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Iceberg Partner VisitFlanders has implemented a Legacy & Impact Program to ensure that the value creation derived from events is aligned to the destination’s vision for 2050. Leveraging the region’s academic, start-up, and key sectoral assets, the DMO is aggressively targeting events which can leave a positive social or economic impact across the region. In…
The 61st International Congress and Convention Association Congress was held last month in Kraków, Poland. The four days of content programming concentrated on three key industry topics: diversity, equity and inclusion, sustainability and legacy. Some of the legacy speakers also contributed to this Iceberg video Feature, here presented together with video of five of the legacy sessions….
Iceberg partner European Cities Marketing has just staged its International Conference and General Assembly in Hamburg, rebranding during the event as the City Destinations Alliance. Visit Flanders and #Meet4impact presented a legacy collaboration there, and the latter’s Geneviève Leclerc now explains how the SDGs make a great framework around which to anchor the legacy of association meetings….
The intersecting crises of the pandemic, climate change and increasing inequality are compelling associations to repurpose and serve not just their members but society itself as well. This includes making commitments about sustainability, ESG (Environmental, Social and Governance) and the UN SDGs (Sustainable Development Goals). From Boardroom…
Visit Flanders and the region’s five major destinations (Antwerp, Bruges, Ghent, Leuven, and Mechelen) have joined Iceberg partner the Global Destination Sustainability Index. Along with Brussels, the Flemish cities now become part of the measurement and benchmarking sustainability movement which comprises 56 cities worldwide. From Boardroom…
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