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#MEET4IMPACT

#MEET4IMPACT is a non-profit organization aiming at changing the way we plan, measure and demonstrate the value of conferences, and the conference industry at large. Their core mission is to empower the business events sector to maximize positive social impact through events. To achieve this mission, they work with associations and destinations providing them with the…

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Overtourism: Hosting the Crowd, Without Crowding the Host

When tourist visitors to a city greatly outnumber the resident population, it’s not hard to understand locals feeling crowded, some to the point of revolt. But is overtourism an issue for the meetings industry? What have selfie-stick wielding hordes that descend seasonally on top destinations have to do with business events? From PCMA…

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The Power of MICE: Boosting Local Communities

By Gili Back, Corporate Team Building Facilitator & Sustainable Events Manager at TEAM SPIRIT THAILAND: The MICE industry holds immense potential to drive positive change in local communities. When done right, MICE events (and student group travel programs) foster economic growth, cultural exchange, and sustainable development. Here’s why focusing on responsible and sustainable practices in…

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PRIDE: Navigating Corporate Sponsorship

In a polarized political climate, Pride sponsors are vulnerable to backlash from both the right and the left. How do Pride organizers navigate shifting social currents and bilateral backlash to maintain their corporate partnerships? From DAHLIA+Agency…

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Coronavirus: Eventprofs Unite for the Fight

In the weeks since the coronavirus outbreak has ravaged the industry, event professionals right across the globe have been uniting in the fight against the pandemic. Competitors have grouped together to provide expertise where most needed, like Live for Life and Go LIVE Together in the US, and also Events4Covid19 in Portugal. From EventMB…

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Coronavirus: US’s AHA Leads Mask Challenge

A nationwide initiative led by the American Hospital Association is working to ramp up production of the personal protective equipment (PPE) that healthcare workers need during the COVID–19 pandemic. The 100 Million Masks Challenge joins up manufacturers, community businesses and individuals to leave a life-saving legacy. From Associations Now…

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61st ICCA Congress: Lessons in Legacy

The 61st International Congress and Convention Association Congress was held last month in Kraków, Poland. The four days of content programming concentrated on three key industry topics: diversity, equity and inclusion, sustainability and legacy. Some of the legacy speakers also contributed to this Iceberg video Feature, here presented together with video of five of the legacy sessions….

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CityDNA Summer School: Destination Turin

The 36th edition of the CityDNA Summer School was hosted in late August. This year the Iceberg partner educational meeting graduated 43 students from Europe and South Africa. As well as video about the Summer School itself from Turin, Italy, this feature looks at participating medical associations and their meetings, sustainability and also hybrid meetings….

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PCMA Convening EMEA Held in Vienna

The second annual Convening EMEA conference, organised by Iceberg partner PCMA (Professional Convention Managers Association), has been held in Vienna at Messe Wien Exhibition Congress Center. The omnichannel event gathered about 400 sector professionals in person and virtually. Sustainability was a significant running theme. From Association Meetings International…

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61st ICCA Congress Held in Kraków

Association meetings are facing tough economic headwinds with renewed sense of purpose, while focusing on legacy, sustainability and diversity, equity and inclusion. That was the unmistakable message from the 61st Congress of Iceberg partner the International Congress and Convention Association (ICCA), held in the city of Kraków, Poland. From Association Meetings International…

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Fiona Pelham: JMIC’s Manifesto and Making Events Sustainable

The webinar that The Iceberg just produced on JMIC’s Manifesto for Economic Recovery Using Business Events contained a section on the document promoting the use of business events as a means of addressing the UN Sustainable Development Goals (SDGs). Fiona Pelham, the CEO of Iceberg partner Positive Impact Events, picks up that baton. COVID-19 has changed the…

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