Case Studies

Copenhagen Legacy Lab – Toolbox

From Wonderful Copenhagen: Comprehensive guidelines on how to design a strategic legacy programme, and how to apply the principles and practices to individual events, from identification of challenges and desired impact, designing the process, measuring the impact, with the active involvement of local policymakers. View / download Copenhagen Legacy Lab’s publications and find inspirational tools…

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Gothenburg Way to Legacy: Collaboration the Driver of Mobility Transition

Last month, The Iceberg shared its introduction to three case studies of how the GDS-Award winning city is activating the attraction of business events to advance social, societal, and economic transformation, destination development, and positive change. “Sustainability is at the heart of everything we do,” claimed Katarina Thorstensson, Head of Sustainability at the city’s destination…

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The European Association for Osseointegration at CityCube Berlin

From Boardroom: The 30th Annual Congress of the European Association for Osseointegration (EAO), one of the leading organisations within the field of implant dentistry, was a landmark event that underscored the city’s appeal as a world-class congress destination. With over 3,000 delegates and 140+ expert speakers, the meeting provided a dynamic platform for discussing cutting-edge…

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CitiesIPCC Cities and Climate Change Science Conference Case Study

An urban conference with a global impact Destination Canada’s Legacy & Impact Study examines the lasting economic, social and environmental impacts of up to 16 business events held across Canada between 2018 and 2024. This case study highlights the legacy of the CitiesIPCC Cities and Climate Change Science Conference, which inspired cutting-edge urban climate science…

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Africa CEO Forum 2025 Demonstrates Power of Live Events to Drive Multinational Economic Development

Bringing together over 2,800 C-suite executives from 90 countries, start-up entrepreneurs, senior policymakers (including five Heads of State), NGOs and global investors, this annual event has an impressive track record of generating multinational business deals and new economic development programmes, including major new projects for the host destination. This article provides insight into the headline…

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HIV Glasgow: Growing Grumpy Gracefully

HIV Glasgow, the HIV Drug Therapy Conference held in the medical hub city, has become the curator of data, the summary of knowledge from other international conferences focussed on the treatment and prevention of HIV and AIDS. But the legacy is truly unique… The 2025 edition revealed the circularity of a non-profit event dedicated to…

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ISPIM: Spawning a Whole Generation of Innovators in Africa

17-19th March 2025, Cape Town. The International Society for Professional Innovation Management (ISPIM) arrives into the Western Cape in pursuit of transformative social and innovation legacies for the forgotten continent of Africa. 150 innovation professionals from 29 countries connect through 75 presentations and workshops with Africa`s academic, consulting, and research communities. Its mission – to…

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When Events Lead the Change: Four Powerful Examples of Sustainability in Action

From Global Destination Sustainability Movement: If business events’ profits were a country, they’d be in the top 15 in the world. The Events Industry Council notes that “the $1.62 trillion of total GDP supported by global business events would rank the sector as the 13th largest economy globally.” We’ve seen encouraging progress from this vital…

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CALGARY: Smart Cowboys

Attracting knowledge, investment, and talent to a destination as the 3 pillars of a Knowledge & Creative Economy requires an ability to attract -and convene – business and professional communities from all over the world. The City of Calgary, famed for its Stampede, has emerged as a round-the-clock meeting space for all manner of sectoral…

Read More

ICIS 2024: Glasgow Fosters Infant Development

Between the 8-11th July last year, 1,100 of the world’s leading developmental neuroscientists convened at the Scottish Event Campus (SEC) in Glasgow, Scotland, for the International Congress of Infant Studies (ICIS) to exchange research, education, and stories, but also to propagate future research and understanding of a child’s early learning from years 0-3.   Immersive…

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How the IPVS Conference is Creating a Lasting Legacy in Global Public Health

From Edinburgh International Conference Centre: The EICC was proud to host the International Papillomavirus Society (IPVS) 36th Conference, a landmark event that brought a global audience together to tackle HPV-related diseases. Through ongoing education and outreach, the committee is dedicated to leaving a lasting legacy on public health. Alongside the conference the Society created a…

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NEVER WALK ALONE: Liverpool Hosts 2024 Alzheimer’s Research UK

A Gathering of Minds to Combat Dementia: Today, over 944,000 individuals in the UK suffer from dementia. By 2040, this number is projected to exceed 1.4 million, according to Dr. Sheona Scales, Director of Research at Alzheimer’s Research UK, the foremost charity in the UK dedicated to revolutionising the treatment, diagnosis, and prevention of Alzheimer’s…

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JMIC Features

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The JMIC Global Manifesto: Speaking with One Voice

The Joint Meetings Industry Council, which presents The Iceberg, has released a manifesto that sets out arguments as to why business events can and should be utilised to drive economic recovery and renewal in the post-COVID-19 era. The document was assembled with the advice and input of a broad range of industry leaders. This was…

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Business Events: Counting More Than Coffee Cups

A multi-year, international study of business events has found a mismatch between how governments value the sector and its broader long-term outcomes, with researchers recommending ways the industry can better document these legacies. The report is a compendium of the Joint Meetings Industry Council Case Studies hosted right here on The Iceberg. From Meetings International…

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JMIC Iceberg Launches Global Ambassador Call

The Iceberg, presented by the Joint Meetings Industry Council (JMIC), is the established industry metaphor for the extended value capture of business and professional events. The Iceberg Global Ambassador Program, announced at IBTM World, will commence in January 2019. The JMIC Iceberg initiative encourages industry stakeholders to secure a role in delivering – and contributing to…

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Business Events: Change Agents or Travel Agents?

As politicians and policymakers gather at the IMEX Policy Forum in Frankfurt, key partners of The Iceberg are providing a timely reminder of the transformational contribution of business and professional events and their ‘beyond tourism’ benefits. GainingEdge CEO Gary Grimmer and Gregg Talley, President and CEO of the Talley Management Group, discuss what meetings actually…

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China-LAC 2017 at the Punta del Este C & EC

The China-LAC Summit is an annual event organised by the China Council for the Promotion of International Trade (CCPIT) and the Inter-American Development Bank (IDB). It is a key entrepreneurial event for companies from China and the Latin American and Caribbean countries. The Punta del Este Convention and Exhibition Center was honored to host the 11th edition of…

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JMIC / The Iceberg Legacy Storytelling Call

The Iceberg has always tried to shine a light on the benefits of business and professional events that lie hidden beneath the surface and get ignored alongside the visible tip of travel and hospitality spend. Now the Joint Meetings Industry Council is renewing its call for quality storytelling of the legacies the sector delivers.

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The San Diego Convention Center and the 100 Mile Harvest

The San Diego Convention Center, in collaboration with food and beverage supplier Centerplate, is playing a major role in boosting its local agricultural economy by sourcing key products and services from across the community. Also part of this supply chain is Moceri Food & Beverage, a local business and now primary produce vendor for the…

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JMIC Case Studies: Gaining Momentum

As The Iceberg reaches its half birthday – having launched in January 2017 – perhaps it is time to restate the principle behind the unusual metaphor we appropriated. If you prefer, perhaps it is time to gaze again at the blue sky above The Iceberg. This platform is presented by the Joint Meetings Industry Council and emerged not only as a vehicle for industry advocacy in general…

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A Room with a Zoo Pays Off for Both Sides

For more than fifty years the Antwerp Zoo Society has used the proceeds of its event spaces to support a very unique CSR undertaking… the operation of one of the oldest and most important zoological facilities in the world. Now, with the opening of the new Flanders Meeting and Convention Center Antwerp (FMCCA), this commitment will be…

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BCCK Training Creates New Transferable Skills

In an emerging economy, sometimes the most valuable role a convention centre can play is one that, while essential to its own success, is also a generator of transferrable skills that will support development in many adjacent areas of the local economy. Such is the case with the Borneo Convention Centre in Kuching, Sarawak, where…

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JMIC Opinions

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JMIC’s Kai Hattendorf: Industry Advocacy and Lessons Learnt

The Joint Meetings Industry Council, which presents The Iceberg, has supported industry advocacy through COVID-19 with resources like the JMIC Global Manifesto and JMIC Advocacy Guide. President Kai Hattendorf now looks at the state of advocacy in the sector, examining also some of the lessons that have been learnt. The past year has generated a…

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JMIC’s Rod Cameron: Vaccine v. Variant, so Where to from Here?

With the competing forces of the vaccine rollout and the emergence of variants waging a battle across most of the world, there are few simple scenarios for the future of the events sector. Rod Cameron, Executive Director of the Joint Meetings Industry Council (which presents The Iceberg), asks “where to from here?”. From UFI…

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Not Another Industry Statement: The JMIC Global Manifesto

Months now into the COVID-19 pandemic we are awash in sector pronouncements and assertions, even if the route to recovery in this challenging situation remains rather unpredictable. But the recent global manifesto from the Joint Meetings Industry Council is a little different. So says JMIC’s Executive Director Rod Cameron…

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Fiona Pelham: JMIC’s Manifesto and Making Events Sustainable

The webinar that The Iceberg just produced on JMIC’s Manifesto for Economic Recovery Using Business Events contained a section on the document promoting the use of business events as a means of addressing the UN Sustainable Development Goals (SDGs). Fiona Pelham, the CEO of Iceberg partner Positive Impact Events, picks up that baton. COVID-19 has changed the…

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Review of the JMIC Manifesto Webinar: Historic or Déjà Vu?

The Iceberg has just hosted a webinar built around the JMIC Manifesto for Economic Recovery Using Business Events. This review says the packaging may have been “inflated”, but that the content was “laser-focused”, and that the main speaker Prof. Greg Clark (left) was “supernaturally articulate”. How unified is the sector? From Association Meetings International…

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Coronavirus: JMIC’s Rod Cameron Discusses Preparing for Recovery

International travel is now all but shut down and meetings are either cancelled, postponed or online. It’s hard to think about rebuilding while still in the eye of the storm, but it’s nevertheless vital. Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg, talks sector recovery. From JMIC…

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JMIC’s Legacy Report: Sharing Stories Gives Advocacy Weight

“Business Events Legacies”, the Joint Meetings Industry Council’s recent report, reveals “significant” failings in the way governments measure the true value delivered by conferences, congresses and trade shows. But further sharing of sector impact stories could give the report weight in the battle to convince the world of the industry’s worth. From UFI…

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Kai Hattendorf: UN SDGs, UFI, JMIC and the Global Alliance

After enduring record temperatures at sector meetings, the CEO of UFI, global association of the exhibition industry, muses on its recent report about supporting UN Sustainable Development Goals. The Joint Meetings Industry Council is doing similar work, plus Iceberg partners UFI, ICCA and AIPC have launched a Global Alliance. From Kai Hattendorf via LinkedIn…

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Meetings and Events Across a World of Political Disruption

Where meetings and events choose to go, and how they approach their content, are affected by many factors, not least the influence of political disruptors like Brexit or the 2016 US presidential election. So says Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg. From CIM News Magazine…

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The JMIC Summit: Giving Business Events a Global Voice

The Iceberg revels in the complex cross-networking of its industry association partners. Recently the Chief Marketing Officer of the Society for Incentive Travel Excellence attended his first Joint Meetings Industry Council summit in Hannover, Germany. Here he is with the confessions and impressions of a JMIC virgin. From SoolNua’s Pádraic Gilligan at Padraicino…

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Not All Visitors are the Same

As destinations face pressure and even community backlash over visitor numbers, Rod Cameron, Executive Director of the International Association of Convention Centres (AIPC) and the Joint Meetings and Industry Council, examines the effect visitors have on destinations, and how targeting business events can reap real dividends for destination communities. From CIM News Magazine…

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Education: Any Organisation’s First Priority

In a fast-changing and uncertain world, education is probably the most important thing any business does. Its importance is growing, driven by specialisation of professional skills, by speedier deployment of products and services, and by its own evolving visibility and delivery. By Rod Cameron, Executive Director, AIPC and the Joint Meetings Industry Council. From Boardroom…

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Copenhagen Legacy Lab – Toolbox

From Wonderful Copenhagen: Comprehensive guidelines on how to design a strategic legacy programme, and how to apply the principles and practices to individual events, from identification of challenges and desired impact, designing the process, measuring the impact, with the active involvement of local policymakers. View / download Copenhagen Legacy Lab’s publications and find inspirational tools…

Read More

Gothenburg Way to Legacy: Collaboration the Driver of Mobility Transition

Last month, The Iceberg shared its introduction to three case studies of how the GDS-Award winning city is activating the attraction of business events to advance social, societal, and economic transformation, destination development, and positive change. “Sustainability is at the heart of everything we do,” claimed Katarina Thorstensson, Head of Sustainability at the city’s destination…

Read More

The European Association for Osseointegration at CityCube Berlin

From Boardroom: The 30th Annual Congress of the European Association for Osseointegration (EAO), one of the leading organisations within the field of implant dentistry, was a landmark event that underscored the city’s appeal as a world-class congress destination. With over 3,000 delegates and 140+ expert speakers, the meeting provided a dynamic platform for discussing cutting-edge…

Read More

CitiesIPCC Cities and Climate Change Science Conference Case Study

An urban conference with a global impact Destination Canada’s Legacy & Impact Study examines the lasting economic, social and environmental impacts of up to 16 business events held across Canada between 2018 and 2024. This case study highlights the legacy of the CitiesIPCC Cities and Climate Change Science Conference, which inspired cutting-edge urban climate science…

Read More

Africa CEO Forum 2025 Demonstrates Power of Live Events to Drive Multinational Economic Development

Bringing together over 2,800 C-suite executives from 90 countries, start-up entrepreneurs, senior policymakers (including five Heads of State), NGOs and global investors, this annual event has an impressive track record of generating multinational business deals and new economic development programmes, including major new projects for the host destination. This article provides insight into the headline…

Read More

HIV Glasgow: Growing Grumpy Gracefully

HIV Glasgow, the HIV Drug Therapy Conference held in the medical hub city, has become the curator of data, the summary of knowledge from other international conferences focussed on the treatment and prevention of HIV and AIDS. But the legacy is truly unique… The 2025 edition revealed the circularity of a non-profit event dedicated to…

Read More

ISPIM: Spawning a Whole Generation of Innovators in Africa

17-19th March 2025, Cape Town. The International Society for Professional Innovation Management (ISPIM) arrives into the Western Cape in pursuit of transformative social and innovation legacies for the forgotten continent of Africa. 150 innovation professionals from 29 countries connect through 75 presentations and workshops with Africa`s academic, consulting, and research communities. Its mission – to…

Read More

When Events Lead the Change: Four Powerful Examples of Sustainability in Action

From Global Destination Sustainability Movement: If business events’ profits were a country, they’d be in the top 15 in the world. The Events Industry Council notes that “the $1.62 trillion of total GDP supported by global business events would rank the sector as the 13th largest economy globally.” We’ve seen encouraging progress from this vital…

Read More

CALGARY: Smart Cowboys

Attracting knowledge, investment, and talent to a destination as the 3 pillars of a Knowledge & Creative Economy requires an ability to attract -and convene – business and professional communities from all over the world. The City of Calgary, famed for its Stampede, has emerged as a round-the-clock meeting space for all manner of sectoral…

Read More

ICIS 2024: Glasgow Fosters Infant Development

Between the 8-11th July last year, 1,100 of the world’s leading developmental neuroscientists convened at the Scottish Event Campus (SEC) in Glasgow, Scotland, for the International Congress of Infant Studies (ICIS) to exchange research, education, and stories, but also to propagate future research and understanding of a child’s early learning from years 0-3.   Immersive…

Read More

How the IPVS Conference is Creating a Lasting Legacy in Global Public Health

From Edinburgh International Conference Centre: The EICC was proud to host the International Papillomavirus Society (IPVS) 36th Conference, a landmark event that brought a global audience together to tackle HPV-related diseases. Through ongoing education and outreach, the committee is dedicated to leaving a lasting legacy on public health. Alongside the conference the Society created a…

Read More

NEVER WALK ALONE: Liverpool Hosts 2024 Alzheimer’s Research UK

A Gathering of Minds to Combat Dementia: Today, over 944,000 individuals in the UK suffer from dementia. By 2040, this number is projected to exceed 1.4 million, according to Dr. Sheona Scales, Director of Research at Alzheimer’s Research UK, the foremost charity in the UK dedicated to revolutionising the treatment, diagnosis, and prevention of Alzheimer’s…

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ISHA Keeping Africa on its Feet

The 15th ISHA Annual Scientific Meeting was the Society’s first meeting on the African continent, taking place at the Cape Town International Convention Centre (CTICC 1), South Africa, from Thursday 5 to Saturday 7 October 2023. At this meeting, world experts in hip preservation came together to share latest experiences and research with one another,…

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ICC Sydney 2024 Event Case Study Wrap Up

From ICC Sydney: Following a bumper year of business events, the ICC Sydney team is proud to share our 2024 case studies, featuring diverse conferences, exhibitions, banquets, and entertainment events. It’s been a pleasure working with our clients to make a difference, by delivering extraordinary experiences that have entertained, educated and helped to drive change…

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2,000 Books Bring New Life to Balai Ringin School Library

The library of Sekolah Menengah Kebangsaan (SMK) Balai Ringin (Balai Ringin Secondary School) was given a new lease of life with a donation of 2,000 books by BESarawak and the organising committee of the 15th Joint DCCI-KCCI Gawai-Kaamatan 2024 Celebration. Two years ago, an explosion destroyed the school’s library, leaving students without access to essential…

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ISHA’s Impactful 2023 Annual Meeting in Cape Town

From BestCities: Discover how the International Society for Hip Preservation (ISHA) used its 2023 Annual Scientific Meeting in Cape Town to tackle regional healthcare challenges. From groundbreaking collaborations to transformative initiatives, this event set a new standard for legacy-driven impact.   Why Cape Town Was the Perfect Host The International Society for Hip Preservation (ISHA)…

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ERS International Congress is a Shining Example of how Events can Create Lasting Legacies

From BestCities Global Alliance: Discover how the European Respiratory Society (ERS) and European Lung Foundation (ELF) transformed their annual congress into a global platform for advancing lung health awareness, advocating for policy change, and fostering sustainability. With over 20,000 attendees annually, the ERS International Congress is a shining example of how events can create lasting…

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A Deep Dive into the Velo-City Conference

From BestCities: The Velo-city Conference, organized by the European Cyclists’ Federation (ECF), is the world’s leading annual event for cycling advocates and city planners. Each year, it brings together more than 1,500 delegates from over 60 countries—policy-makers, industry leaders, academics, and everyday cyclists—to drive forward change in urban mobility. This case study explores how Velo-city…

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ICCA Congress 2024 | Impact and Legacy Strategy

From #MEET4IMPACT: The ICCA Congress 2024 in Abu Dhabi is committed to transforming the global business events (BE) industry by setting new standards for sustainability, innovation, and social impact. In partnership with the Abu Dhabi Department of Culture & Tourism, Abu Dhabi National Exhibition Centre (ADNEC), ICCA, GDS-Movement, and #MEET4IMPACT the Congress aims to position…

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The Impact of Business Events: Empowering Women in STEM

From The Business of Events: Making workplaces more inclusive for women was the main focus of the WISE (Women into Science and Engineering) Conference held at IET London: Savoy Place, on Wednesday, 16 October 2024. Dr Laura Norton, Head of Equality, Diversity, and Inclusion (EDI) at the Institution of Engineering and Technology (IET) and Managing…

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