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Global Business Events Worth $1 Trillion

Business events add more than $1 trillion to the global economy, preliminary results of the Events Industry Council’s first Global Economic Significance of Business Events study show. In 2017, according to the Iceberg partner’s report, business events brought together more than 1.4 billion participants in over 180 countries. From PCMA…

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Global Business Events Impact $1 Trillion

A new study has valued the global business events industry at more than $1 trillion. Preliminary results were announced by Iceberg partner The Events Industry Council at IMEX America. The full report is available from November 9th. The Global Economic Significance of Business Events is the first research of its kind. From Association Meetings International…

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IMEX America Worth $19m to Las Vegas

The economic impact of IMEX America 2018 on Las Vegas has been estimated at $19 million. So claims Cathy Tull, Chief Marketing Officer of the Las Vegas Convention & Visitor Authority. The figure was only one eye-watering number presented by UK event organisers Regent Exhibitions at the final press conference of the show. From Meetpie.com…

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Four Years’ Growth for Meetings Industry

A decade after the 2008 global economic recession, the meetings industry has bounced back and settled into a new normal of steady and stable growth, according to American Express Meetings & Events. The 2019 Global Meetings and Events Forecast also shows that planners are feeling pressure from both consolidation and disruptive suppliers. From CIM News Magazine…

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The Association Model: Not a Dead End After All, Says Research

The rise of the ‘individual’, modern consumerism, social media, open-source publishing: all have been cited as reasons why the traditional association model is doomed. It’s a viewpoint which does assume that associations are incapable of self-reform. And yet industry research keeps showing the number of international association meetings going up and up. From Association Meetings International…

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Incentive Growth: Spending More Budget on More Attendees

Company spending on incentive programmes is growing with the evidence that they’re effective at driving productivity. But research from the Society for Incentive Travel Excellence, an Iceberg partner, has found that while budgets have increased, average spending per attendee has remained the same for most. More employees are being invited on trips. From Skift…

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Congress’ Knowledge Valued Close to €1bn

The monetary value of information presented at this year’s European Congress of Radiology in Vienna, amounted to €813m, according to a groundbreaking report. The total was arrived at by adding up the professional time spent compiling, and the research funding associated with, the content of the 3,331 papers presented. From AMI Intellectual Capitals…

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2019 Meetings and Events Future Trends

There has never been a more exciting time for meetings and events. The growth in sophisticated venues across the globe and innovation in tech is making boundless creativity a reality. And smarter ways of using data to fine-tune the value around meetings programs are in full effect. The digital revolution and use of social media…

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Meetings and Events to Grow in 2019

Meetings and events demand will grow by up to ten percent in 2019, according to Carlson Wagonlit Travel’s 2019 Meetings & Events Future Trends report. The study also finds that average size of meetings will rise in nearly every region. Strategic management of meetings, unorthodox spaces / activities, and content evolution, are the areas to watch. From Meetpie.com…

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Corporations: More Events, Measurement Still a Problem

A new Harvard Business Review report called “The Event Marketing Evolution” (already available in The Iceberg’s Research section) shows that more than half of corporations place more value on face-to-face than other marketing channels, and have upped their event activity. Yet they still struggle to quantify return on investment. From PCMA Convene…

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The Event Marketing Evolution

New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…

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Corporates Tying Event Investment to ROI

Companies increasingly are tying event investment and activity to actual revenues or profits. So says the new study by Harvard Business Review Analytic Services and event-marketing software provider Splash. But the report, which surveyed over 700 executives, also found less than a quarter able to calculate return on investment for events. From Meetings & Conventions…

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