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Refining the Value Proposition, Telling the Story

Over the past decade the industry of business and professional events has refined its value proposition to policymakers and local communities in terms of its transformative contribution to civil society. The Joint Meetings Industry Council, which presents The Iceberg, and The Iceberg itself, have together been telling the story. From IBTM…

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2018 UK Meeting Spend Rose, Says Report

Average spend per meeting in the UK increased in 2018, while lead and conversion times came down year on year, according to the latest HBAA Meetings Barometer. The report, developed by HBAA with The MeetingsBenchmark, also reveals a wide range in the average day delegate rate across the country. From Meetings & Incentive Travel…

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Gold Coast Grows Association Business

Australia’s Gold Coast recorded an increase of 19 percent in association meetings for the twelve months to 30 June 2018. Data compiled for the Queensland Business Events Survey shows that 313 associations met on the Gold Coast in the last financial year, up from 263 conferences recorded in the previous twelve months. From Boardroom…

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The Road Ahead of Giving Back: Meetings CSR & Sustainability

The Annual Meetings Market Survey just added two new questions about whether or not corporate social responsibility and environmental sustainability are usually part of event planning. More than half of respondents did not make CSR part of their event, and the environment was top of mind (in RFPs) for only eleven percent. From PCMA…

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Destination DC’s Elliott Ferguson Unveils Overseas Strategy

Elliott Ferguson, President and CEO of Destination DC (as well as the new National chair of the US Travel Association), has been speaking about his city’s future strategy and new developments. Washington DC is the US number one spot for international association meetings, according to the last ICCA Statistics Report. From Meetings & Incentive Travel…

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#MEET4IMPACT Project: Event Legacy Framework

Iceberg partner Boardroom has announced its collaboration on the ambitious but pioneering #MEET4IMPACT Project. Initiated by Caravelle Strategies and its founder Geneviève Leclerc, along with a coalition of partners, #MEET4IMPACT will create a legacy framework and comprehensive process for generating, managing and measuring the positive societal impacts of association conferences. From Boardroom…

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Wonderful Copenhagen Sets Green Standard

The Danish capital has set a new global standard with Wonderful Copenhagen being named the world’s first Green Tourism Organisation. The certification supports destinations that do something extraordinary for their sustainability. Copenhagen CVB and the city of Copenhagen come second in the rankings of Iceberg partner the Global Destination Sustainability Index. From AMI Intellectual Capitals…

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Future Meeting Space: Analysis from GCB’s Matthias Schultze

Matthias Schultze, MD of the German Convention Bureau, has been discussing the future of meetings on the back of GCB’s research project, Future Meeting Space, recently launched at PCMA Convening Leaders in Pittsburgh. Diversity, disruption, format innovation, knowledge transfer, networking, and accommodating the shy and less tech-savvy are all covered. From Meetings & Incentive Travel…

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UK Conference and Events Market Growing

The United Kingdom conferencing and events market is growing as a whole, despite the conference and meetings segment suffering decline for a third consecutive year. So says an in-depth study of eleven industry reports by Warwick Conferences. A focus on ROI means the number of events being organised is down. From Meetings & Incentive Travel…

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KLCC Economic Impact Up 80 Percent

The Kuala Lumpur Convention Centre delivered a record-breaking RM888 million in revenue during 2018, an 80 percent increase on 2017. The Malaysian venue hosted 1,485 events, and also saw a hike in guests arriving in the city, with a total of 2.18 million, an increase of 49 percent on the previous year. From Meetings & Incentive Travel…

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Conventions Bring AU$80m to Cairns

Convention delegates in Cairns added around AUS$80m to the Australian city’s economy last year, according to a new study. Research into delegate spending and travel habits, commissioned by the Cairns Convention Centre, underlines the financial value of meetings. Events at the venue generated 133,784 room nights. From Association Meetings International…

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Knowledge Transfer Key for Events, Says GCB

Knowledge transfer is the key to successful events, according to new research unveiled by the German Convention Bureau. Event planners should concentrate on surprising or disruptive elements, as well as responding to individual attendee requirements. The GCB presented its Future Meeting Space research at PCMA Convening Leaders in Pittsburgh. From Meetings & Incentive Travel…

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