Category: Case Studies

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BestCities Launch Legacy Case Study Series

From BestCities Global Alliance: The 23rd World Congress on Intelligent Transport Systems in Melbourne, 2016, showcased ITS Australia’s expertise and fostered government and community engagement in intelligent transportation. Prioritizing diversity and strategic networking, it achieved significant industry growth, policy influence, and youth engagement. This event exemplifies the lasting benefits of hosting international congresses for industry…

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International Forum on Quality and Safety in Healthcare 2022

From Göteborg & Co: Small steps towards a healthier lifestyle – a Gothenburg Way to Legacy project: The International Forum is one of the world’s leading health care meetings, inspiring healthcare leaders, practitioners and patients towards a better, safer and higher quality of care. Furthermore, the meeting has a strong population health prevention and promotion…

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Creating Socially Accountable Health Conferences

From Education for Health: Very little attention has been given to the social accountability of conferences, either in action or in scholarship, in particular, of scientific conferences. Concerns that have been raised include: (1) Local communities and regions suffer from ecological pressure caused by conferences, (2) There is limited value to the local community, (3)…

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ICC Sydney Showcases Best Case Studies of 2023

From ICC Sydney: Following a bumper year of business events, ICC Sydney is proud to share some of the best event case studies of 2023, featuring events across local, international, entertainment, corporate, exhibition and association sectors: Sydney WorldPride Human Rights Conference Discover how ICC Sydney approached its commitment to sustainability, diversity, equity and inclusion for…

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International Rehabilitation Forum 2023 is a Game Changer for Lviv

Every Convention can leave long-term positive changes for its host destination if thought is put into its planning, implementation and follow-up. Traditionally, destinations have sought only economic impacts regarding delegate numbers, hotel room nights, food and beverage spending by delgates, pre or post-touring heads and expenditure. In short, a convention is valued in dollars and…

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Event Legacies: Two Case Studies Reveal Path to Success

From Skift Meetings: The industry is full of event legacy success stories, but rarely do we have a chance to understand the inner workings of the start-to-finish planning process. MeetDenmark’s latest report Powering Meeting Legacies: New Insights for Associations & Host Communities shares precisely this level of insight. As Skift Meetings recently reported, the white…

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UIA World Congress of Architects 2023 Copenhagen

On the shoulders of the many The 28th UIA World Congress of Architects took place in Copenhagen from July 2-6, 2023. Its rallying call: “Sustainable Futures – Leave No One Behind” attracted more than 6,000 delegates from all corners of the built environment and from 135 countries. Convening in the Danish capital, the world’s leading…

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The DIY Legacy Project Trend Report 2023

The conversation on sustainability has changed. Today’s leading organisations no longer see sustainability as a reporting or compliance issue, but as a critical business imperative in our interconnected world. More than ever before, longterm prosperity and success hinge on integrating sustainability into strategic planning and decision-making, as well as determining the synergies between financial performance…

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Singapore: How Legacy-Building & Impact Go Hand-in-Hand

From Boardroom: Singapore’s global influence is undeniable. Moving up a spot as the 7th most innovative nation in the world in the latest Global Innovation Index (GII) 2022, the city attracts associations aiming for meaningful impact and sustainability, fostering knowledge exchange, innovation, and positive community engagement. Home to an airport serving nearly 100 airlines and…

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AIDS 2022 Conference Creates ‘Immeasurable Value’

In 2022, Montréal Convention Centre hosted the 24th International AIDS Conference, organised by the International AIDS society, bringing together approximately 8,000 people, including scientists, clinicians, people living with HIV, community leaders and decision-makers, and other stakeholders from around the world. A further 1,000 attendees joined the event virtually. The main aims of the conference were…

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The Sydney Handprint: Pride of a Nation

The Southern Hemisphere’s very first WorldPride held in Sydney, Australia in March, over 17 days extending to 400 events proved an opportunity to galvanise the LGBTQIA+SB community in standing together in a powerful call for equality. The Theme: Gather. Dream. Amplify and Sydney delivered on every level as Robin Mack, Executive General Manager for Commercial…

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How EASL Took its Annual Congress into the Classroom

Medical conferences convene hundreds, often thousands, of doctors and scientists in one city. But their expertise is seldom heard outside the conference centre. They exchange knowledge and best practice peer-to-peer, using technical language non-experts would find bewildering, in lectures, workshops, panel discussions and poster presentations. The end goal is to improve patient outcomes in the…

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Making Barcelona ‘Parkinson’s Ready’

The 6th World Parkinson Congress 2023 provided an unparalleled international and interdisciplinary forum to highlight the latest developments in Parkinson’s Disease worldwide. But the benefits for Barcelona go far beyond the economic impact and overnight stays, as the event will leave an invaluable legacy in the city’s social and scientific fields. From HQ Magazine July…

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CLARITY OF MISSION: How the ESTRO Madrid Project Yielded a €700m...

The 2021 BestCities Global Forum in Madrid came just a few months after the city hosted the European Society for Radiotherapy and Oncology (ESTRO) Congress. The Iceberg has been following the evolution of its legacy engagement project – The Madrid Project – which derived from a revolutionary RFP created by CEO Alessandro Cortese, and explained…

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A Look Back on the World Down Syndrome Conference, Glasgow 2018

Glasgow Convention Bureau’s Impact and Legacy team have taken a fresh approach to uncovering the true meaning and impact of conferences when they take place in Glasgow, by revisiting the World Down Syndrome Congress team five years on since they met in Glasgow in 2018. Over the last ten years, Glasgow Convention Bureau has delivered…

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SAVING LIVES: Why are we killing our children?

Liver disease is killing over 300,000 Europeans every year. It is one of the silent killers of mass destruction. And it’s about to get significantly worse… In a case study video double-bill The Iceberg shares the ‘Legacy and Impact Trilogy’ developed for the International Liver Congress (ILC) in London by the European Association for the…

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CAPILANO IMPACT STUDY: It Starts with the Legacy Conversation

In December, the BestCities Global Alliance convened once more for its annual Forum, this time in Vancouver. The event always breaks new ground, particularly regards the evolution of impacts and legacies sought by professional associations and societies, and the host, to advance social and economic transformation. This was no exception. After the development of the…

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International Conference on Education in the Digital Ecosystem 2019

Using the BESLegacy Initiative Guideline, the strategic pursuit of measuring the legacy impacts of the first International Conference on Education in the Digital Ecosystem (ICEdDE) 2019 were mapped. The authors found strong agreement on the immediate impacts that the conventions had on the delegates across eight domains: Knowledge Expansion & Education Networking & Relationship Collaboration…

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A Medical Event Sharpens Sustainability Contributions

An association for cataract surgeons ensures its events have a more positive social, environmental, and economic impact through measurement and strategy. What does it take to ensure an event has increasingly positive sustainability impacts? For the European Society of Cataract and Refractive Surgeons (ESCRS), vision, collaboration, and action are key. It has taken the medical…

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The Visceral Medicine Congress at CCH–Hamburg

From Boardroom: The official opening of the new Congress Center Hamburg in April 2022 has definitely put the city back on the national and international market of business events. CCH’s soft opening began already in fall 2021 with the ITS World Congress, with many events following, including the successful Visceral Medicine Congress in September. In…

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BESydney | IAP 2022 World Congress Case Study

The International Academy of Pathology (IAP) is the largest worldwide professional body of Pathologists. Dedicated to the advancement of Pathology through educational exchanges worldwide, IAP has numerous divisions in countries and regions including Asia Pacific, Latin America, Sub-Saharan Africa and Europe. Bridge to a Cure, the 34th World Congress, hosted in Sydney was one of…

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