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17 May 2021

GainingEdge Online Professional Development | The Bidding Process

How can your destination secure more business events in a pandemic and post-pandemic world? What are some lead sources of business events that your destination can harness? How do you prepare a winning bid proposal? The course provides approximately 90 minutes of learning via a combination of live, instructor presentations and interactive student engagement. The…

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11 May 2021

GainingEdge Online Professional Development | Local Host Development

How is a strong association community in your destination beneficial to business events? What are some practical ways to build and strengthen the association community in your destination, keeping in mind the impacts from the pandemic? How can you develop and support an Ambassador program in your destination? The course provides approximately 90 minutes of learning…

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10 May 2021

GainingEdge Online Professional Development | Brand Development

What makes your destination stand out as a business events destination? How can you effectively plan and communicate your destination brand to your target audience? What branding adjustments should you consider as a result of the pandemic? The course provides approximately 90 minutes of learning via a combination of live, instructor presentations and interactive student…

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29 April 2021

ECM & DTTT Trend Chat | The Future of Urban Tourism

For this live event, we will explore the opportunities to innovate and recover for urban destinations, bringing to you the diverse perspectives of different but equally thriving destinations. We foresee a very exciting discussion aimed at trying to define where city tourism is heading. If you expect to simply take away a list of ingredients to…

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28 April 2021

ECM Webinar | Tips for Planning Your Content Calendar In Uncertain...

As the world begins to open up, many destination marketers are faced with the challenge of planning their marketing strategy amid the uncertainty. What kind of content will speak best to visitors right now? How can you keep your locals engaged? And how are other destination marketers staying agile when it comes to content planning? In…

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It’s Time – A Global Report on Destination Marketing and...

During the past twelve months, marketing activities have been severely curtailed. This global report looks at both what channels destinations have been using to remain engaged with audiences and what is being planned for the future. PR agency Davies Tanner has now launched the second stage of research to ensure continued up-to-date intelligence for the…

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Leveraging Intellectual Capital

Global convention sector consulting firm GainingEdge has launched the first annual report on leveraging the intellectual capital of convention destinations, based on an analysis of international association leadership. The research underpinning the Iceberg partner’s report identifies the relative strengths of 350 destinations via the presence of their local intellectual leaders in the governing bodies of international associations…

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