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Kai Hattendorf observes that much has been written and discussed in trends, outlooks, and on stages around the breakdown of the traditional business flow: For decades, the rhythm of the exhibition industry was rigid: Venues booked five years out, marketing campaigns launched twelve months out. That era is over, so how do we adapt?
A new analytical framework and report breaks down exhibition organizer income into five segments. Former UFI CEO Kai Hattendorf has developed the “5 S Model for Organiser Sales Segmentation,” as a way to address the long‑standing challenge of standardising how the industry measures and ranks the revenue streams of trade show companies and event organisers.
Global Exhibitions Day (GED) is held annually on the first Wednesday of June. It is open to everyone interested in increasing the visibility of the exhibitions industry regionally and on a global scale. Four key messages highlight how exhibitions unlock potential for industries, individuals, communities, and companies: Exhibitions drive collaboration and innovation to transform businesses…
From Exhibition World: International consultancy for the for the exhibition and conference industry, Germany-based jwc GmbH, has announced a shake up in its management structure that sees former UFI CEO and MD Kai Hattendorf join as managing partner, and founder Jochen Witt transition to executive chairman. The leadership changes include Sebastian Witt also named as…
The latest report includes data from 11 trade fair bodies in 16 European countries and covers 2,240 exhibitions, totalling 23.1 million m² of net space rented in 2024. The number of events covered by the ‘Euro Fair Statistics’ report has continued to grow in recent years. UFI estimates that this year’s data represents almost 55%…
David Adler profiles one of the individuals who have done the most to shape the modern entrepreneurial trade show sector, and in doing so defines essential, universal leadership attributes for success, but also advocates for the importance of having societally valuable personal objectives in such a profit-centric ecosystem. From GatheringPoint.news…
The creation of ISO’s first dedicated Technical Committee on Events is an important step forwards for not only the exhibitions industry but for all event types. Chris Skeith OBE explains why global standards matter, not just for organisers and venues, but for governments, destinations, and the millions of people who experience events worldwide.
Exhibitions & Conferences Alliance (ECA) is seeking input on its public policy priorities in 2026. From tariffs and international travel restrictions to workforce development and sustainability, policy issues will continue to have a significant impact on the industry next year. Take this brief survey to help ECA shape the agenda for the year ahead.
This is a big move towards common ISO standards for events: industry association leaders should be reaching out to UFI CEO Chris Skeith, who’s been proposed as Inaugural Chair. Championed by UFI, managed by AFNOR (Association Française de Normalisation), the ISO Technical Committee on Events is a milestone in advancing international standards for the sector…
The US will impose sweeping import tariffs from 7th August, targeting key trade partners including Canada, China, and the EU. Trade shows face rising costs, disrupted logistics, and lost de minimis exemptions. While small to midsize exhibitors may pull back, committed firms see opportunities in maintaining visibility and adapting strategically. From Trade Show Executive…
As sustainability efforts gain momentum, fragmented rules frustrate crews and contractors. “Too many rulebooks for the same game,” one industry insider says. With multiple standards, shifting timelines, and unclear mandates, execution often falls apart on the show floor. Industry leaders are calling for unified, practical, consistent guidance, built for real-world conditions. From Exhibit City News…
UFI has released the latest 35th edition of its flagship Global Exhibition Barometer report, which captures the current status and outlook of the exhibition industry worldwide. The UFI Barometer has been providing benchmark data across key metrics for the industry since 2009, helping organisations to gain insight on trends to help them plan their business…
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