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Face to Face the “Preferred Channel” for Healthcare

Meeting face to face is still highly valued in the digital age, according to Ashfield Meetings & Events’ 2018 follow up to its 2016 “Future of Meetings” white paper. Healthcare professionals are now saying their “preferred channel” to receive and learn medical content is through attendance at a scientific congress or meeting. From…

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Communicating with Delegates in a Crisis

Over the past few months, the need to prepare for unexpected eventualities has become increasingly important. Ken Kelling, MPRCA, Associate Director at meetings and events PR firm Davies Tanner, and a featured speaker at PCMA’s recent Knowledge Exchange in London, offers some essential tips for crafting the right message when a crisis unfolds. From PCMA…

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AIPC Research Creates a Roadmap for Industry Advocacy

A roadmap for industry advocacy has emerged from a piece of research conducted by AIPC, the International Association of Convention Centres. The AIPC Local Resident’s Survey targets three cities where the impact of visitor traffic is considered an issue: Berlin, Barcelona and Amsterdam. An advisory from Rod Cameron, Executive Director, AIPC and the Joint Meetings Industry Council…

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GCB Seminars

Our GCB seminars are customised trainings for meeting and event professionals. Based on a recent survey, education about trends, social media, marketing and communication are currently most in demand. A number of training offers, such as the “Sustainability Advisor 2.0” seminar and two interactive webinars, have already been successfully implemented. In future, the GCB will…

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