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CAPILANO IMPACT STUDY: It Starts with the Legacy Conversation

In December, the BestCities Global Alliance convened once more for its annual Forum, this time in Vancouver. The event always breaks new ground, particularly regards the evolution of impacts and legacies sought by professional associations and societies, and the host, to advance social and economic transformation. This was no exception. After the development of the…

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Do You Take Wine with Your Flies?

Destination Canada’s Legacy & Impact Study is tracking the beyond-tourism benefits of up to 16 business events held across Canada between 2018 and 2024. This case study examines the extraordinary legacy of the Insects to Feed the World Conference, which has had a powerful impact on research and industry in Québec.  From structuring an…

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How Canada’s National Meetings Strategy is Driving Regional Economic...

The most progressive destinations worldwide are positioning themselves as thought leaders in specific advanced industries to engage meeting and event organizers active in those industries. Rather than selling a city based solely on its infrastructure, access and capacity, destination marketing and management organizations (DMMOs) are also promoting their most significant clusters in STEM sectors to…

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AIDS 2022 Conference Creates ‘Immeasurable Value’

In 2022, Montréal Convention Centre hosted the 24th International AIDS Conference, organised by the International AIDS society, bringing together approximately 8,000 people, including scientists, clinicians, people living with HIV, community leaders and decision-makers, and other stakeholders from around the world. A further 1,000 attendees joined the event virtually. The main aims of the conference were…

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Canadian Economic Impact Study

The aim of the Canadian Economic Impact Study (CEIS) 3.0 was to report on the economic significance of meetings, specifically business events, held in Canada for the base year 2012. Canadian Economic Impact Study

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Tourism Outlook: Unlocking Opportunities for the Sector

From Destination Canada: Canada’s tourism sector has made significant strides since our previous outlook in Fall 2022 and we are now moving past recovery to a much welcome rebound, with tourism spend set to return to pre-COVID levels in 2023, earlier than previously forecasted. As we move from surviving to thriving, the Canadian tourism sector,…

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IMEX-EIC Innovation in Sustainability Award Winner 2023 Interview

From IMEX: Destination Canada were the winners of the 2023 IMEX-EIC Innovation in Sustainability Award. Presented during IMEX Frankfurt, the award honors outstanding achievements in sustainable innovation in the business events industry. IMEX Brand Ambassador, Tanja Knecht spoke to Virginie De Visscher, Executive Director Business Events, Destination Canada about their winning project, the Canadian Business…

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Québec City Business Destination

Nestled along Canada’s majestic St. Lawrence River, Québec City is a charming blend of history, culture, and innovation. As one of North America’s oldest cities, it exudes European charm with cobblestone streets, centuries-old architecture, and its iconic Château Frontenac. Québec City is more than a picturesque setting — it’s a hub for world-class business events,…

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Canada to Host Seventh Assembly of the Global Environment Facility

As the world experiences the triple crises of climate change, biodiversity loss and pollution, Canada continues to show leadership in advancing environmental action at home and around the world by bringing diverse partners together to find solutions for a healthy planet. On WorldEnvironmentDay, Minister Sajjan announced that Canada will host the 7th assembly of the…

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Caroline Lepage

CEO, Québec City Business Destination

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Caroline Lepage is a visionary leader and trailblazer in the meetings and events industry, currently serving as CEO of the Québec City Convention Centre and Québec City Business Destination. With a Master’s degree in International Relations and a Bachelor’s in Commerce, she brings a unique blend of strategic insight and operational expertise to her role….

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Loren Christie

Managing Director, BestCities

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Loren Christie brings more than 25 years of experience in Tourism & Hospitality to his role as Managing Director of the BestCities Global Alliance. He held various leadership positions with Starwood Hotels & Resorts during his 17 year career with them including Director of Sales for International Congress, Business Transient and Leisure Sales at the…

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Geneviève Leclerc

Co-founder, #MEET4IMPACT

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Geneviève is a Canadian industry professional based in Montreal. She has 26 years of experience in congress management and consultancy services for national and international associations and has managed international events in over 20 countries. Geneviève has been active at elevating the industry’s capacity in sustainability and value creation since 2006, when she was an…

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