Category: Opinions

Search & Filter

  • Sort By

  • Category

  • Host Destination

  • Sector

Coronavirus: JMIC’s Rod Cameron Discusses Preparing for Recovery

International travel is now all but shut down and meetings are either cancelled, postponed or online. It’s hard to think about rebuilding while still in the eye of the storm, but it’s nevertheless vital. Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg, talks sector recovery. From JMIC…

Read More

Coronavirus: How the Current Crisis Should Reshape Associations

There has never been a more vital time for the services and value that associations provide, at precisely the moment traditional business models are falling apart. With a strong focus on societal mission, and by making urgent challenges the top priority, associations now have a unique opportunity to make difference. From Martin Sirk via Boardroom…

Read More

Four Cities Linked: The Global Associations Hubs Partnership

Most ambitious destinations market meetings by targeting key economic growth sectors and by making good use of knowledge economy assets. GAHP, the Global Association Hubs Partnership, links up four such cities with strong association ecosystems and support. GAHP is also a partner of The Iceberg. From Association Meetings International…

Read More

Coronavirus: Planning Beyond the Present at Venue ICC Sydney

The Australian Federal Government shut down all non-essential indoor events for over one hundred people on March 18th (then for more than two people on March 29th). Event venues like ICC Sydney no longer are able to deliver events. This is an unprecedented situation, says CEO Geoff Donaghy. From Boardroom…

Read More

Coronavirus: Bill Gates’ 2015 TED Talk, and the Legacies Missed

The Iceberg exists to celebrate the legacies of business events. Sadly, sometimes the chance to create social legacies is strikingly missed. It’s a salutary lesson to look back at a TED talk from 2015 given on the subject of pandemic preparedness by philanthropist and Founder of Microsoft Corporation Bill Gates. From Boardroom…

Read More

Coronavirus: African Sector Also Suffering Under COVID-19 Crisis

Meetings Africa 2020 already seems so long ago. As the world struggles to tackle COVID-19, not only have major conferences and exhibitions in Asia, Europe and America been cancelled, but Africa is also feeling the crisis. Interviews include Gregg Talley, President and CEO of Iceberg partner Talley Management Group. From the Event…

Read More

Virtual Events Guide: Train Staff, Attendees, Speakers and Exhibitors

As more events pivot to virtual, it’s crucial to be giving staff, attendees, speakers and exhibitors the help and training they need to be confident in the space. Here are some pointers to assist all four groups in getting comfortable with new technology and learning to engage effectively within a virtual environment. From Associations Now…

Read More

Coronavirus: UK Events Industry Promised an Amplified Voice

The coronavirus crisis is the biggest challenge ever faced by the events industry. Get ready for business as extremely unusual. In an editorial posted before the United Kingdom locked down, one Iceberg partner promised the UK meetings industry “to amplify its voice at every turn”. From Meetings & Incentive Travel…

Read More

Coronavirus: Cancelled US Meetings Should be Donating Excess Food

Meeting planners should be working with hospitality partners to donate leftover food from events cancelled due to the coronavirus crisis or for any other reason. The non-profit Food Rescue US works in seventeen of the fifty United States, facilitating the logistics of meetings donating their excess food. From PCMA…

Read More

Medical Associations: Demographics Change, So Approaches Change

The associations sector is vast and diverse, but one community dealing with particular challenges is that of the medical associations. Significant demographic changes are changing how healthcare professionals work and meet together. Ben Hainsworth, Managing Director at EASL (home of hepatology) explains what these are. From Boardroom…

Read More

Coronavirus: Five Key Suggestions to Help Survive the Crisis

The meetings industry, very used to things “going viral”, is now dealing with a real virus crisis. One of this site’s favourite bloggers has distilled down five suggestions for survival. Stick with the facts. Postpone, don’t cancel. Make use of this “period of reflection”. Be kind. Remember, this too shall pass. From SoolNua’s Pádraic Gilligan at Padraicino…

Read More

Coronavirus: Tips for Holding a Successful Online Meeting

While some organisers are taking the nuclear option and cancelling their events altogether, others postpone or try pivoting to online solutions to make sure delegates don’t miss out completely. William Thomas, CEO of Gallus Events, recalls the first online event he ran and the lessons learned from it. From Association Meetings International…

Read More

Coronavirus: Changing Meeting Planners into Event Strategists

The spread of COVID-19 has many planners confronting big questions about the risk assessment, the crisis management and communication involved in bringing thousands of people together. Bill Reed, Chief Event Strategy officer at ASH, the American Society of Hematology, has just had to pull the plug on a meeting. From PCMA…

Read More

Coronavirus: Chinese Exhibitors Cancel, But 13th GESS Dubai Runs

GESS Dubai is a global exhibition showcasing educational products, plus a CPD accredited conference. Held at the end of February, the 13th edition of the show was to feature a Chinese pavilion with 30 companies confirmed as exhibiting. Ten, plus one more international exhibitor, cancelled participation because of the COVID-19 crisis. From UFI…

Read More

Coronavirus: ITB Berlin Learns Hard Lessons in Event Risk Management

Julia Sonnemann, PR Manager for ITB Berlin, was all smiles during a press conference on February 19th. On February 28th, days before its opening, the travel and tourism trade fair was forced to cancel because it couldn’t meet local health authority requirements on COVID-19. Sonnemann now picks through the difficult decisions that were faced. From EventMB…

Read More