A focused, global virtual experience that expands advocacy beyond government relations—bringing together destination leaders, boards, partners, and community stakeholders. Gain practical tools, shared language and clear next steps to strengthen advocacy in your destination. Advocacy is now essential for securing funding and support, aligning stakeholders and communicating impact beyond tourism…
The UK’s leading event for meetings and events professionals, where the industry comes together for two days of fresh ideas, powerful connections, and unmissable opportunities. Exhibitors come from all corners of the globe, with over 80 international destinations represented, and a diverse exhibitor base, including hotels, destinations, destination management companies, conference centres, venues, technology suppliers…
CEMA Summit is the annual moment that brings the world of event marketing together to compare strategies. We test ideas, we track lessons learned, and we unpack the best practices emerging as the industry evolves. Join event marketers from around the globe for three days of practitioner-led education, global case studies, and candid, future-focused conversation.
Exclusive 3-day masterclass in Luxembourg for association leaders to enhance skills in creating, executing, and evaluating impactful activities promoting social, economic, and environmental progress. Featuring a programme crafted in collaboration with #MEET4IMPACT, GainingEdge and Business Events Sarawak as the Seed Fund Contributor.
Meeting tourism has always been a changing and dynamic industry. The behaviours and the needs of our clients are constantly changing, and our organisations face a much more competitive and demanding market. Learners will: Strengthen key skills to outshine competitors; Reinforce expertise with new strategies and insights; Stay current and competitive in a changing industry.
A more structured and transparent RFP process empowers associations to compare partners on equal footing, identify the destinations that truly align with their mission, and make more intentional, impact-driven decisions. This session will explore how clearer criteria, phased approaches, and mission alignment can transform RFPs from procurement tools into strategic partnership frameworks.
Taking place at IMEX Frankfurt 2026, ICCA Business Intelligence Database Training offers members a quicker, smarter user experience; giving access to data, stats, reports, and analysis to uncover more business opportunities. Key features include: Improved integration, Intuitive modern user interface, Customised meeting search tools, Notification system, Smart recommendation engine.
The traditional pre-IMEX Association Expert Seminar has evolved into the Association Circle, designed to elevate and upskill the meetings and association community, strengthening its ability to remain future-proof and resilient. By focusing on complex, strategy-driven topics, the initiative challenges participants to deepen their expertise and advance their knowledge to the next level.
Exploring practical and creative approaches to embedding wellbeing into how teams work together and how events are designed, introducing simple yet powerful tools that help facilitators, leaders, and event planners create environments where people feel safe, engaged, and connected. You’ll gain insights into how intentional design can improve collaboration, reduce stress, and support meaningful participation
Not all booth conversations are created equal. Some lead to qualified opportunities. Others are polite exchanges that go nowhere. We’ll break down the art of strategic conversation at industry events — how to ask the right questions, listen for the signals that matter, and capture intelligence that informs your bid strategy and destination positioning.
Is sustainability still relevant for international associations? In a shifting global landscape where policy commitments waver and priorities compete, this question has never been more important. We’ll examine the latest findings from ICCA x Destination Canada’s Association sustainability survey to understand where international associations stand now—caught between aspirations and the realities of implementation.
Convene 4 Climate (C4C) is a global platform and movement aimed at accelerating the transition of the Business Events Industry (BEI) towards sustainability and regeneration. A collaborative initiative born in 2024 between PCMA in collaboration with The Strategic Alliance of National Convention Bureaux of Europe (SANCBE), C4C has taken a structured, action-oriented approach, stimulating cross-sector…
The event attracts 600+ business event leaders from over 40 countries to challenge each other and develop ways to move forward together. It is the platform to share knowledge, make meaningful connections, learn, do business, be inspired and to grow as individuals, teams and organisations. This is your opportunity to contribute to building a stronger…
The PCMA Business Events Summit is an advanced, members-only education experience — an immersive, skills‑based summit for business events professionals ready to sharpen their expertise, solve real‑world challenges, and elevate their impact. Formerly edUcon, the Summit has been reimagined as a pinnacle learning environment with longer sessions, hands‑on application, and peer‑driven problem solving.
Social carrying capacity is increasingly used to guide sustainable destination management, yet many destinations still struggle to translate the concept into practical, place-specific strategies. Our next Feeling the Pulse webinar explores this through an academic lens with two distinct sessions, each featuring unique content. You’ll get insights from a pilot study in Garda Trentino informed…
Social carrying capacity is increasingly used to guide sustainable destination management, yet many destinations still struggle to translate the concept into practical, place-specific strategies. Our next Feeling the Pulse webinar explores this through an academic lens with two distinct sessions, each featuring unique content. You’ll get insights from a pilot study in Garda Trentino informed…
PCMA CONVENING LATAM is a unique platform in Latin America that drives growth and innovation through a transformative experience, combining PCMA’s global vision with the creativity and passion of Latin event industry professionals to build a unique perspective, truly focused on the challenges of the region. Expand your network in a multi-directional way, build new…
UFI Learning is structured as a learning landscape that brings together programmes, events, communities, and resources. This flexible approach aims to provide diverse opportunities to encourage continuous learning for all. Whether it’s an UFI event, a programme, or a research report—every engagement with UFI offers an opportunity to learn.
A foundational learning programme for professionals entering the exhibition industry, providing a cross-functional overview of the exhibition lifecycle–from concept to delivery–enabling professionals to understand not only their own role, but how all parts of an exhibition connect. This programme is certified by UFI and participants will receive a certificate upon successful completion of the programme.
Northstar Meetings Group has collaborated with industry experts isla to create unique online learning courses for event organisers, one for beginners (The Sustainable Events Course) and one for those looking to further their existing knowledge (The Advanced Sustainable Events Course). Watch and learn at a pace suited to you with these on-demand courses.
Step into the global hub of the events community. IBTM World is where connections spark ideas, collaborations fuel transformation, and the business events industry shapes what’s next. Three days in Barcelona to meet, share, learn — and move the world forward. Meet 2,500 destinations, hotels, event tech providers, and suppliers from 150+ countries…
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