Every Convention can leave long-term positive changes for its host destination if thought is put into its planning, implementation and follow-up. Traditionally, destinations have sought only economic impacts regarding delegate numbers, hotel room nights, food and beverage spending by delgates, pre or post-touring heads and expenditure. In short, a convention is valued in dollars and cents and its potential for jobs. However, the new thinking is richer and deeper, and supplements economic and tourism impacts with another powerful, richer, life-changing value: legacy impact, or long-term positive changes.
Read the Meetings International article, by Iceberg Ambassador Jane Vong Holmes:
The International Rehabilitation Forum 2023 is a Game Changer for Lviv