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A Retrospective Look: IAS 2013 Kuala Lumpur

The International AIDS Society (IAS) organizes the world’s two most prestigious HIV conferences, each convened biennially in alternating years. The next International AIDS Conference (AIDS 2018) will be held in Amsterdam, Netherlands (23-27 July 2018). Meanwhile, the IAS Conference on HIV Science features the latest HIV science, including basic, clinical and prevention research. It brings…

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Bristol Events Worth Record £259m in 2016

Destination Bristol says the city’s conference and events industry has made its highest economic impact yet, more than £259 million last year. More events have been held in Bristol – with longer stays at higher rates – and more of Bristol’s own businesses are holding events locally. The last record was of £202m in 2015. From…

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Return on Investment Re-examined

Whilst direct spend on business and professional events – the tip of the iceberg – is relatively easy to quantify, their legacy return on investment has always been harder to assess. ROI specialist Michael Piddock of  Glisser links its measurement to the goals an event is seeking to achieve, be these in revenue, reputation, relationships or recall. From Meetings & Conventions…

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Why Meetings Industry ROI Measurement is Futile

Here are some controversial thoughts about that alluring and elusive butterfly… return on investment. No sooner do we get really near to it than it flutters away out of reach. So is it time for to rethink calculating the ROI of meetings and events… or would that indeed give much of the industry butterflies? From SoolNua’s Pádraic Gilligan at Padraicino…

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