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Below the Waterline: A Podcast from The Iceberg

The Iceberg has always been dedicated to identifying and celebrating the greater mass of hard-to-see business events legacies lying hidden under the all-too-visible tip of travel and hospitality spending. So now it’s time to examine what lies beneath in a bracing new way. It’s time to take a deep breath and plunge “Below the Waterline”. In…

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#MEET4IMPACT Project: Key Steps for Making Impact

Launched in February, the #MEET4IMPACT Project is creating a framework to support and measure association meetings’ social impacts. In this third instalment of our Features series, founder Geneviève Leclerc explores the key steps needed to achieve successful impact. Global nonprofit NewCities is the example. From Boardroom…

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Cambridge: Capitalising on an Expanding Campus

Cambridge is capitalising on its reputation in medical science and technology, winning international events that will bring in more than 3,000 delegates and £3.2 million of economic impact over the next two years. The Cambridge Biomedical Campus is also expanding into one of the world’s leading centres in the sector. From AMI Intellectual Capitals…

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Business Events: Counting More Than Coffee Cups

A multi-year, international study of business events has found a mismatch between how governments value the sector and its broader long-term outcomes, with researchers recommending ways the industry can better document these legacies. The report is a compendium of the Joint Meetings Industry Council Case Studies hosted right here on The Iceberg. From Meetings International…

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The Taiwanese Tech Drawing Major Meetings

Taiwan is now one of its region’s most dynamic economies, with industry specialties including IT, telecommunications and semiconductors. Government-driven and foreign investment assists Taiwanese firms venturing into areas like artificial intelligence, blockchain, fifth-generation telecoms, gaming, Internet of Things (IoT) and virtual reality. The sector is also attracting meetings. From Boardroom…

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Packing a Punch: Netherlands Knowledge

A year ago Amsterdam hosted the 22nd International Aids Conference. A visual “dressing” campaign made the meeting very hard to miss in and around the city. Holland may be a compact in size as a conference destination, but it packs a punch when it comes to its knowledge infrastructure and congress capabilities. From Boardroom…

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“Madiba’s Children”: Bridging the Generation Divide

During Meetings Africa 2019 held recently in Johannesburg, a noticeable change of tone was detected in the young doctors and scientists attending the Association Day presented by the International Congress and Convention Association (ICCA). It was a clear message to established medical association leaders that “Madiba’s Children” have arrived with legacy in their hearts. One…

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The Medical Legacies of Hamburg’s Healthcare Hub

Hamburg Convention Bureau is busy profiling the city as a medical hub. So is the soon-to-reopen CCH – Congress Center Hamburg. Home to internationally renowned doctors and hospitals, over 169,000 people work in Hamburg’s healthcare sector, or one employee in seven. As a result the city is securing one medical congress after another. From Boardroom…

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Abu Dhabi: Meeting Economic Diversification

At the recent CEO Summit held in London by Iceberg partner UFI, Undersecretary of the Abu Dhabi Department of Culture and Tourism Saif Saeed Ghobash explained how international business events and exhibitions play a key role in diversifying the emirate’s economy away from petrochemicals. From AMI Intellectual Capitals…

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Guadalajara: Economic Transformation Through Events

A recent trip to Guadalajara, Mexico, including both The Iceberg and its partner Boardroom, revealed a lot about this emerging conference destination. In this second video from the Jalisco state capital we hear discussed two key sectors earmarked for growth – high tech and creative – and the role of events in shaping that legacy. From Boardroom…

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South African Legacies: Business Events and WCPCCS

Business and professional events are key to economic and social transformation. South Africa’s Minister of Tourism, Derek Hanekom, confirmed as much at Meetings Africa 2019, held recently in Sandton, Johannesburg. Minister Hanekom acknowledged the contribution to tourism numbers from business events but emphasised that the legacies of events in healthcare and economic development were where…

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Guadalajara: Meeting Legacies in Public Health

A recent trip to Guadalajara, Mexico, including both The Iceberg and its partner Boardroom, revealed a lot about this emerging conference destination. Also visiting the Jalisco state capital and life sciences hub of Latin America was Professor Bettina Borisch, Executive Director of the World Federation of Public Health Associations. From Boardroom…

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Six Cities: From Rust Belt to Knowledge Hub

For destinations with industrial roots that have since evolved into innovation-based economies, showcasing a revamped identity not only helps to correct outdated perceptions but is also key to drawing in the right groups, for instance associations. Former Rust Belt cities Cleveland, Baltimore, Pittsburgh, Milwaukee, St. Louis and Cincinnati have all reinvented their economies. From PCMA…

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GICEC: Global Venue Serving Local Industry

The Event Africa, in partnership with The Iceberg, presents a case study on the Tanzhou International Convention and Exhibition Center. GICEC capitalises on its intellectual resources and has purpose-built a venue to serve local industry by enabling trade on a global platform. This includes GICEC’s Robotation Academy, housed on site. From the Event…

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#MEET4IMPACT Project: Legacy Framework in Focus

First announced in February, the #MEET4IMPACT Project is the brainchild of Geneviève Leclerc, Founder of Caravelle Strategies. Along with several partners, the initiative is creating a framework to support the generation and measurement of association meetings’ social impacts. More details have now been unveiled about the approaches being taken. From Boardroom…

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The Cloud: Rome’s New Silver Lining

The creation of La Nuvola Convention Centre, also called The Cloud, has lifted Rome’s appeal as a meetings destination. Despite its much-criticised spiralling costs, construction taking eight years to complete at a cost of €239 million, it’s estimated that the centre could generate between €300 and €400 million annually within five years. From Meetings & Incentive Travel…

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SSWC: Emphasising Patient Participation

The artist Paul Klee suffered and eventually died from scleroderma. The wasting disease remains rare, and used to be addressed only on the fringes of larger rheumatology conferences. Then the World Scleroderma Foundation and PCO AIM Group International partnered to launch the Systemic Sclerosis World Congress, a meeting that emphasises patient participation. From PCMA…

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Thailand: Prescribing a Healthy Sector

Thailand’s aspiration to become a leading pharmaceutical destination has received a shot in the arm with the country recently hosting the CPhI Southeast Asia trade show. Organiser UBM brought the event to Bangkok for the first time in conjunction with the Thai Pharmaceutical Manufacturers Association and Board of Investment. From AMI Intellectual Capitals…

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Quebec: Building a Sustainable Legacy in Wood

Quebec’s forestry is both extremely beautiful, especially in Autumn, and also a major resource and industry for the region. Now the province is building on sector innovation to host Woodrise 2019, the second world congress on midrise and tall wood buildings. The event should attract over 1,000 international construction professionals. From AMI Intellectual Capitals…

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Kigali: How Rwanda is Meeting its Future

Imagine a place where strong African culture meets modern urban life, and where years of troubled history have given way to cosmopolitan regeneration. Add in a pioneering new venue like the Kigali Convention Centre, and welcome to the capital of Rwanda, “land of a thousand hills”, in central East Africa. From Boardroom…

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Singapore Fintech Festival Legacies

The launch of business events by industry can make a significant contribution to the growth strategies of cities and states. In 2015 Aloysius Arlando, Chief Executive of SingEx Holdings, co-created the Singapore Fintech Festival as Asia’s hub for the intersection of its finance and tech sectors. The legacies of this event launch with partners including…

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