Search The Iceberg

Search & Filter

  • Sort By

  • Category

  • Host Destination

  • Sector

Found 20 Results

Viewing all Results

Incentive Travel: Weathering the Headlines

Now companies have to respond almost immediately to bad publicity, overreaction is the danger. When the positive benefits of an activity aren’t understood, the damage can be even greater. Our incentive specialist looks at headlines the sector has weathered and what they say about the real value of incentive travel. From SoolNua’s Pádraic Gilligan at Padraicino…

Read More

IBTM World Industry Report Presented

Among other sessions at IBTM World in Barcelona, findings from the IBTM World Industry Trends Report 2018 were presented. Rob Davidson of MICE Knowledge said that the top three reasons for booking an incentive destination were political stability and safety (66 percent), value for money (65 percent), and service quality (59 percent). From Meetings & Incentive Travel…

Read More

BESydney Scores Big Incentive Wins

Business Events Sydney is set to enjoy a record-breaking year, having secured AU$102 million to date from the global incentive market. Its strategic decision in 2004 to invest in expanding incentives to Australia from Asia has resulted in close to twenty percent year-on-year growth in the value of events secured from that continent. From CIM News Magazine…

Read More

Travel Truths for Business Events Corporate Incentive Travel

Tourism continues to dominate Asia Pacific’s travel industry, but the corporate incentive travel segment, already representing a quarter of the global travel industry, continues to make steady gains. The Melbourne Convention Bureau (MCB) partnered with PCMA Education Foundation to commission a research project to help APAC region meeting planners understand what is driving this expanding…

Read More

Incentive Travel Industry Index 2018

The Society for Incentive Travel Excellence (SITE), Incentive Research Foundation (IRF), and Financial and Insurance Conference Professionals (FICP) are proud to announce the release of the first joint study of the global incentive travel industry. Incentive Travel Industry Index powered by SITE Index, IRF Outlook and FICP is a landmark for the industry, providing unprecedented,…

Read More

Legacies of the Data for Good Exchange 2018

The Data for Good Exchange was introduced in 2014 as part of the 20th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, and expanded to a standalone event the following year. This year the event tackled issues from gender equality and climate change to human genetics and the US census. Photo: Pablo Angulo Troconis. From…

Read More

Corporate Incentive Travel Growing in APAC

Corporate incentive travel is on the rise, creating opportunity for events in the Asia Pacific region, according to a report from the Melbourne Convention Bureau in partnership with the PCMA Foundation. The report was released at the PCMA Annual Conference in Bangkok. APAC business events are valued at over $200 billion. From PCMA…

Read More

Kuala Lumpur CC Sees New Event Boost

901 events were held at Kuala Lumpur Convention Centre in the first eight months of this year, and 26 percent of them were new to the venue. Corporate meetings and banqueting recorded the biggest growth with a jump of 161 events, up 22 percent. An expansion of the centre will open next year. From CIM News Magazine…

Read More

Corporations: More Events, Measurement Still a Problem

A new Harvard Business Review report called “The Event Marketing Evolution” (already available in The Iceberg’s Research section) shows that more than half of corporations place more value on face-to-face than other marketing channels, and have upped their event activity. Yet they still struggle to quantify return on investment. From PCMA Convene…

Read More

The Event Marketing Evolution

New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…

Read More

Corporates Tying Event Investment to ROI

Companies increasingly are tying event investment and activity to actual revenues or profits. So says the new study by Harvard Business Review Analytic Services and event-marketing software provider Splash. But the report, which surveyed over 700 executives, also found less than a quarter able to calculate return on investment for events. From Meetings & Conventions…

Read More

Cape Town Wins Two Major Leadership Events

The Cape Town and Western Cape Convention Bureau has announced that Cape Town will host the 2019 YPO EDGE and Global Leadership Conference. The two events will take place at the Cape Town International Convention Centre in March 2019, and will draw about 3,000 top global CEOs over four days. From the Event…

Read More