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Melbourne: Meetings Drive Destination Growth

The recent staging of Iceberg partner AIME (the Asia Pacific Incentives and Meetings Event) was not only a platform to showcase the strength and resilience of the region’s events industry, but also as always of destination Melbourne itself. Last October Melbourne Convention Bureau posted record results for the financial year 2018 – 2019, with over…

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AIME 2020: Managing the Challenges

Melbourne’s AIME (the Asia Pacific Incentives and Meetings Event), with its more than 2,500 visitors and 300 exhibitors on the showroom floor, was one of the last significant industry gatherings successfully delivered in February before the coronavirus pandemic shutdown large meetings across the globe. The Iceberg partner’s buyers and exhibitors connected to conduct business at more…

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15 March 2021

AIME 2021, Melbourne, Australia

AIME is the leading trade event for the meetings and event industry in the Asia Pacific region. AIME is when industry decision makers connect, create and do business across the whole Asia Pacific region. We have developed a show model that combines virtual and live event components, to ensure the industry can still meet, exchange…

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Coronavirus: Insurers Brace for Pandemic Claims

The torrent of business event cancellations precipitated by the coronavirus crisis has seen planners all over the world examining the small print of their insurance contracts. Indeed many have had to reassess their entire approach to purchasing coverage. Terry Waller is Managing Director of event insurance specialist Arc International. In this Iceberg exclusive video, Waller…

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AIME’s Hosted Buyers Branch into Legacy

The Asia Pacific Incentives and Meetings Event (AIME), an Iceberg partner, opened in Melbourne with the Hosted Buyer Breakfast served by New Zealand celebrity chef Justin North. For each of the 140 present, Tourism New Zealand committed to the legacy of planting a native tree with conservation charity Trees That Count. From PCMA…

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Coronavirus: 2020’s AIME Continues with Care and Confidence

Just in advance of Iceberg partner AIME, the Asia Pacific Incentives and Meetings Event, opening its doors in Melbourne, its Event Director Jay Martens discussed the way both the meeting itself and the wider industry sector have been coping with the twin crises of Australia’s bushfires and the subsequent coronavirus outbreak. From PCMA…

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Edinburgh’s BestCities Departure “Shock”

As a founding member of twenty years’ standing, the departure of Edinburgh from Iceberg partner BestCities Global Alliance came as quite a shock. BestCities’ new MD Lesley Williams felt the loss very keenly, having in the past spent seven years as Head of Business Tourism at Marketing Edinburgh’s Convention Bureau. From Meetings & Incentive Travel…

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AIME: Face-to-Face is “Critical” to 48 Percent

Almost half of delegates at business events think face-to-face meetings are “critical”, says a new trade show study. The report out from AIME, the Asia Pacific Incentives and Meetings Event set to open in Melbourne, also shows 93 percent of delegates find human interaction and connections “important” during business events. From Meetings & Incentive Travel…

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BestCities Marks 20th as Madrid Wins Forum

Iceberg partner BestCities Global Alliance is marking its 20th year on the back its Copenhagen Global Forum in December. Madrid has been announced as taking on the baton of the 2020 event, under the banner strapline of “Developing Legacy Together”. In Copenhagen, eighteen international association executives attended. From Meetings International…

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MCEC Opens Doors for Bushfire Evacuees

As bushfires continue to cause devastation across all of Australia, the Melbourne Convention and Exhibition Centre has become a disaster relief centre. It is offering transition assistance to evacuees from Mallacoota in East Gippsland, including access to food and water, medical support and other services. From News.com.au…

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