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ASAE’s Michelle Mason: Association Trailblazer Breaking Barriers

Michelle Mason heads up Iceberg partner ASAE as President and CEO. After she “stumbled into association management”, as a temporary staff assistant at what is now called the American Chemistry Council, Mason has climbed the ranks, transforming any barriers into opportunities and using her platform to raise others who are underrepresented. From PCMA…

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Leveraging Intellectual Capital – The Inaugural Edition

Global convention sector consulting firm GainingEdge has launched the first annual report on leveraging the intellectual capital of convention destinations, based on an analysis of international association leadership. The research underpinning the Iceberg partner’s report identifies the relative strengths of 350 destinations via the presence of their local intellectual leaders in the governing bodies of international associations…

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How Meeting Venues Are Adapting to the Demand for Hybrid

When looking for hybrid meeting sites, over a third of respondents to the Convene Recovery Dashboard surveys conducted in late summer and autumn were seeking venues with broadcasting facilities. As a result, convention centres around the world have worked quickly to meet the demand, with facilities designed as spaces to reflect the destination. From PCMA…

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APA Convention 2020: Pivot to All-Virtual, Then Crush It

Like many other organisations, the American Psychological Association quickly switched its in-person 2020 annual convention to an all-virtual event because of COVID-19. Even though the pivot happened in just three months, it was decided from the start to make the August event better than it could possibly have been on site. From PCMA…

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