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2023 Global Meetings and Events Forecast

The 12th annual Global Meetings and Events Forecast is based on a survey of 580 meetings and events professionals from around the world and interviews with industry leaders. The survey ran in May and June 2022. Respondents represent corporations, associations, buyers and suppliers from five continents and 23 countries. The result is a statistically and…

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The Invisible Industry Gets 49-Foot Trailer Advocacy Roadshow

The “Invisible Industry” was a label put on the meetings and hospitality sectors back in 1996 by broadcaster Charles Osgood. Now this title has become an advocacy roadshow, thanks to a 49-foot trailer stocked with interactive media. It launched a year-long “Invisible Industry Tour” of US cities last June. From PCMA…

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Destination Canada: Leaving Sector Legacies

Virginie De Visscher is Senior Director of Business Development – Economic Sectors at Destination Canada. She is also an Iceberg ambassador. In two video viewpoints, she outlines Canada’s economic sector-specific approach to destination marketing and the increasing focus the organisation is now placing on both leaving business event legacies and on measuring their final impact….

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Wellington Launches Advocate Network

A group of academics from various disciplines will promote the capital city of New Zealand as a place to hold international conferences. Wellington has just launched its Advocate Network, a pool of local thought leaders and subject experts to help enhance the success of the city’s business events bidding. From Association Meetings International…

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Business Event Economies: An Australian Double Bill

Australia is a hotbed of business event excellence, the country’s cities and states both competing and collaborating to win events for the destination. In this high-powered video double bill, The Iceberg hears once again from BESydney CEO Lyn Lewis-Smith, and also from Tourism Australia’s Robin Mack, about the role of meetings in diversifying destinations’ economies….

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CNCC Phase 2 (CNCC-II): An Olympic Legacy

Located in the Beijing Olympic Green Area, the China National Convention Center, Phase 2 is on track to open in 2025. CNCC-II will host conferences, forums, and banquets for up to 20,000, as well as exhibition events for over 50,000. Rod Kamleshwaran, pre-opening international consultant of CNCC-II and partner at Iceberg partner GainingEdge, explains. From GainingEdge…

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IMEX Policy Forum 2022 – What Does Success Look Like?

Over 35 policy makers from nineteen countries gathered at the IMEX Policy Forum 2022, held on May 31st as part of IMEX in Frankfurt. The meeting takes place annually and provides a collaborative, global discussion platform to encourage policy creation that directly benefits the global meetings and business events industry. The aim of this year’s…

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Business Travel Must Be “Business Critical”

There is still a compelling need to meet in person, but post-pandemic travel has to be business critical to justify the financial and carbon cost. So says a new report from Accor. It claims twenty percent of business meetings “may have gone forever”. But virtual meeting technology is one silver lining. From Meetings & Incentive Travel…

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RX Research Confirms Value of Face-to-Face

There is nothing like a face-to-face gathering to conduct business, says an RX global study. Face-to-face remains a key priority for survey respondents, with 78 percent of businesses stating trade shows offer them something unique that cannot be created elsewhere. This number is up from 68 percent in 2021. From Trade Show Executive…

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Sarawak’s Tourism Minister Discusses Legacy Strategy

Sarawak’s Minister of Tourism, Creative Industries and Performing Arts, the Honourable Dato Sri Abdul Karim Rahman Hamzah, has been discussing the Malaysian state’s approach to recovery and its strategy of promoting business event legacy creation. Subjects covered include ventures with Iceberg partners GDS-Index and ICCA. From Boardroom…

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Soil Science Congress Helps Glasgow Gain Ground

Glasgow, home of the famous Glasgow Botanic Gardens, will welcome over 2,000 soil scientists this summer for the quadrennial World Congress of Soil Science. Over the past twelve months, the city’s convention bureau secured 71 new conferences, expected to bring about 36,000 delegates to Glasgow and add £53 million to its coffers. From AMI Intellectual Capitals…

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IMEX in Frankfurt Celebrates Return

The first IMEX in Frankfurt since 2019 was marked by an outrush of camaraderie, celebration, and most importantly, business. The Iceberg partner CEO Carina Bauer hailed a succcessful show and said that the future looks bright for the industry, while also acknowledging that the current business climate is rather challenging. From Meetings & Incentive Travel…

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