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Montreal’s Palais Creates Multisector Strategic Taskforce

The Palais des congrès de Montréal has assembled a group of leaders from eight of the city’s significant economic sectors into a Multisector Strategic Taskforce. Their mission will be to establish ties with key influencers who will actively help attract major international meetings to Montreal and to the Palais des congrès de Montréal itself. From Boardroom…

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AIDS 2022 Conference Creates ‘Immeasurable Value’

In 2022, Montréal Convention Centre hosted the 24th International AIDS Conference, organised by the International AIDS society, bringing together approximately 8,000 people, including scientists, clinicians, people living with HIV, community leaders and decision-makers, and other stakeholders from around the world. A further 1,000 attendees joined the event virtually. The main aims of the conference were…

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Geneviève Leclerc

Co-founder, #MEET4IMPACT

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Geneviève is a Canadian industry professional based in Montreal. She has 26 years of experience in congress management and consultancy services for national and international associations and has managed international events in over 20 countries. Geneviève has been active at elevating the industry’s capacity in sustainability and value creation since 2006, when she was an…

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A Balancing Act: Dutch Events and Associations Talk Autumn Strategy

In mid-June the Netherlands started to welcome international travellers back to its borders. There is no limit for maximum attendees at meetings and events, but associations even so are wary, and with countries like the US, India and Australia still unable to travel, planners are considering best strategy for the coming autumn. From Boardroom…

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Destination Canada: Leaving Sector Legacies

Virginie De Visscher is Senior Director of Business Development – Economic Sectors at Destination Canada. She is also an Iceberg ambassador. In two video viewpoints, she outlines Canada’s economic sector-specific approach to destination marketing and the increasing focus the organisation is now placing on both leaving business event legacies and on measuring their final impact….

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Montreal’s AIDS 2022 Leaves Worldwide Treatment Legacies

Montreal just hosted AIDS 2022 (the 24th International AIDS conference). Around 8,000 attended on site, with another 1,000 online. The legacies of the conference include additional government funds for remote HIV testing in Canada and for ending AIDS worldwide. All outcomes will be measured by Montreal-based Iceberg partner #MEET4IMPACT. From Tourisme Montréal…

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Associations and the SDGs: A Framework for Legacy

Iceberg partner European Cities Marketing has just staged its International Conference and General Assembly in Hamburg, rebranding during the event as the City Destinations Alliance. Visit Flanders and #Meet4impact presented a legacy collaboration there, and the latter’s Geneviève Leclerc now explains how the SDGs make a great framework around which to anchor the legacy of association meetings….

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Leveraging Intellectual Capital – The Second Edition

Global convention sector consulting firm GainingEdge has launched its second annual report on leveraging the intellectual capital of convention destinations, based on an analysis of international association leadership. The research underpinning the Iceberg partner’s report identifies the relative strengths of 350 destinations via the presence of their local intellectual leaders in the governing bodies of international associations that…

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Prague Tops Intellectual Capital Report

Prague is better than any other city at engaging with its locally-based association leaders to secure big meetings and conventions, says a new report. The Czech Republic’s capital has a 95 percent “harnessing ratio”, according to the Leveraging Intellectual Capital second edition just compiled by Iceberg partner GainingEdge. From Association Meetings International…

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Brussels International Association Forum Finally Staged

After two extremely hard years for associations, the first edition of the Brussels International Association Forum, from ASSOCIATIONWORLD, has been held, making a community out of its attendees. The changing sector models, good governance, diversity and inclusion, as well as skills of pandemic leadership, all made for lively panel discussions. From Boardroom…

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AMI Podcast: Legacy, #MEET4IMPACT and Geneviève Leclerc

Geneviève Leclerc, the Managing Director of the International Society of Limnology, tells AMI’s Deep Dive podcast about #MEET4IMPACT, the not-for-profit Iceberg partner she co-founded in 2019. This facilitates associations and host destinations in creating more sustainable and more impactful meetings to the benefit of society. From Association Meetings International…

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