PCMA EMEA Prepares for Barcelona Double-Bill
PCMA’s flagship event for the EMEA region, Convening EMEA, rolls into Barcelona 30th September – 2nd October with Trust, Strategy, and Future the three key thematic pillars to the event. Jaimé Bennett, PCMA’s charismatic managing director for the 117 countries represented, explains how a Programme Architecture will allow for intentional and personalised experiences in order…