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Howard’s Way Walk to Hold Final Charity Hike

Ten years after the first Howard’s Way Walk, its organisers have announced that the eighth and final trek on June 8th to 10th will retrace the inaugural route. The event industry charity has raised over £350,000 to fight pancreatic cancer in memory of one of its victims, freelance logistics manager Howard Kerr (pictured). From Meetpie.com…

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IMEX 2018: Five Themes for the Meetings Industry

IMEX 2018 is currently underway in Frankfurt. One of the greatest meetings industry exhibitions, the event also showcases key trends and advancements in the sector. The Iceberg’s favourite topic, legacy, is the main theme this year, but also making headlines are: event tech, wellness, live and experiential, and CSR and sustainability. From tmf dialogue marketing…

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Child’s Play II: A World Economic Forum Legacy

The Iceberg has previously covered the legacy created by Calgary for the International Play Association World Conference. Now delegates at the World Economic Forum in Davos, Switzerland, have also taken time out to talk about play. Unilever, LEGO Foundation and IKEA Group founded the Real Play Coalition in partnership with National Geographic. From PCMA Convene…

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TED: Funding Audacious Legacies

TED has just announced The Audacious Project, which will apply a startup funding model to bold, new philanthropic legacy projects every year. According to the press release, it is a “joint endeavor housed at TED, to surface and fund critical ideas that have the potential to impact millions of lives”. From PCMA Convene…

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The Incentive of Corporate Social Responsibility

Corporate social responsibility initiatives are becoming an increasingly important element of incentive programmes. They drive employee engagement and build corporate culture. From ordering 800 garments for a gala evening, helping locals to buy an industrial sewing machine and start a business, to rebuilding a school, creating such legacies can be powerful, authentic and transformative. From motivate…

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Child’s Play: Creating a Legacy

The International Play Association supports “every child’s right to play and to promote healthy, high-quality play opportunities and environments”. When the manager of recreation for the north and east region of the City of Calgary was approached to host its world conference, her boss said “I want to do something that’s meaningful”. From Boardroom…

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Giving Back During Thanksgiving

The holiday season is a time we should all be thinking about those less fortunate than ourselves. So what better story now to tell than the charitable legacies offered by several major US convention centres during Thanksgiving… the last time that turkey was on the menu? Go and do likewise. From PCMA…

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