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Popularity of LinkedIn has Soared Among Event Professionals

From PCMA: LinkedIn, you may have noticed, is booming. Long considered the duller, nerdier counterpart to platforms like Facebook and Twitter, the 20-year-old business-oriented social-media channel was ranked as one of the top 10 fastest-growing brands in the world in 2022. The platform, which has reported that it adds a new user every three seconds,…

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Fighting Zoom Fatigue: Taking Your Meeting Out on the Tiles

The Netherlands Tourism Board recently hosted a meeting called “Dis-Connect”. Association, venue and destination professionals joined a virtual workshop staged live at the museum of the Royal Delft pottery factory. They painted white tiles with blue paint in the style of the famous “Delftware” produced in the town since the 17th century. From PCMA…

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Coronavirus: Azerbaijan Standardises Hygiene

In a move sure to be replicated across all destination marketing, the Azerbaijan Tourism Board (ATB), partnering with the country’s State Tourism and Food Safety Agencies, has launched SAHMAN (Sanitation and Hygiene Methods and Norms). PwC is to audit the initiative, which will cover all aspects of tourism. From Meetings International…

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Not Another Industry Statement: The JMIC Global Manifesto

Months now into the COVID-19 pandemic we are awash in sector pronouncements and assertions, even if the route to recovery in this challenging situation remains rather unpredictable. But the recent global manifesto from the Joint Meetings Industry Council is a little different. So says JMIC’s Executive Director Rod Cameron…

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Review of the JMIC Manifesto Webinar: Historic or Déjà Vu?

The Iceberg has just hosted a webinar built around the JMIC Manifesto for Economic Recovery Using Business Events. This review says the packaging may have been “inflated”, but that the content was “laser-focused”, and that the main speaker Prof. Greg Clark (left) was “supernaturally articulate”. How unified is the sector? From Association Meetings International…

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The Invisible Industry Gets 49-Foot Trailer Advocacy Roadshow

The “Invisible Industry” was a label put on the meetings and hospitality sectors back in 1996 by broadcaster Charles Osgood. Now this title has become an advocacy roadshow, thanks to a 49-foot trailer stocked with interactive media. It launched a year-long “Invisible Industry Tour” of US cities last June. From PCMA…

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Positive Impact Urges #FlipTheScript

Sustainable event organisation Positive Impact is urging event professionals to post, share and pledge during the United Nation’s #FlipTheScript action strategy. The Iceberg partner has joined with the UN campaign to take critical action over the Sustainable Development Goals, flipping the script for a more sustainable world. From Meetings & Incentive Travel…

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IMEX Policy Forum 2022 – What Does Success Look Like?

Over 35 policy makers from nineteen countries gathered at the IMEX Policy Forum 2022, held on May 31st as part of IMEX in Frankfurt. The meeting takes place annually and provides a collaborative, global discussion platform to encourage policy creation that directly benefits the global meetings and business events industry. The aim of this year’s…

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29 Percent of Staff Laid Off at Hopin

Hopin has laid off 29 percent of employees, merely four months after the virtual events startup let another twelve percent of staff go. Once valued at $7.8 billion, Hopin is one of several online platforms that thrived over the pandemic but that has since seen a slowdown in its growth. From Conference News…

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Survey: Environment Not “Very Important”

Over 40 percent of associations will hold their largest meeting in person this year, according to a survey by ICCA (the International Congress and Convention Association). But only 35.6 percent told the Iceberg partner that it was “very important” to “reduce the environmental impact of their event”. From Association Meetings International…

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Meeting Technology: What an Investment Downturn Means

There are signs the event tech goldrush is already over. How quickly organisers harness the potential of online meetings will determine the size of any returns in future. William Thomson, Founder of Gallus Events and Practically Perfect PA, examines how the sector is now facing something of a reckoning. From Association Meetings International…

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Roe v. Wade: Making Event Site Selection Political Decisions

On the back of a flash survey, Editor James Lancaster talks with Loren Edelstein, VP Content Director at Northstar Meetings Group, about how the US Supreme Court’s about turn on Roe v. Wade could inflence where international associations meet, and whether organisations should be being political about site selection. Photo: Ted Eytan. From Association Meetings International…

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