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Record Attendance at ASAE Annual Meeting

Iceberg partner the American Society of Association Executives’ Annual Meeting has drawn 6,068 people to Chicago, based on preliminary numbers. The event’s record attendance included over 3,000 association professionals and more than 2,000 exhibitors, and has brought almost $20 million in revenue to the city’s economy. From Meetings & Conventions…

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ASAE’s Groundbreaking Approach to Early-Bird Event Pricing

At its Annual Meeting in Chicago, Iceberg partner ASAE unveiled a groundbreaking, or possibly foolhardy, early-bird pricing experiment to attract association meeting professionals to a future event. Register in advance, and pay nothing now. After you attend the event in April, you pay only what you think it was worth. From PCMA Convene…

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17 August 2018

Deborah Sexton Scholarship Reception, Chicago, USA

This reception will raise funds for the PCMA Education Foundation’s new Deborah Sexton Education Scholarship Fund. In recognition of Deborah’s extraordinary contributions to PCMA and the business events industry, the fund will provide an annual scholarship to an individual to advance their education and career.

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Scheduling: Better Late Than Early?

As meeting marketers try to turn prospective participants into registered attendees, it might seem that publishing a complete schedule early would be more than helpful. But in a fast moving knowledge sector, like that of the American Association of Cancer Research’s Annual Meeting, this can become a game of juggling crystal balls. From PCMA…

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