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ECM Summer School: Destination Marketing Impact

While some destinations fail to invest in reaping the rewards of business and professional events (the current example being the Scottish capital and the public sector funding cuts devastating convention and visitors bureau Marketing Edinburgh), meetings are increasingly being acknowledged by city authorities across the board for the economic and social legacies they leave. Iceberg…

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Dubai Says Expo 2020 Readiness on Track

The fourth meeting of Dubai’s City Readiness Committee, which brings together the major parties involved, has declared all the preparations for Expo 2020 to be on track. The body coordinates both local and federal entities. It is now just a year before the six month event, with 25 million visits expected. From Meetings International…

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Fake and Predatory: A Real Problem for the Meetings Industry

Fake and predatory events provide little or no substance, if they even take place at all, create confusion in the marketplace, and siphon off the very same audiences that legitimate events work so hard to attract and educate. They are becoming a real problem in the meetings industry. What can be done? From PCMA…

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Sustainability is More Than Merely Getting Drastic on the Plastic

Has the war on plastic blinded us to other problems we face? Jemma Peers, Commercial Director at Top Banana, explores sustainability issues and shares the top three quick wins the industry can start practicing for long-lasting impact: watching air miles, reducing waste and creating sustainable menus. From editor’s blog at Meetings & Incentive Travel…

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Edinburgh to Leave BestCities After Cuts

Edinburgh will leave Iceberg partner BestCities Global Alliance at the end of the year after major public sector funding cuts that have devastated Marketing Edinburgh. The body is the destination’s convention and visitors bureau, and is responsible for promoting the city to the world. From Meetings & Incentive Travel…

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2020 Forecast Reports “Optimistic Outlook”

The American Express Meetings and Events 2020 Forecast reports that industry professionals are “looking aggressively” towards next year. All meeting types are expected to see steady growth for the fifth year in a row. But planners across Europe are facing specific challenges in relation to GDPR and the uncertainty around Brexit. From Meetings & Incentive Travel…

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Panels Not Manels VI: Founder Gina Glantz Talks GenderAvenger

The first time Gina Glantz used social media to call out the lack of women on a conference panel, she was “rebuked”. This ultimately led to her foundation of the campaigning nonprofit GenderAvenger, and later a change in how meetings respond to the naming and shaming of sessions which only schedule “manels”. From PCMA…

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#MEET4IMPACT Project: Managing Social Impact

Launched in February, #MEET4IMPACT is creating a framework to support and measure association meetings’ social impacts. In this fourth instalment of our Features series, founder Geneviève Leclerc discusses what comes in advance of the requirement everyone knows and appreciates, measurement of legacy impact: its management. From Boardroom…

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