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14 October 2025

PCMA | Convening EMEA, Rotterdam, The Netherlands

Whether your events journey has just begun or you’re a seasoned industry professional committed to growth there is a safe place for you at Convening EMEA to unlock new potential.​ We’ve designed Convening EMEA to connect people who share a common purpose to unlock tomorrow’s potential today. ​As our world evolves, and we are challenged…

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Senthil Gopinath

Chief Executive Officer, ICCA

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Senthil Gopinath has over 20 years’ experience in the meetings, association and leisure industry. He has held a wide range of positions, including CEO of Sri Lanka Convention Bureau, and Vice President of Kuoni. In 2006 Senthil moved to Dubai to work for Congress Solutions International, the Professional Congress Organiser (PCO) arm of Emirates Group….

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Martin Sirk

Founder & Owner, Sirk Serendipity

Working out of both USA and Netherlands; projects in Asia, Europe, Middle East and North America, with a mix of clients including IMEX, UFI, SITE and other international associations and meetings companies. Expert Advisor to tech start-up Kubify, Strategic Relations Advisor to IASP, the International Association for the Study of Pain, and International Advisor to…

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Packing a Punch: Netherlands Knowledge

A year ago Amsterdam hosted the 22nd International Aids Conference. A visual “dressing” campaign made the meeting very hard to miss in and around the city. Holland may be a compact in size as a conference destination, but it packs a punch when it comes to its knowledge infrastructure and congress capabilities. From Boardroom…

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Overtourism: Hosting the Crowd, Without Crowding the Host

When tourist visitors to a city greatly outnumber the resident population, it’s not hard to understand locals feeling crowded, some to the point of revolt. But is overtourism an issue for the meetings industry? What have selfie-stick wielding hordes that descend seasonally on top destinations have to do with business events? From PCMA…

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The Netherlands: Four Cities, Four Meetings, Four Ambassadors

Holland’s network of thought leaders plays a key role in attracting international association events and enhancing the country’s reputation as a knowledge hub. Here four key influential figures, instrumental in winning bids for Utrecht, The Hague, Amsterdam and Rotterdam, discuss the experience. The group includes Professor Peter Reiss (pictured at AIDS 2018). From Boardroom…

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Association Community Launched by ICCA

ICCA, the International Congress and Convention Association, has invited senior association executives, meetings managers and volunteer leaders to join its newly founded Association Community. By making associations themselves part of its family, the Iceberg partner will now gain direct input from a key voice in the association meetings sector. From Boardroom…

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A Balancing Act: Dutch Events and Associations Talk Autumn Strategy

In mid-June the Netherlands started to welcome international travellers back to its borders. There is no limit for maximum attendees at meetings and events, but associations even so are wary, and with countries like the US, India and Australia still unable to travel, planners are considering best strategy for the coming autumn. From Boardroom…

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Fighting Zoom Fatigue: Taking Your Meeting Out on the Tiles

The Netherlands Tourism Board recently hosted a meeting called “Dis-Connect”. Association, venue and destination professionals joined a virtual workshop staged live at the museum of the Royal Delft pottery factory. They painted white tiles with blue paint in the style of the famous “Delftware” produced in the town since the 17th century. From PCMA…

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Netherlands Launches €300m Events Fund

The Dutch government is to expand its support package for jobs and the economy with a raft of measures including plans for a €300 million guarantee fund for events. While vaccinations are underway in the Netherlands, businesses continue to suffer during the economic crisis with the country in lockdown. From Conference & Meetings World…

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Netherlands’ Triple Helix Approach Essential to Creating Impact

From Meetings International: In 2019, the Netherlands delivered a new vision for meetings and conventions put together by many people in and outside the industry. Conclusion: The triple helix approach of business events for the nation’s key sectors is essential. By sharing expertise and collaboration on specific topics, the Netherlands can achieve an impact beyond…

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