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Corporations: More Events, Measurement Still a Problem

A new Harvard Business Review report called “The Event Marketing Evolution” (already available in The Iceberg’s Research section) shows that more than half of corporations place more value on face-to-face than other marketing channels, and have upped their event activity. Yet they still struggle to quantify return on investment. From PCMA Convene…

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The Event Marketing Evolution

New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…

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Corporates Tying Event Investment to ROI

Companies increasingly are tying event investment and activity to actual revenues or profits. So says the new study by Harvard Business Review Analytic Services and event-marketing software provider Splash. But the report, which surveyed over 700 executives, also found less than a quarter able to calculate return on investment for events. From Meetings & Conventions…

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Attendee ROI Playbook Series

A random sampling of B2B exhibition organizers from the Center for Exhibition Industry Research (CEIR) Census was pulled to generate an attendee sample for this project. A total of 21 exhibition organisers in the United States and Canada agreed to participate, with a minimum of one event per sector, with the exception of Sporting Goods, Travel…

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Making a Healthy Case: Six Ways Medical Meetings Are Proving Their...

Sponsored by the Professional Convention Management Association (PCMA) and Destination Cleveland, “Making a Healthy Case: Six Ways Medical Meetings Are Proving Their Value to Exhibitors” is a new white paper that tackles one of medical associations’ chief challenges head on: the increased pressure to show a positive return on their exhibitors’ investment. Making a Healthy Case: Six…

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Venue Development: Follow the Money

UFI’s debut Latin American event in September is a chance to examine venue development both in the region and elsewhere. Venues tend to happen only after public sector buy-in, so it follows their development indicates governmental commitment to the virtues of a burgeoning exhibition industry. From UFI…

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Artificial Intelligence Collects and Co-locates in Stockholm

Stockholm has just hosted the Federated AI Meeting, the world’s largest scientific event on artificial intelligence. This was actually five conferences co-located under one roof. When the Swedish AI Society, with support from Visit Stockholm, won its bid to host one of them, a plan was hatched to create a larger event. From Boardroom…

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Successful Meetings Survey: International Meeting Trends

Recently Successful Meetings sent out a survey to its readership about their international events. While most planners responding thought the number they held in 2018 would stay the same, almost a third said it would increase, and only six percent decrease. Cost, travel time and language barrier are still the top challenges. From Successful Meetings…

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MMB Coalition Plans 2018 US Midterm Election Campaign

The Meetings Mean Business Coalition plans to reinforce the value of face-to-face meetings during the 2018 US midterm elections by highlighting how candidates themselves are using them to inform, persuade and recruit. According to a study, meetings support 5.9 million US jobs and contribute hundreds of billions of dollars to the economy. From Meetings & Conventions…

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All-Party Parliamentary Group Assesses UK Meetings Sector

The UK’s All-Party Parliamentary Group for the events industry, chaired by James Heappey MP (pictured), is holding a series of evidence sessions on the UK events sector. The first focussed on venue infrastructure including the possible loss of the QEII Conference Centre, issues surrounding Brexit, and also delivering high profile international events. From Meetpie.com…

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2017 UK Meetings Sector worth £18.1bn, Says UKCAMS

The UK saw an estimated £18.1 billion of direct expenditure generated by delegates in venues and wider destination spend in 2017, according to the new UK Conference and Meeting Survey. The study also reveals that the overall number of conferences and meetings was lower than in 2016, but the size of events up slightly. From Meetpie.com…

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Sydney Wins World Forum for Direct Investment 2019

Sydney has won the right to host the 2019 World Forum for Foreign Direct Investment. The official announcement was made at the 2018 event held in the UK. Business Events Sydney CEO Lyn Lewis-Smith said the World Forum for FDI would open up an important conversation between international and Australian decision makers. From CIM News Magazine…

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