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VisitBritain Explores ‘Impact Beyond the Plenary’

From Conference News: VisitBritain, in partnership with MeetEngland, Meet in Wales, VisitScotland Business Events and the Association of British Professional Congress Organisers (ABPCO), explored the importance of ‘impact beyond the plenary’ at its first Association Conference at the Edinburgh International Conference Centre (EICC). The conference, which took place from 5-7 February 2024, brought together 80…

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VisitBritain to Host Business Events Association Conference 2024

From Conference & Meetings World: National tourism agency VisitBritain has announced that its first ever Association Conference will take place at the Edinburgh International Conference Centre (EICC) in Scotland, 5-7 February 2024. The VisitBritain Association Conference 2024 will see invited association meeting planners connect in person with professional suppliers and decision-makers from the British nations…

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Edinburgh Impact Tool BEST Launched

A group of Edinburgh-based event professionals have launched a new tool to measure the societal impact conferences and meetings have in the city. The BEST (Business Events Shaping Tomorrow) tool has been developed to evaluate the positive outcomes from the business events hosted in the capital each year. From Conference News…

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Book Extract: “Business Event Legacies” by Goodfellow

Last year Goodfellow Publishers released “Business Event Legacies: Global industry case studies”, from Carmel Foley, Deborah Edwards and Karin Weber. Previous work by Foley and Edwards includes the first JMIC Case Study published here on The Iceberg, and this book cites all of those studies. Here the volume’s content is outlined. From Meetings International…

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Incredible Impacts 2022 Celebrates Legacy

Incredible Impacts, from Iceberg partners the International Congress and Conference Association (ICCA) and BestCities Global Alliance, has awarded three associations which have left legacies of social impact and public engagement with their meetings. This year these covered water, brain health and the health benefits of playing football. From Conference & Meetings World…

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Edinburgh Venue Gives Theatrical Legacy to Local Community

The Edinburgh International Convention Centre has given hundreds of Edinburgh Festival Fringe tickets to the venue’s local community. EICC worked with the Pleasance Theatre Trust to provide tickets for the famous arts event through a number of charities and social enterprises. The initiative has been supported by EICC’s catering partner Leith’s. From Meetings & Incentive Travel…

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Scottish Legacy: The Policy Driven Model Driving Impact

The Editorial Director Martin Fullard recently visited Scotland to find out how important business events are to the region. He talked to some of the country’s leading eventprofs, learning about VisitScotland’s new and improved “Policy Driven Model”, its “Journey to Change” project, and how universities are helping to bring in business events. From Conference News…

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The Importance of International Conferences and Business Events to...

A new research report published by Cities Restart called The Importance of International Conferences and Business Events to Restarting City Economies has revealed that spending on international conferences and business events for the UK is estimated to have been worth £19.4 billion in 2019, but following the interruption caused by the COVID-19 pandemic, by 2026 is forecast…

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EICC’s 25th Anniversary Marks £720m Impact

The EICC (Edinburgh International Conference Centre) was marking 25 years of operation in the same week as revealing that 2019 was its most successful ever year. The venue has made an economic impact of over £720 million since opening its doors in 1995, with £12.6 million achieved in 2019. From Meetings & Incentive Travel…

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Coronavirus: EICC Talks “Hybrid Virtual Model”

EICC, the Edinburgh International Convention Centre, has launched a “hybrid virtual model” in advance of the “phased return to smaller-scale events” anticipated later this year. “Make It Edinburgh Live” will allow planners to run events either entirely online or instead via a combination of both online and onsite. From Association Meetings International…

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Sustainability Initiative Launched by EICC

Edinburgh International Conference Centre has created a sustainability programme called “Step Change”, which it claims as a “world-first” for the events industry. From now each meeting taking place at the venue will receive a detailed and tailored Event Impact Report, designed to focus on the environment, society and the economy. From Association Meetings International…

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Edinburgh’s BestCities Departure “Shock”

As a founding member of twenty years’ standing, the departure of Edinburgh from Iceberg partner BestCities Global Alliance came as quite a shock. BestCities’ new MD Lesley Williams felt the loss very keenly, having in the past spent seven years as Head of Business Tourism at Marketing Edinburgh’s Convention Bureau. From Meetings & Incentive Travel…

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