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Anna Look argues that the most important impact of conference subvention programmes such as Canada’s International Convention Attraction Fund (ICAF) comes from the conversations that can be initiated with local intellectual and business leaders, enabling them to understand how their bidding for and hosting of international meetings can exploit and showcase their expertise and attributes.
In a vote of confidence for the positive societal and economic impact of Business Events, C$15 million has been earmarked over the next three years to help attract events in strategically important sectors. Administered by Destination Canada, ICAF has helped secure 116 international conventions, generating C$803.3 million in direct economic impact and supporting 6,692 jobs.
Destination Canada’s Canadian Tourism Outlook 2026–2035, prepared with Tourism Economics, highlights that demand for Canada as a destination is accelerating. The sector is outperforming expectations. The opportunity ahead is bigger than ever. This Outlook gives industry, government and partners a shared, current view of where growth is heading and what it takes to capture it.
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Anna Look is a tourism and destination strategy consultant who helps destinations realize their full potential through focused, intentional positioning. Her differentiator: she holds multiple specialized ecosystems in mind simultaneously and translates between them in real time. Whether in convention bureaus, startup environments, or tourism markets, she sees what complex systems need to solve, who…
CEMA Summit is the annual moment that brings the world of event marketing together to compare strategies. We test ideas, we track lessons learned, and we unpack the best practices emerging as the industry evolves. Join event marketers from around the globe for three days of practitioner-led education, global case studies, and candid, future-focused conversation.
The dawn of 2022 saw organisers of international association meetings grappling with more restrictions as governments tried to curb spread of the new Omicron variant. Across the world countries tightened their rules about who could travel and where people could meet as the highly infectious strain caused a massive surge in cases. From Association Meetings International…
Ottawa Tourism and Invest Ottawa highlight their growing partnership to attract high-value international conferences and events, supported by the Think Ottawa program and Destination Canada’s International Convention Attraction Fund. With Ottawa’s strengths across aerospace, defence and security, cybersecurity and AI, the destination team is building a future pipeline of business events aligned with these sectors.
Destinations International’s newly released The Impact of the Visitor Economy on Canadian Exports report brings the visitor economy and its impact into sharp focus at a time when Canada is engaged in a national conversation about competitiveness, productivity, trade diversification and evolving global market relationships. From Conference & Meetings World…
The visitor economy plays a critical role in Canada’s broader economic and trade performance. The Impact of the Visitor Economy on Canadian Exports, commissioned by Destinations International’s Canadian Destination Leadership Council and conducted in partnership with EY-Parthenon, provides new evidence of how inbound travel contributes to export growth and drives Canada’s international competitiveness.
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Having lived and worked in Asia, Africa and Europe before moving to Canada in 2010, Virginie is the Senior Director of Business Development – Economic Sectors for Destination Canada Business Events (DCBE), Virginie is responsible for leading the development and implementation of DCBE’s global economic sector strategy and team to increase overnight visitations to Canada…
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Paul is Executive Consultant with GainingEdge, an international leader in meetings, conventions and business events consulting and management. Paul has provided advice on assignments in Canada, the United States, Denmark, Brazil, Colombia, Puerto Rico, Aruba, Panama, and Thailand, and has been an invited speaker in Asia, Europe, North America and South America. Through GainingEdge, Paul…
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Born in Toronto, Canada, Greg has divided his life between living in Calgary, Toronto and Ottawa. More than 25 years in the hospitality industry, Greg has spent time in Management of a high-end independent mountain resort property (The Rimrock Resort), Hyatt Hotels and the Intercontinental group before moving over to convention centres. Greg had the…
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