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From City Nation Place: When it comes to marketing, we often talk about moving “customers” through the funnel – in place branding terms, what it takes to convert your target audience into visitors, investors, or residents. But what about when it comes to attracting, developing, and nurturing brand ambassadors? Stakeholder engagement and management is crucial…
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Paul is Executive Consultant with GainingEdge, an international leader in meetings, conventions and business events consulting and management. Paul has provided advice on assignments in Canada, the United States, Denmark, Brazil, Colombia, Puerto Rico, Aruba, Panama, and Thailand, and has been an invited speaker in Asia, Europe, North America and South America. Through GainingEdge, Paul…
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Melissa Riley serves as the Senior Vice President, Convention Sales and Services at Destination DC (DDC), the official convention and tourism organization for the nation’s capital. A 26-year veteran of the travel and hospitality industry, Riley leads a team of more than 30 who work in concert to generate a positive economic impact for the…
Jane loves life in the Nordics and the spirit of Scotland. Her expertise is based on 20 years of experience across the global meetings industry. Over this time she has been fortunate to have gained wonderful experience and friends from working for some great hotels, a convention centre, a destination marketing organisation, a PCO, and…
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Flavie de Bueil has more than 20 years’ experience in the Tourism and Meetings Industry. She began her career with diverse experiences in customer relations in the insurance and hospitality sectors and then decided to specialise in tourism, mixing her avid passion for international relations, people and cultures. Having graduated in Tourism Management and Culture…
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Amelia is a pioneer of BESarawak with over 21 years of branding, marketing and PR experience whose career in the sector began as a sales coordinator. Within 12 years, she helms the organisation as a CEO. Coming from the indigenous Bidayuh tribe of Sarawak, she is passionate about developing her homeland and providing opportunities for…
In the case of events, the nation brand comes to life as a collective experience open to all. From community festivals to international forums, every event using the essential COSTA RICA logo becomes a space where national values are lived and shared. Between January and September 2025, more than 135 events across the country were…
The objective of the annual recognition day is to raise awareness and appreciation for the important role of destination organization professionals, celebrate them and highlight the varied and exciting career tracks the sector offers as a means of attracting future generations of destination leaders. Find out how you can participate / download DI’s Toolkit here…
Gary Grimmer argues that developing a value proposition around event impacts is the most strategic issue facing both destination promoters and events organisers. If we measure and report impacts effectively using multi-dimensional KPIs that communicate the industry’s full economic, social and environmental value, we’re going to be part of a more successful and sustainable industry.
Destinations International’s Jane Cunningham and MMGY NextFactor’s Managing Director Cassandra Gilbertson discuss the ways in which DI’s latest biennial study will shape the policy priorities and primary challenges facing destination organisations worldwide over the coming years. A huge shift in business models and strategic responsibilities has been taking place over the last decade, moving from…
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Lesley joined BestCities in 2017 as Market Development Director, and was Managing Director from January 2020 to July 2023, following the decision of BestCities to award extending the management contract to GainingEdge. Lesley is a strong supporter and advocate of the beyond tourism impacts of meetings. In 2017 BestCities formed a collaboration with ICCA to…
The VISIT USA Act, introduced in Congress today, would restore critical funding to Brand USA—America’s destination marketing organization as the nation prepares to host a decade of global events including the 2026 FIFA World Cup, America 250 and the 2028 Summer Olympics, providing resources to promote the United States abroad, attract international visitors…
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