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Eight Common Misconceptions About Face-to-Face Events

Are you dealing with dwindling travel and event budgets? Are you looking at the improvements in technology and its lower cost of entry price points and wondering if face-to-face events still provide a good return on investment? Now, more than ever, the value of face-to-face events seems to be in question. This white paper highlights…

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The 2018 IACC Meeting Room of the Future – Latin America Report

In 2016, the IACC Meeting Room of the Future™ report began providing a pulse on global meeting industry trends. Five research and trends reports later, the initiative has been instrumental in identifying new trends and taking a deeper dive into select changes occurring in the meetings industry. This report takes the research one step further…

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Merged IBTM Hailed Successful

IBTM Americas 2018, which took place in Mexico City following the merger of IBTM’s Latin and North American events, has been cited a success by organisers. Over 12,500 pre-planned meetings were held during the two-day event, with more than 400 exhibitors at the show, a 50 percent increase on last year. From CIM News Magazine…

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Latin America Requires Tailored Experiences

Delivering tailored meetings experiences is the top priority for planners in Latin America. That’s according to new research from IACC (formerly the International Association of Conference Centres). The organisation released the first Latin America edition of its “Meeting Room of the Future” white paper in collaboration with IBTM Americas. From Meetings & Conventions…

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Face-to-Face Events: Eight Very Common Misconceptions

More than ever the value of face-to-face seems in question, with virtual events now the new “shiny object”. But face-to-face meetings aren’t dull or rusty. As the attendee experience evolves, also now with actionable data, the easiest way to renergise an event is to give the delegates more of what they want. From Maritz Global Events…

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Diversity and Inclusion: A Meetings Industry Roundtable Discussion

Few issues have dominated public debate over the past few years as much as those related to diversity and inclusion. Charged discourse is impacting every part of our culture, including the meetings industry. Last month five thought leaders gathered on a conference call to discuss the topic. From Successful Meetings…

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Eventprofslive: Meeting Needs at the Refurished Lygon Arms

The Iceberg has fond memories of a stay at the historic Lygon Arms in the Cotswolds forty years ago. Now the owners of Eventprofslive have just organised a familiarisation trip to the refurbished venue, asking attendees to donate money to industry charity Meeting Needs. The idea met with great success. From editor’s blog at Meetpie.com…

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Panels Not Manels: Gender Equality at INBOUND 2017

INBOUND is one of the world’s most popular business events. Each year it attracts well over 20,000 attendees from more than a hundred countries to Boston. The audience is about 65 percent female, but unlike many other meetings the event’s speaker lineup is also diverse. So how did INBOUND make it happen? From Forbes…

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The Events Brain: Behavioural Science and Meetings Design

We think we make decisions based on logic, but unconscious influences affect our behaviour and judgment. So says Maritz Chief Behavioural Officer Charlotte Blank. Maritz Global Events is a partner of The Iceberg. Understanding behaviour presents a “whole new world of opportunity” for event design. From PCMA Convene…

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C2 Melbourne “No Longer Viable”

C2 International has cancelled its C2 Melbourne event, which was to have taken place at the Melbourne Convention and Exhibition Centre in October. The news comes a week after C2 International’s Asia Pacific CEO, Martin Enault, stepped down. Organisers said the creative format, a success in Montreal, was not viable in Melbourne. From Biz Events Asia…

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Berlin: Building the Lasting Legacies of Falling Walls

In an age when some are once more trying to build walls, the remains of the one that divided Berlin stand testament to the historical impact of its demolition. Falling Walls, the International Conference on Future Breakthroughs in Science and Society, was founded to build on that moment and metaphor. From PCMA Convene…

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