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Rwanda: “Incentive-Ready” for the SITE Executive Summit

Events and meetings transform destinations for the better. The tireless Pádraic Gilligan, Chief Marketing Officer of the Society for Incentive Travel Excellence, offers a thought-provoking report from the recent SITE Executive Summit in Rwanda. The country saw a horrific genocide in 1994, and yet today is “incentive-ready”. From SoolNua’s Pádraic Gilligan at Padraicino…

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