Search The Iceberg

Search & Filter

  • Sort By

  • Category

  • Host Destination

  • Sector

Found 5 Results

Viewing all Results

The 2016 RNC and the Real ROI of F2F

The Trump effect on the US’s standing as a destination is much discussed. But what about the actual meeting that helped elect him: the 2016 Republican National Convention? The RNC and its economic impact are at the centre of some thoughts about the real return on investment of face-to-face. From PCMA Convene…

Read More

Isabel Bardinet Receives 2017 JMIC Profile and Power Award

The Joint Meetings Industry Council has announced the winner of the 2017 JMIC Profile and Power Award as Isabel Bardinet, CEO of the Eurpoean Society of Cardiology. The award was made in recognition of her longstanding role as an outspoken advocate for redefining the value of meetings and events in terms of their broader professional…

Read More

Bristol Events Worth Record £259m in 2016

Destination Bristol says the city’s conference and events industry has made its highest economic impact yet, more than £259 million last year. More events have been held in Bristol – with longer stays at higher rates – and more of Bristol’s own businesses are holding events locally. The last record was of £202m in 2015. From Meetpie.com…

Read More

Return on Investment Re-examined

Whilst direct spend on business and professional events – the tip of the iceberg – is relatively easy to quantify, their legacy return on investment has always been harder to assess. ROI specialist Michael Piddock of  Glisser links its measurement to the goals an event is seeking to achieve, be these in revenue, reputation, relationships or recall. From Meetings & Conventions…

Read More

Making Metrics Matter: The Key Questions

Positive event trajectory, positive event perception, relationship growth, and experience satisfaction. Rather than bombarding delegates with too many feedback questions, these are the meaningful reactions to benchmark. Lisette Sheehan and Lyndsay Merbach, measurement experts at the Sparks agency and 2017 PCMA Education Conference speakers, discuss the metrics that matter to planners in improving their events. From PCMA Convene…

Read More