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The Invisible Industry Gets 49-Foot Trailer Advocacy Roadshow

The “Invisible Industry” was a label put on the meetings and hospitality sectors back in 1996 by broadcaster Charles Osgood. Now this title has become an advocacy roadshow, thanks to a 49-foot trailer stocked with interactive media. It launched a year-long “Invisible Industry Tour” of US cities last June. From PCMA…

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Edinburgh Venue Gives Theatrical Legacy to Local Community

The Edinburgh International Convention Centre has given hundreds of Edinburgh Festival Fringe tickets to the venue’s local community. EICC worked with the Pleasance Theatre Trust to provide tickets for the famous arts event through a number of charities and social enterprises. The initiative has been supported by EICC’s catering partner Leith’s. From Meetings & Incentive Travel…

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Sarawak’s Tourism Minister Discusses Legacy Strategy

Sarawak’s Minister of Tourism, Creative Industries and Performing Arts, the Honourable Dato Sri Abdul Karim Rahman Hamzah, has been discussing the Malaysian state’s approach to recovery and its strategy of promoting business event legacy creation. Subjects covered include ventures with Iceberg partners GDS-Index and ICCA. From Boardroom…

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Business Events Sarawak: Prioritising Legacy

Business Events Sarawak in Malaysia has launched the country’s first planning framework for organisers to create legacy-driven events that leave behind real change. Dubbed the Business Events Sarawak Legacy Initiative, this step by step guide designed to help groups reach their big-picture goals is separating the destination from others around the globe. From Boardroom…

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Brewers Association DEI Mini-Grants Ferment Beer Event Legacy

“Mini-Grants” for diversity, equity and inclusion are being used by the US Brewers Association to ferment legacy at craft beer sector events. One meeting funded was a 2021 hybrid conference at which local female music producers created beats inspired by different craft beers to attract new consumers. From Associations Now…

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UK Events: The £84bn Sector That Deserves Government Respect

The UK events industry as a whole is a vastly fragmented animal, before the pandemic worth £84 billion to the country every year. This leading article from Martin Fullard is a direct message for the UK’s Government, which calls for the industry now to be shown the respect it deserves. From Conference News…

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The Importance of International Conferences and Business Events to...

A new research report published by Cities Restart called The Importance of International Conferences and Business Events to Restarting City Economies has revealed that spending on international conferences and business events for the UK is estimated to have been worth £19.4 billion in 2019, but following the interruption caused by the COVID-19 pandemic, by 2026 is forecast…

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Maritz Global Events’ NEXT: What to Leave, What to take Forward

No one would downplay the impact of COVID-19 on the events industry. But historically there has often been a brighter side to massive disruption, including industry regeneration and rapid growth. Iceberg partner Maritz Global Events recently held its NEXT conference, a one-session-per-day live and on-demand offering. From PCMA…

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Recovery of the Sector: Different Professionals, Different Viewpoints

The trends expert and conference speaker Daniel Levine sees the near future of live events as “nothing less than spectacular”. For special events company owner Kevin Molesworth the picture is not quite so rosy and the sector has to be more realistic. The two have unique and rather different perspectives. From PCMA…

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