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Kuala Lumpur CC Sees New Event Boost

901 events were held at Kuala Lumpur Convention Centre in the first eight months of this year, and 26 percent of them were new to the venue. Corporate meetings and banqueting recorded the biggest growth with a jump of 161 events, up 22 percent. An expansion of the centre will open next year. From CIM News Magazine…

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Corporations: More Events, Measurement Still a Problem

A new Harvard Business Review report called “The Event Marketing Evolution” (already available in The Iceberg’s Research section) shows that more than half of corporations place more value on face-to-face than other marketing channels, and have upped their event activity. Yet they still struggle to quantify return on investment. From PCMA Convene…

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The Event Marketing Evolution

New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…

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Corporates Tying Event Investment to ROI

Companies increasingly are tying event investment and activity to actual revenues or profits. So says the new study by Harvard Business Review Analytic Services and event-marketing software provider Splash. But the report, which surveyed over 700 executives, also found less than a quarter able to calculate return on investment for events. From Meetings & Conventions…

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Cape Town Wins Two Major Leadership Events

The Cape Town and Western Cape Convention Bureau has announced that Cape Town will host the 2019 YPO EDGE and Global Leadership Conference. The two events will take place at the Cape Town International Convention Centre in March 2019, and will draw about 3,000 top global CEOs over four days. From the Event…

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Adelaide Hosts Largest Single Incentive Group

Adelaide has just welcomed its largest incentive group from China, with a wave of 750 employees from Joymain, the science and tech direct selling company, enjoying the city over a five day stay. Assistance from the Adelaide Convention Bureau and cooperation from the Adelaide government were behind Joymain’s destination choice. From CIM News Magazine…

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Kuala Lumpur Hosts PCMA-ICESAP Knowledge Exchange

The PCMA-ICESAP Knowledge Exchange Kuala Lumpur brought together more than 30 industry leaders to share how they are reshaping their businesses in response to digital, political and economic change. The event, at the Kuala Lumpur Convention Centre, was held under the theme of “Evolving Your Business Model For Changing Times”. From Meetpie.com…

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Cvent: Event Budgets on the Rise

52 percent of global event planners have seen budgets increase year on year, after 32 percent in 2017. That’s according to the latest Cvent Global Planner Sourcing Report. The study also found a big increase in planners organising six to ten offsite meetings, and a major drop in planners arranging just one or two. From Meetpie.com…

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52 Percent of Corporate Simple Meetings Via Unmanaged Channels

Simple meetings – those smaller, replicable gatherings with basic requirements – make up about half of corporate meetings globally. But 52 percent of them are being booked through unmanaged channels according to research from the Global Business Travel Association. This can end up costing companies money, attendee satisfaction and duty-of-care compliance. From Meetings & Conventions…

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Amazon: Is Not Speaking Smart?

Amazon’s smart speakers like the Echo and Echo Dot may be always listening. But the company itself has very firm ideas about how meetings are run, and they begin with up to thirty minutes of silence. Is the business that made Jeff Bezos the world’s wealthiest man onto something? From editor’s blog at Meetpie.com…

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MPI Picks Grapevine Texas to Host WEC 2020

Grapevine, Texas, has been selected to host Meeting Professionals International’s World Education Congress in June 2020. MPI will collaborate with the Grapevine Convention and Visitors Bureau on the event, which attracts more than 2,000 attendees annually, including corporate, third-party and association planners, as well as suppliers, students, and industry staff. From Successful Meetings…

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New Research Reveals how Leading Companies use Incentives

The Incentive Research Foundation has released a checklist of best practice for companies in rewarding employees. The foundation reviewed 900 organisations in its new Incentive Benchmarking Survey to reveal what the most successful do regarding non-cash bonuses and recognition. The results confirm the value of incentives as tools for recruitment, retention and engagement. From Meetpie.com…

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