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UFI Launches Dedicated Advocacy Portal

From UFI: UFI, the Global Association of the Exhibition Industry, has launched a dedicated advocacy portal on the UFI website. The portal bundles information and materials on key industry initiatives, highlights relevant industry issues, and profiles partner institutions to drive and advance advocacy for the exhibition industry globally. In a constantly evolving landscape, UFI recognises…

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Destinations International Advocacy Resourses

Our advocacy team has put together resources to help destinations pivot their stakeholder messaging to one centered around the organization’s true customer: the resident. Take a look at videos, case studies, lexicons and more information that will help you communicate the value of your organization to your entire community.

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Advocating for Sustainability

From the Meeting Professional: Natasha Richards, a longtime advocacy leader and director of impact and industry relations for the IMEX Group, admits that when it comes to sustainability and social responsibility, the events sector is often seen as more of a problem than a solution. “We really have an identity crisis—where do we fit in…

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Danger, Will Robinson! Danger! Tax Revenues Are Falling!

By Jack Johnson, Destinations International: I grew up watching the television show “Lost in Space.” It was about a space colony family struggling to survive when a spy/accidental stowaway throws their ship hopelessly off course. Given my age (and being the youngest in my family and one of the last kids in my neighborhood), I…

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Coming Soon: New Conference Aimed at Advocacy Professionals

A new conference for European association professionals involved in public affairs and advocacy is taking place next month. The European Conference of Association Public Affairs and Advocacy Professionals, run by ASSOCIATIONWORLD, will bring together association public affairs experts and MEPs with the aim of establishing ‘Europe’s prime platform and knowledge-transfer event… From AMI Magazine…

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17 May 2023

Mastering Marketing Attribution & Sales Analytics for Destination...

n today’s highly competitive tourism landscape, destination organizations are constantly seeking ways to prove their value and optimize their efforts. This webinar will provide valuable insights into using marketing attribution and sales analytics to strengthen your advocacy efforts and maximize your organization’s impact.

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Australia’s Associations to Unify Advocacy Efforts

The Exhibitions and Events Association of Australia (EEAA) and the Association of Australian Convention Bureaux (AACB) have voted to merge their assets to form a new ‘peak body’ to support growth and industry development. Members of the Australian Convention Centre Group (ACCG) have also voted to unite the industry. From Association Meetings International…

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Elevating the Business Events Industry Starts With Advocacy

Iceberg Ambassador Tommy Goodwin, Vice President, Government Affairs for the Exhibitions & Conferences Alliance, discusses the value and power of advocacy for the meetings industry. ECA has spearheaded a number of programmes to help small businesses and key stakeholders across the industry within the US. From Skift Meetings…

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61st ICCA Congress: Lessons in Legacy

The 61st International Congress and Convention Association Congress was held last month in Kraków, Poland. The four days of content programming concentrated on three key industry topics: diversity, equity and inclusion, sustainability and legacy. Some of the legacy speakers also contributed to this Iceberg video Feature, here presented together with video of five of the legacy sessions….

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CityDNA Summer School: Destination Turin

The 36th edition of the CityDNA Summer School was hosted in late August. This year the Iceberg partner educational meeting graduated 43 students from Europe and South Africa. As well as video about the Summer School itself from Turin, Italy, this feature looks at participating medical associations and their meetings, sustainability and also hybrid meetings….

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Washington: Engineering Change with Business Events

Washington may be the oldest, largest and busiest global hub of associations working in different professions, trades and social endeavours. Associations are at the heart of city strategy, both in hosting meetings in the capital, and in locating headquarters there. In this video feature, Destination DC explains how change is being made through business events….

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Meeting Guadalajara: Joining BestCities Global Alliance

This May the BestCities Global Alliance community of convention destinations welcomed Guadalajara, Mexico, as its twelfth member. The city earned its place through a shared commitment to support meetings that create a positive impact. Guadalajara went through a stringent process to join the Iceberg partner, including a detailed site inspection and tour of the city….

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