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Geneva’s Adrien Genier Targeting Business Through Sustainability

The new director of the Geneva Tourism & Conventions Foundation, Adrien Genier, is actively looking to strengthen the Swiss city’s image abroad by uniting stakeholders around issues like sustainability. He is engaging with Iceberg partner the Global Destination Sustainability Index to improve Geneva’s ranking. From Meetings & Incentive Travel…

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Associations Growing Global VI: ISO Engages Asia from Singapore

The Iceberg is publishing a series of interviews about the globalisation of large associations. These are jointly produced by partners Boardroom and the Global Association Hubs Partnership. Nicolas Fleury, Deputy Secretary-General of the Geneva-based International Organization for Standardisation, describes ISO’s opening up of a regional office in Singapore. From Global Association Hubs Partnership…

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Didier Allaz to Succeed Anja Loetscher at Geneva

Geneva is getting a new convention bureau director. 49-year-old Didier Allaz – a wine, food and golfing enthusiast – will succeed Anja Loetscher, who retires next spring having served in the position since the bureau’s launch in 2007. Allaz’s main aims will be to reinforce national and international activities, and to maintain economic contribution. From Association Meetings International…

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The Iceberg Publishes Second JMIC Case Study

The second of a series of high-level academic case studies investigating meetings legacies has been published on The Iceberg and Business Events World. The report has been prepared as part of the Joint Meetings Industry Council’s Case Study Program – see the video below – and adheres to strict academic criteria. It is research-based, includes valid measurable data, and has…

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Zoom-in on the Swiss Fintech Corner Setup at Sibos 2016 in Geneva

The Geneva Convention Bureau has adopted a policy of promoting Geneva not only as a destination but also as a center of economic, knowledge and innovation excellence. It does this by marketing meetings and events in relation to local key clusters of industry. As a result, a dynamic and virtuous feedback loop is established between Geneva’s economic or knowledge…

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Geneva: Sibos 2016 and Aligning with Knowledge Sectors

Why Sibos and Geneva were the perfect match… The Geneva Convention Bureau has recently restructured its marketing communications and resources in order to align its bids to the city’s growth agenda. It has taken nearly two years to develop the organisational knowledge of – and relations within – the key clusters of industry identified by the Economic Development Office…

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