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IBTM World Trends Report 2023

Last year, the IBTM World Trends report found itself looking at new frontiers. How had the meetings and events landscape changed in the wake of the pandemic, what behaviours had been adopted, how were other industries looking at this same landscape? Also, how was the global economy dictating the future welfare of our own market…

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Destination Canada: Leaving Sector Legacies

Virginie De Visscher is Senior Director of Business Development – Economic Sectors at Destination Canada. She is also an Iceberg ambassador. In two video viewpoints, she outlines Canada’s economic sector-specific approach to destination marketing and the increasing focus the organisation is now placing on both leaving business event legacies and on measuring their final impact….

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KLCC Joins the Venue Rooftop Farmers

An iconic Asian venue has taken the reduction of food miles to a logical conclusion by growing its very own vegetables upon its roof. The Kuala Lumpur Convention Centre has now celebrated the first lettuce harvest of its hydroponic farm. KLCC partnered with a local urban farming company. From Association Meetings International…

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ICCA and BESarawak Partner on Legacy

Iceberg partner ICCA (the International Congress and Convention Association) has formalised a collaboration with BESarawak. The venture will see both working jointly on the new International Journal of Business Events and Legacies. GainingEdge, another Iceberg partner, and The Iceberg itself will also lend support to the publication. From Association Meetings International…

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Scottish Legacy: The Policy Driven Model Driving Impact

The Editorial Director Martin Fullard recently visited Scotland to find out how important business events are to the region. He talked to some of the country’s leading eventprofs, learning about VisitScotland’s new and improved “Policy Driven Model”, its “Journey to Change” project, and how universities are helping to bring in business events. From Conference News…

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Soil Science Congress Helps Glasgow Gain Ground

Glasgow, home of the famous Glasgow Botanic Gardens, will welcome over 2,000 soil scientists this summer for the quadrennial World Congress of Soil Science. Over the past twelve months, the city’s convention bureau secured 71 new conferences, expected to bring about 36,000 delegates to Glasgow and add £53 million to its coffers. From AMI Intellectual Capitals…

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Edible Insect Meeting Seeks to Solve Global Hunger Crisis

The problem is familiar and has been escalating rapidly over the decades. Global food produce is not enough to cover the needs of our planet’s ever-growing population. The issue will be discussed in depth at Quebec City, Canada, throughout the fourth edition of the International Insects to Feed the World conference. From Boardroom…

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Gen Z Renews the Call: The Imperative to Hold Regenerative Events

There is a huge disconnect between “sustainability” and what it will take for real change. Generation Z is passionate about reversing the climate crisis through individual means. This shift of mindset was also the topic of a past report for business events, The Regenerative Revolution, published by Iceberg partner IMEX Group and Marriott International. From PCMA…

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Beyond Food: The Future of Conference and Event Food

Delegates’ growing demand for unique venues, unique food, new flavour experiences, greater transparency and healthier products are destined to continue to shape food at events, but what does the future of event food look like? Beyond Food: The Future of Conference and Event Food (Lime Venue Portfolio website, registration required)

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In Person at Last: GIAF Draws Sixty European Associations Together

Postponed a few times for obvious reasons after having been staged online in 2020, the GIAF (Geneva International Association Forum) was the first physical association event of the kind post-lockdown. Delegates were certainly happy to be together again seeing old friends and making new ones. But the event programme also did not disappoint. From Boardroom…

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Serendipitous Meeting Leads to Girl Guides Keeping Bees

Much is said about serendipity at events. A recent gathering of the Membership Committee for the African Society of Association Executives, attended by Gary Grimmer of Iceberg partner GainingEdge, saw a chance encounter develop into a legacy collaboration helping Girl Guides to learn beekeeping. From editor’s blog at Association Meetings International…

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Incredible Impacts: 2020’s Lessons in Legacy

Last September, the “Incredible Impacts” programme run collaboratively by Iceberg partners ICCA and BestCities Global Alliance selected three winning associations for the meeting legacy projects they submitted. Each of the three had shown a dedication to creating legacies that went far beyond the conference walls. The three winners were: Ecocity Builders and the BCIT Ecocity…

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