Futures – Leave No One Behind” attracted more than 6,000 delegates from all corners of the built environment and from 135 countries. Convening in the Danish capital, the world’s leading…

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The DIY Legacy Project Trend Report 2023

The conversation on sustainability has changed. Today’s leading organisations no longer see sustainability as a reporting or compliance issue, but as a critical business imperative in our interconnected world. More than ever before, longterm prosperity and success hinge on integrating sustainability into strategic planning and decision-making, as well as determining the synergies between financial performance…

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Singapore: How Legacy-Building & Impact Go Hand-in-Hand

From Boardroom: Singapore’s global influence is undeniable. Moving up a spot as the 7th most innovative nation in the world in the latest Global Innovation Index (GII) 2022, the city attracts associations aiming for meaningful impact and sustainability, fostering knowledge exchange, innovation, and positive community engagement. Home to an airport serving nearly 100 airlines and…

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