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The Event Marketing Evolution

New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…

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Corporates Tying Event Investment to ROI

Companies increasingly are tying event investment and activity to actual revenues or profits. So says the new study by Harvard Business Review Analytic Services and event-marketing software provider Splash. But the report, which surveyed over 700 executives, also found less than a quarter able to calculate return on investment for events. From Meetings & Conventions…

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Legacy: Creation, Measurement and Advocacy

The term “legacy” is now becoming almost ubiquitous. Legacies are the broad set of outcomes ranging from advances in science and healthcare to creating new trade opportunities and empowering young people that far outweigh the financial impact of association meetings. The Iceberg also has a role to play in that. From Biz Events Asia…

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52 Percent of Corporate Simple Meetings Via Unmanaged Channels

Simple meetings – those smaller, replicable gatherings with basic requirements – make up about half of corporate meetings globally. But 52 percent of them are being booked through unmanaged channels according to research from the Global Business Travel Association. This can end up costing companies money, attendee satisfaction and duty-of-care compliance. From Meetings & Conventions…

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Successful Meetings Survey: International Meeting Trends

Recently Successful Meetings sent out a survey to its readership about their international events. While most planners responding thought the number they held in 2018 would stay the same, almost a third said it would increase, and only six percent decrease. Cost, travel time and language barrier are still the top challenges. From Successful Meetings…

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87 Percent Experience Raised Experiential Demand

The growth of experiential activities is set to continue and they will soon feature in most meetings, according to new research by MPI Outlook for the IMEX Group. 87 percent of respondents had seen increased demand in the last three years. C2 International’s aerial Learning Labs (pictured) was a notable example at the recent IMEX. From Meetpie.com…

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Incentive Travel Industry Index: Survey Opens for Submissions

The Society for Incentive Travel Excellence, Incentive Research Foundation and Financial & Insurance Conference Professionals have now opened up submissions for their new joint survey of the incentive travel sector. The resulting crowdsourced evidence-based study will provide insights into the current and future direction of incentives. From SoolNua’s Pádraic Gilligan at Padraicino…

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Size Doesn’t Matter: Why Small is Beautiful

According to ICCA, almost two-thirds of international association meetings attract 250 or fewer delegates. Only seven percent welcomed more than 1,000 people, and just a tiny fraction (1.3 percent) attracted 3,000 or more. Small events can indeed be beautiful, but we hear little about them. From editor’s blog at Association Meetings International…

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Copenhagen: Evaluating Academic Conferences

During IMEX, Copenhagen described the image problem academia is facing: endless conference invitations alongside carbon footprint concerns and straining public budgets. Industrial PhD student Thomas Trøst Hansen has been researching how delegate academics work and receive recognition through the value chain used as a basis for evaluating academic events. From Boardroom…

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Lost in the Storm: The Academic Collaborations that Went Missing in...

When an academic participates in a large conference, her or his likelihood of subsequently writing a paper with at least one participant at the conference increases by one-sixth (close to 18%). Moreover, it seems that conferences improve the quality of matching among co-authors, leading to papers that are published in higher-ranked journals. These findings are…

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The Rise of the Convention Center Campus

The days of isolating a convention centre on the edge of downtown are over. Today, cities are developing vibrant, walkable neighborhoods around their convention centres that are integrating the facilities more deeply into the culture of their communities. Learn how the redevelopment of convention centre districts are changing meetings and how planners, as well as…

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Conference Cancelled for Hurricane Caused Academic Decline

The last minute cancellation of an academic conference in 2012 due to an approaching hurricane caused a sizeable decline in collaboration and research, a study from the University of Kent has shown. Two days before the American Political Science Association Annual Meeting was due to begin in New Orleans, Hurricane Isaac forced cancellation. From Meetpie.com…

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