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JMIC Updates Global Manifesto for Business Events Advocacy

The Joint Meetings Industry Council (JMIC) has released the third edition of its Global Manifesto, giving the business-events industry updated data and case studies to help make its case to governments, destinations, and public officials. The updated manifesto uses data from the Events Industry Council’s (EIC) 2026 Global Economic Significance Study.

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Conference Attendance Facing Increasing Barriers from Corporate Decision-Makers

Companies are placing conference attendance under a microscope, sending fewer employees than in previous years — or choosing not to send anyone at all. 56% of respondents to GBTA’s recent survey said their organisation has changed its meetings or events strategy in the past three months, with 24% saying they are reducing employee event attendance.

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The Athens Promise: Supporting a Unified Industry Strategy

A new advocacy movement, The Athens Promise, has launched this July to support existing efforts and further unite the meetings and events industry behind one clear message: the work of business events matters, and the world needs to understand why. The initiative is led by the IAPCO, in partnership with AIPC AMC Institute and PCMA.

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Don Welsh, Coach and Showman in Chief

Destinations International’s President & CEO Don Welsh shares his personal business philosophy and his views on the future role of convention bureaux or DMOs. Leaders of these organisations will need to evolve into “alternative mayors”, ringmasters of the complex institutional relationships that make up modern place leadership in destinations large and small. From GatheringPoint.news…

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The Business of Events: Global Destination Report 2026

TBOE’s report highlights a business events sector that has transitioned from post-pandemic recovery into a phase of stabilisation. Survey findings show that growth is moderating, while interviews point to a more complex operating environment shaped by structural constraints and external pressures. Competitiveness is increasingly related to value, connectivity, sustainability, policy alignment and long-term impact.

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Why Attendees Say the Best Learning Isn’t in the Session Room

Skift analyses new research from Freeman that confirms what meeting planners have suspected for years: the agenda they spend months building isn’t where attendees are finding the most value. Attendees say they would ideally spend 54% of their learning time in unstructured formats rather than formal sessions. At trade shows, that figure rises to 64%.

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What Event Profs Should Start Measuring (And What Can Wait)

The process of designing and executing a seamless event is an art, but tracking and analysing all the metrics is definitely a science. The formula for success can vary from group to group, but there are some universal metrics that most planners should focus on — ones that go beyond total attendance and satisfaction scores.

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One of the Most Consequential Business Events Documents of the 21st Century?

Why does The Iceberg consider the just-released IMEX White Paper, “Place Leadership and the Business Events Sector”, to be so important? In almost four decades of monitoring and supporting this sector, The Iceberg Curator, Martin Sirk, has reviewed hundreds of research reports, policy documents, and thought-leadership papers, yet he notes that “few match this paper’s…

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PCMA Sector Report | Healthcare & Life Sciences

PCMA’s newly released report provides in-depth analysis of the trends, market dynamics, innovation priorities, and stakeholder perspectives shaping one of the world’s fastest-evolving sectors. Combining sector intelligence, community insights, and practical implementation tools, the report equips event professionals, destinations, and suppliers with actionable strategies to make more informed business and event decisions.

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The Art of Advocacy

From Boardroom: Sven Bossu, CEO of AIPC, unpacks the complexities and challenges of advocacy within the meetings industry. Drawing from first-hand experience and real-world examples, he explores why a structured, consistent approach is essential to making the industry’s voice heard—especially at the policy level.

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Incredible Impacts Programme Illustrates the Importance of Designing Intentional Outcomes

Hip replacements in Africa, domestic violence abatement in Mongolia, autism inclusivity, First People’s engagement, public health structural transformation – the wide-ranging case studies highlighted in this Boardroom article have one thing in common: a shift from “recognising” the impact of events, to partnerships between organisers and destinations that plan for positive outcomes and long-term legacy.

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