Will the Return of America’s Soft Power Begin with Business Events?
Joseph Nye, who popularised the term “soft power”, expanded its definition after 9/11 by identifying culture, political values, and international policies as its primary ingredients. Recently, the Carnegie Endowment for International Peace highlighted concerns about America’s global standing—a sentiment frankly echoed at Destination DC’s recent “The Collective” gathering. Mathias Posch, Chairman & Partner of International…

