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Australia is a hotbed of business event excellence, the country’s cities and states both competing and collaborating to win events for the destination. In this high-powered video double bill, The Iceberg hears once again from BESydney CEO Lyn Lewis-Smith, and also from Tourism Australia’s Robin Mack, about the role of meetings in diversifying destinations’ economies….
Many DMOs (Destination Marketing Organisations) have started to realise the true value of meetings and are tracking the social outcomes they deliver. Some governments include business events as part of policy. Karen Bolinger, Strategic Advisor at Iceberg partner BestCities Global Alliance, talks “beyond tourism” legacies. From City / Nation / Place…
South Africa boasts the most advanced broad-based economy in the continent, and meetings business across Johannesburg, Cape Town and Durban which includes the 5th BRICS Summit, COP17 and the recent World Economic Forum on Africa. Clusters include healthcare and ICT, the $233 million MeetKAT radio telescope also leading in astronomy. From AMI Intellectual Capitals…
Toulouse, Montreal, Singapore, along with Seattle, South East England and Bengalaru in India, are all destinations with clusters of innovation in aerospace. Where knowledge collects, so do associated meetings, so these hubs of expertise in this exciting sector are also attracting significant international events. From Association Meetings International…
A recent trip to Guadalajara, Mexico, including both The Iceberg and its partner Boardroom, revealed a lot about this emerging conference destination. Also visiting the Jalisco state capital and life sciences hub of Latin America was Professor Bettina Borisch, Executive Director of the World Federation of Public Health Associations. From Boardroom…
Adelaide claims to have secured the “largest legacy of any Australian business event” after the city was chosen to house the country’s new AU$41 million Space Agency. The 4,500-delegate International Astronautical Congress, held in 2017, remains the largest business event won by the Adelaide Convention Bureau and Team Adelaide. From Association Meetings International…
In 2017 the 68th International Astronautical Congress staging became Adelaide and South Australia’s largest ever business event. Now the Premier of South Australia, in a joint announcement with the Australian Prime Minister, has unveiled Adelaide as the home of Australia’s new AU$41 million Space Agency. Is this the largest-ever legacy of any Australian business event? From Boardroom…
At the recent General Assembly of the International Astronomical Union in Vienna, it was announced that Cape Town in South Africa will host the 2024 event. With huge projects including the MeerKAT, Square Kilometre Array, and Southern African Large Telescopes, the continent is now a knowledge hub for cutting-edge multi-wavelength astronomy. From the Event…
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