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The Geneva Convention Bureau has adopted a policy of promoting Geneva not only as a destination but also as a center of economic, knowledge and innovation excellence. It does this by marketing meetings and events in relation to local key clusters of industry. As a result, a dynamic and virtuous feedback loop is established between Geneva’s economic or knowledge…
Last year Goodfellow Publishers released “Business Event Legacies: Global industry case studies”, from Carmel Foley, Deborah Edwards and Karin Weber. Previous work by Foley and Edwards includes the first JMIC Case Study published here on The Iceberg, and this book cites all of those studies. Here the volume’s content is outlined. From Meetings International…
Postponed a few times for obvious reasons after having been staged online in 2020, the GIAF (Geneva International Association Forum) was the first physical association event of the kind post-lockdown. Delegates were certainly happy to be together again seeing old friends and making new ones. But the event programme also did not disappoint. From Boardroom…
The Geneva International Motor Show, cancelled just days before opening earlier this year, will no longer take place in 2021 and has been put up for sale. The organisers have said that the sale of the show to Palexpo SA is now the preferred solution. They have also rejected an offered state loan. From Exhibition World…
Early this year a new event launched for associations. GIAF, or the Geneva International Association Forum, was hoping to draw together the sector and “tackle common challenges”. The meeting was scheduled for June, and at the moment is still going ahead face-to-face. From Boardroom…
In 2017 Iceberg partner European Cities Marketing, in partnership with Toposophy, published eight bold statements in The Future of DMOs: The ECM Manifest that set out a vision for what DMOs (destination marketing organisations) could and should become. The final of these statements warned of ‘‘The New Normal’’, a world in which ‘‘crises of every kind have…
The Geneva International Motor Show has been cancelled days before opening after the Swiss government put an immediate ban on events involving more than 1,000 people to halt the spread of the new coronavirus. Planners called it a case of force majeure, or unpredictable circumstances that obviate liabilities in contracts. From Meetings & Conventions…
A brand new event for association executives has been added to the calendar, and it’s taking place in Switzerland. GIAF, or the Geneva International Association Forum, is to be held in June, bringing together the not-for-profit sector to “tackle common challenges”. GIAF’s venue has yet to be announced. From Association Meetings International…
The Iceberg is publishing a series of interviews about the globalisation of large associations. These are jointly produced by partners Boardroom and the Global Association Hubs Partnership. Nicolas Fleury, Deputy Secretary-General of the Geneva-based International Organization for Standardisation, describes ISO’s opening up of a regional office in Singapore. From Global Association Hubs Partnership…
The new director of the Geneva Tourism & Conventions Foundation, Adrien Genier, is actively looking to strengthen the Swiss city’s image abroad by uniting stakeholders around issues like sustainability. He is engaging with Iceberg partner the Global Destination Sustainability Index to improve Geneva’s ranking. From Meetings & Incentive Travel…
Why Sibos and Geneva were the perfect match… The Geneva Convention Bureau has recently restructured its marketing communications and resources in order to align its bids to the city’s growth agenda. It has taken nearly two years to develop the organisational knowledge of – and relations within – the key clusters of industry identified by the Economic Development Office…
The second of a series of high-level academic case studies investigating meetings legacies has been published on The Iceberg and Business Events World. The report has been prepared as part of the Joint Meetings Industry Council’s Case Study Program – see the video below – and adheres to strict academic criteria. It is research-based, includes valid measurable data, and has…
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