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Virtual Expedition: Gliding into Uncharted Territories for Better...

Medical and scientific meetings came to a sudden halt when the COVID-19 pandemic took hold of the world. Kenes Group kept cancellations to a minimum, postponing most events, but there was one event in particular that took a leap of faith to turn into virtual with less than three weeks’ lead time: the 2nd AAT-AD/PD™ Focus Meeting…

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Melbourne: Meetings Drive Destination Growth

The recent staging of Iceberg partner AIME (the Asia Pacific Incentives and Meetings Event) was not only a platform to showcase the strength and resilience of the region’s events industry, but also as always of destination Melbourne itself. Last October Melbourne Convention Bureau posted record results for the financial year 2018 – 2019, with over…

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Innovative Events: Science Meeting Experiments

In January two scientists wrote an article asking why conference design for those involved in scientific research has been slow in evolving. While some science meetings are surely guilty as charged, others do have an appropriately innovative approach. Here are ten that break with tradition to design experiences with big impact. From PCMA…

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Medical Associations: Involving Patients in Medical Congresses

Once they relied on actors or even mannequins, but more and more medical associations now involve real patients in their congresses. Whether as speakers, panellists or co-designers, they add a different perspective. The result is meetings that are engaging, insightful and enlightening. From Association Meetings International…

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Māori Culture Moves Centre Stage at Major New Zealand Meetings

Māori culture gives New Zealand its distinct identity, but is also moving centre stage at meetings hosted in the country. This was very evident during the 2019 International Union for Health Promotion and Education Conference, which drew to Rotorua 1,185 attendees from 73 countries. From Association Meetings International…

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Coronavirus: “Open” Campaign Launched

Iceberg partners AIPC (International Association of Convention Centres), ICCA (International Congress and Convention Association) and UFI (Global Association of the Exhibition Industry) are jointly now backing a campaign “This show is open for business” first launched by UFI and SISO (Society of Independent Show Organizers). From Association Meetings International…

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Coronavirus: ITB Berlin Learns Hard Lessons in Event Risk Management

Julia Sonnemann, PR Manager for ITB Berlin, was all smiles during a press conference on February 19th. On February 28th, days before its opening, the travel and tourism trade fair was forced to cancel because it couldn’t meet local health authority requirements on COVID-19. Sonnemann now picks through the difficult decisions that were faced. From EventMB…

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Copenhagen Expecting Major Reproduction Meeting

Copenhagen’s strong life sciences sector has proved to be fertile ground for researchers in reproduction, with the city winning the 36th Annual Meeting of the European Society of Human Reproduction and Embryology. The event is expected to attract 10,000 experts on infertility and reproduction to the Bella Center this July. From AMI Intellectual Capitals…

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Glasgow’s Ambassadors Bring in £650m

Glasgow’s Conference Ambassador Programme, the first in the UK, has contributed at least £650 million to the city’s economy since it started thirty years ago. The scheme has 1,600 members. 141 events, indeed 35 percent of all meetings held in Glasgow last year, were led by a local conference ambassador. From Association Meetings International…

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