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MCEC Marks 30 Years of Connecting Global Thinkers

From HQ Magazine: Since opening in 1996, Australia’s largest convention and exhibition venue has brought together the world’s forward thinkers, hosting more than 20,000 events ranging from international summits and global congresses to community celebrations, cultural gatherings and immersive art experiences. The centre has been a significant driver of economic activity and knowledge exchange, hosting…

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AIME 2026 Opens With Record Numbers and Focus on Industry Leadership

AIME has opened its 2026 edition, recording record growth in buyers and exhibitors and highlighting strong progress toward its long-term sustainability commitments under the Net Zero Carbon Events initiative. Exhibitors from 36 countries and territories are attending, with more than 25,000 meetings scheduled to take place between buyers and exhibitors across the two-day tradeshow.

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AIME 2026 PREVIEW: Summertime Awaits You in Melbourne!

The Iceberg Partner & Ambassador, Matt Pearce, extends a sunshine-filled welcome to join the party for the 2026 edition of the Asia Pacific Incentives and Meetings Event (AIME) from 9-11th February supported by the full suite of industry associations including AIPC ICCA – International Congress and Convention Association IAPCO PCMA UFI, The Global Association of…

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Gary Grimmer

CEO, GainingEdge

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Gary has over 30 years’ experience in the convention industry. In 2004 he founded GainingEdge, a global consulting company that offers advisory services in relation to destinations, convention bureaus and convention and exhibition centres. It also provides convention and incentive sales representation services in all of the world’s key markets. The company’s services are end-to-end,…

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Victorian Convention and Event Trust Delivers Year of Impact

Victorian Convention and Event Trust, operators of Melbourne Convention and Exhibition Centre and Nyaal Banyul Geelong Convention and Event Centre, released its Annual Report and Impact Report for the 2024-25 financial year. MCEC hosted 714 events, attracting 3.2 million visitors, reflecting its direct economic impact, and the social and environmental contribution of these events.

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Impact of AIDS 2014 Conference Still Resonates Today

From Melbourne Convention Bureau: In 2014 the 20th International AIDS Conference was held in Melbourne, which to this day is still the largest health conference ever held here. Ten-years down the track we are still talking about it. Thinking back to then and the global spotlight on Melbourne with more than 13,000 delegates, visitors and…

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IAPCO: Storytelling is Key to Advocacy

IAPCO is the global community for accredited PCOs. At AIME in Melbourne this year, the organisation’s immediate past president and CEO of ICMS Pty Ltd, Sarah Markey-Hamm, shares the importance of curiosity in achieving the most potent outcomes – and storytelling – being sought from the organisation’s member-facilitated events. Markey-Hamm and the organisation’s PR lead,…

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AIMEX Legacy Set for $AUS Billions

“It’s more than a visitor economy,” says Damien Kitto, CEO of Business Events Adelaide. And the benchmarking and KPIs that track the impact data of events reveal metrics that extend far beyond the consumption economy of events hosted in the South Australian capital. The reason lies in the value sought by the Department of Trade…

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Australia Sets Blueprint for Advocacy

The Australian Business Events Association (ABEA) broke new ground when it successfully brought all industry organisations and stakeholders under one umbrella organisation. In so doing, its CEO, Melissa Brown, has the mandate to craft the message conveyed to government – across all departments. As its chair, Peter King, reminded The Iceberg when the association was…

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AIME Before the Storm

AIME 2020 pre-empted the pandemic. AIME 2025 pre-empted the unfolding of a global trade and intellectual engagement crisis. As a case study in fortunate timing, the Asia-Pacific’s annual meetings and business events trade show illustrated the harmony of globalisation when in full flow. It’s hard to imagine how the AUS$400m of trade reported from this…

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UFI and The Holy Grail

The new UFI chief executive, Chris Skeith OBE, shares his vision and mission for the global association of the international exhibitions sector. With an immediate focus on advocacy, talent acquisition, and sustainability, Skeith is on a mission to accumulate the data and storytelling that are crucially important in realising these three pillars during his tenure….

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Melbourne Wins Biggest Ever Conference (Again)

Not content with being named “most liveable city” by the Economist Intelligence Unit Global Index for seven years running, and just days after snagging the 13,000 attendee Lions Clubs International Convention 2024 – Melbourne has now won the 14,000 delegate World Ophthalmology Congress 2022. This will generate AU$85 million for Victoria. From CIM News Magazine…

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