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Destination Canada: Leaving Sector Legacies
Virginie De Visscher is Senior Director of Business Development – Economic Sectors at Destination Canada. She is also an Iceberg ambassador. In two video viewpoints, she outlines Canada’s economic sector-specific approach to destination marketing and the increasing focus the organisation is now placing on both leaving business event legacies and on measuring their final impact….
AIPC Future Shapers: Legacies Waiting in the Wings
The 2022 Annual Congress of Iceberg partner AIPC was held this July in Budapest. In a video triple bill, AIPC CEO Sven Bossu introduces both his association and its event. Two further videos explore the AIPC Future Shapers program, with two teams of emerging leaders presenting solutions at the congress to leave lasting legacies in the sector….
Incredible Impacts 2022 Celebrates Legacy
Incredible Impacts, from Iceberg partners the International Congress and Conference Association (ICCA) and BestCities Global Alliance, has awarded three associations which have left legacies of social impact and public engagement with their meetings. This year these covered water, brain health and the health benefits of playing football. From Conference & Meetings World…
Positive Outlook for Australian Sector
New research out from Tourism Australia’s specialist business events unit indicates a positive outlook for Australia’s business events industry and good interim outcomes from the recently launched Business Events Australia global brand campaign. Tourism Australia says many expect event budgets to equal or even exceed pre-pandemic levels. From Meetings International…
Positive Impact Urges #FlipTheScript
Sustainable event organisation Positive Impact is urging event professionals to post, share and pledge during the United Nation’s #FlipTheScript action strategy. The Iceberg partner has joined with the UN campaign to take critical action over the Sustainable Development Goals, flipping the script for a more sustainable world. From Meetings & Incentive Travel…
New Intent for DEI and Event Sustainability
A new organisation has been launched to drive the need for diversity, equality, inclusion and environmental action in global business events. New Intent will work with destinations, meeting strategists and supply chains to advocate DEI and environmental action in creating positive societal transformation. From Association Meetings International…
Philadelphia CVB Hires Diversity Chief
The Philadelphia Convention and Visitors Bureau has engaged Sheila Alexander-Reid in the role of PHL Diversity’s Executive Director. As a chamption of marginalised groups, Alexander-Reid will oversee all PHL Diversity effort to promote the city of Philadelphia as an inclusive and welcoming destination for meetings and conventions. From Association Meetings International…
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