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22 May 2024

Event Measurement & Analytics Certificate,

Now, more than ever, clients and stakeholders are bringing a laser-like focus to the R.O.I. of their events. With all the structural changes to the event industry wrought by the pandemic, decision-makers are scrutinizing how much money, time, and energy they invest in hosting, attending, exhibiting, and sponsoring events. And surveys alone won’t cut it….

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Washington: Engineering Change with Business Events

Washington may be the oldest, largest and busiest global hub of associations working in different professions, trades and social endeavours. Associations are at the heart of city strategy, both in hosting meetings in the capital, and in locating headquarters there. In this video feature, Destination DC explains how change is being made through business events….

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The Business of Events Global Destination Report 2022

The Business of Events (TBOE) launched the second edition of its Global Destination Report at IBTM World in Barcelona. The report, conducted by specialist business events research agency, SFA Connect on behalf of TBOE, is looking to establish how the industry has changed since 2019. The research focused on six main areas, including funding, volume…

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IBTM World Trends Report 2023

Last year, the IBTM World Trends report found itself looking at new frontiers. How had the meetings and events landscape changed in the wake of the pandemic, what behaviours had been adopted, how were other industries looking at this same landscape? Also, how was the global economy dictating the future welfare of our own market…

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2023 Global Meetings and Events Forecast

The 12th annual Global Meetings and Events Forecast is based on a survey of 580 meetings and events professionals from around the world and interviews with industry leaders. The survey ran in May and June 2022. Respondents represent corporations, associations, buyers and suppliers from five continents and 23 countries. The result is a statistically and…

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100,000 Meetings at IBTM World 2022

IBTM World has come to a close with organisers claiming 100,000 business meetings were held at the exhibition. The Iceberg partner also reported that 10,000 attendees had collected in Barcelona during three days. Over 2,200 exhibitors from 150 countries attended the show, along with 3,500 buyers. From Exhibition News…

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Net Zero Carbon Events Launches Roadmap

During COP27 in Sharm El Sheikh, Egypt, the Net Zero Carbon Events initiative launched its Roadmap. This is designed to aid suppliers, venues, and businesses along their journey to reaching Net Zero by 2050. Net Zero Carbon Events, itself launched at COP26 in August 2021, now has 400 supporting organisations from 55 countries. From Exhibition News…

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Gothenburg Leads 2022 GDS-Index

Gothenburg is the world’s most sustainable events city for a sixth year running as once again the Scandinavian destinations dominated Iceberg partner the Global Destination Sustainability Index. Bergen in Norway clinched second spot, with Copenhagen in third. The 2022 GDS-Index list was announced at the 61st ICCA World Congress in Krakow, Poland. From Association Meetings International…

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Copenhagen Case Studies Report Legacy

A series of case studies by the Copenhagen Convention Bureau aims to show what happens when associations prioritise long-term impact in the early planning stages of an event. Using a revised legacy methodology, the Iceberg partner Copenhagen Legacy Lab has been studying five events hosted in the city in 2022. From Association Meetings International…

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Sarawak Launches Event Legacy Journal

Sarawak in Malaysia has published the first volume of a new academic journal designed to help the sector “reset and recover” while identifying legacy opportunities. Business Event Sarawak joined with several bodies, including Iceberg partner ICCA, to create the International Journal of Business Events and Legacies IJBEL. Photo: Nicky Tay. From Association Meetings International…

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IMEX America Hails 2022 “Big Comeback”

IMEX organisers heralded the eleventh edition of IMEX America “the big comeback we’ve all been waiting for” in regard to the events, meetings and incentive travel sector. The show was 45 percent larger than last year due to the easing of travel restrictions and also returning exhibitors taking more space. From Meetings & Incentive Travel…

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Edinburgh Impact Tool BEST Launched

A group of Edinburgh-based event professionals have launched a new tool to measure the societal impact conferences and meetings have in the city. The BEST (Business Events Shaping Tomorrow) tool has been developed to evaluate the positive outcomes from the business events hosted in the capital each year. From Conference News…

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