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Study Finds Healthcare Practitioners Want High Quality Virtual Content

Nearly all healthcare practitioners list “high-quality content” as their most important factor in deciding whether to attend virtual events. So says an updated survey from Kenes Group. But fewer HCPs are now able to take time off for such events, and more say fees should be half those of in person meetings. From PCMA…

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ASAE’s Michelle Mason: Association Trailblazer Breaking Barriers

Michelle Mason heads up Iceberg partner ASAE as President and CEO. After she “stumbled into association management”, as a temporary staff assistant at what is now called the American Chemistry Council, Mason has climbed the ranks, transforming any barriers into opportunities and using her platform to raise others who are underrepresented. From PCMA…

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Forward to our Future: 60th ICCA Congress Heads to Cartagena

The 60th Annual ICCA Congress will take the global association meetings industry to Cartagena in Colombia under the banner “Forward to our Future”. The Iceberg partner event established the Kaohsiung Protocol (pictured), a framework document for the industry, in 2020, and 2021 maintains a collaborative approach to reinventing business operations. From the Event…

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